Bridge Partners

Looking to boost MDF usage in H2? ⏰ Simplify the activation process for your partners. Offering a catalog of ready-to-use MDF-approved packages and services can make a significant difference. Consider options like: • Marketing content creation • Personalization for offerings • Paid media services • Lead gen campaign execution • Event support (virtual and/or in-person) Your partner ecosystem comprises diverse levels of marketing expertise, resources, and needs," reminds Kyrsa Dixon, Senior Director of Partner Ecosystems. "This is your opportunity to equip them with the options and support they need to close the year successfully." Read more of Kyrsa's tips on helping partners activate MDF: https://lnkd.in/giWcCG4G #partnerecosystems #MDF #partnermarketing

Reflecting on Pride Month: June has been a month to celebrate love, diversity, and the vibrant history and contributions of the LGBTQ+ community. As a company, we believe it's important to hold space for Pride Month and reaffirm our commitment to inclusion, acceptance,  belonging, and individual freedom.    We'd like to take a moment and honor the work of The Trevor Project, which provides critical crisis intervention and suicide prevention services to LGBTQ+ youth. We’re proud to support this incredible organization each year and remain committed to creating a safe, inclusive, and supportive environment for all. Learn more, reach a counselor, or donate here: https://lnkd.in/gSG_Ckx   As the month comes to a close,  let’s all continue to make time to learn, reflect, and celebrate the diversity that makes our community strong, all year long. #HappyPride

Want to create more consistency in your product marketing? While the enterprise environment often comes with limited time for planning, communication across time zones, shifting priorities, and conflicting goals, we offer three effective strategies for ensuring more consistent product marketing efforts, even within a large global organization. ⚙ Standardize Product Launch Workflows and Processes Efficient workflows and effective processes are the bedrock of great product marketing. Your product launches will succeed if your processes are well-defined and meticulously followed. Begin by documenting the workflows and processes that yield the desired outcomes. Ask yourself, "What is our product launch journey?" By documenting this journey, you can identify gaps and opportunities, ensuring that the outputs of your product marketing efforts align with their inputs. 🗣 Align Terminology Across Globally Distributed Teams Consistency in terminology is fundamental to driving effective product marketing. In globally distributed teams, it’s easy for words to lose their meaning or be misunderstood. Standardize key terms and definitions to ensure everyone is on the same page. This might seem basic, but if you've ever felt like others didn’t understand your intentions, there’s room for improvement. Clear, standardized communication ensures that everyone is literally speaking the same language. 🔎 Seek and Share Best Practices One of the biggest advantages of working in a global environment is the opportunity to learn from diverse experiences. Share best practices across your teams to learn what works and what doesn't. During your next meeting or team call, listen to the ideas being shared and document the successful ones. Sharing these insights can build a highly effective product marketing organization and drive consistent results across different regions. ----- Follow Bridge Partners for more product marketing tips. Need help with your product marketing? We help create compelling content to connect with customers at every stage of their journey. Learn more: https://lnkd.in/gP9xZEA9 ----- #productmarketing #marketing

No matter if you're a senior executive or entry-level worker, the ability to express yourself clearly and connect with your audience is a valuable asset in any professional setting. Today we're sharing an exciting way to leverage Artificial Intelligence (AI) to unlock your communication potential. Here's how:   👀 Step 1: Deepen Your Self-Awareness - Embrace Word Clouds: Inspired by Seth Godin 🌔's newsletter tip to analyze your past content (emails, website, blog posts) using Word Clouds. This helps you identify recurring themes, repetitive phrases, and the overall "tone essence" conveyed by your writing. - Uncover Your Speaking Style: Take things a step further! Use AI tools like ChatGPT, Gemini, or Perplexity to extract your speaking style from call transcripts. Creating separate Word Clouds for your writing and speaking can reveal hidden communication patterns and areas for improvement. 💡 Step 2: Gain Insights from Industry Leaders - Identify Top Performers: Leverage search tools to find your top 20 performing blog posts. Then, expand your research by analyzing the top 20 posts of 2 successful competitors. - Become an AI-Powered Analyst: Utilize ChatGPT to gain valuable insights from these top-performing blogs. Analyze topics, writing styles, and format approaches used by your competitors. This can spark fresh ideas and content strategies. 📈 The Results? By combining these steps, you gain a comprehensive understanding of your communication style and what resonates with your audience. This empowers you to: - Refine Your Voice: Identify overused words and adjust your tone for improved clarity and engagement. - Discover New Content Opportunities: Analyze competitor content for fresh ideas and adapt successful formats to your unique brand voice. - Generate Content with Confidence: Let ChatGPT suggest blog topics based on industry trends and your own unique voice, helping you consistently create captivating content. Ready to embark on your journey to becoming a more effective communicator? AI can be a powerful tool to enhance your craft and create content that truly connects with your audience.  If you're not already using AI, Bridge Partners is here to help.   If you found this helpful, please share with others! How can you envision using AI to improve your communication skills? 

🌟 Honoring Juneteenth: A Celebration of Freedom and Reflection on History 🌟 Today, we join the nation in celebrating Juneteenth, a historic day that marks the true end of slavery in the United States. On June 19, 1865, Union soldiers arrived in Galveston, Texas, and announced the freedom of the last remaining enslaved African Americans, more than two years after President Lincoln’s Emancipation Proclamation. In 2021 President Biden signed a law, making Juneteenth a federally recognized holiday. Despite this, many communities remain unfamiliar with the holiday and its importance in our nation’s history. Although celebratory in nature, the date is a reminder of the painful history that led to it and the injustices that remain. Juneteenth, also known as Freedom Day, Jubilee Day, and Liberation Day, is a reminder of the resilience, perseverance, and strength of Black Americans. It is a day to honor the past, acknowledge the ongoing struggles, and commit to building a future of equality and justice. At Bridge Partners, we are dedicated to recognizing and celebrating the rich history and contributions of the Black community. To find information about the history behind Juneteenth, you can visit these links below: 🌟 Juneteenth | National Museum of African American History and Culture: https://lnkd.in/gqvPZFF 🌟 Juneteenth: What It Is And How It Is Observed | NPR: https://lnkd.in/g_Hujyp 🌟 What Is Juneteenth? | HISTORY: https://lnkd.in/e-xqsEw 🌟 The Origins of Juneteenth and Why It Falls on June 19th | TIME: https://lnkd.in/gz2ZTvjf Let’s take this opportunity to educate ourselves, honor the legacy of those who fought for freedom, and continue working towards a more inclusive society. #Juneteenth #FreedomDay #History #DiversityAndInclusion

July 2nd marks the official midpoint of the year, a crucial time for program owners to assess the effectiveness of MDF consumption. As a leading indicator of partner-driven growth, program health, and budget performance, it's not uncommon for as much as 60% to go unclaimed each year.💸 With H2 on the horizon, Kyrsa Dixon, Senior Director in Partner Ecosystem Services, shares several strategies you can employ to drive partners to claim outstanding funds, thereby accelerating demand and pipeline conversion by the end of year. Link in comments | #partner #channel #mdf

🌟 Honoring Juneteenth: A Celebration of Freedom and Reflection on History 🌟 Today, we join the nation in celebrating Juneteenth, a historic day that marks the true end of slavery in the United States. On June 19, 1865, Union soldiers arrived in Galveston, Texas, and announced the freedom of the last remaining enslaved African Americans, more than two years after President Lincoln’s Emancipation Proclamation. In 2021 President Biden signed a law, making Juneteenth a federally recognized holiday. Despite this, many communities remain unfamiliar with the holiday and its importance in our nation’s history. Although celebratory in nature, the date is a reminder of the painful history that led to it and the injustices that remain. Juneteenth, also known as Freedom Day, Jubilee Day, and Liberation Day, is a reminder of the resilience, perseverance, and strength of Black Americans. It is a day to honor the past, acknowledge the ongoing struggles, and commit to building a future of equality and justice. At Bridge Partners, we are dedicated to recognizing and celebrating the rich history and contributions of the Black community. To find information about the history behind Juneteenth, you can visit these links below: 🌟 Juneteenth | National Museum of African American History and Culture: https://lnkd.in/gqvPZFF 🌟 Juneteenth: What It Is And How It Is Observed | NPR: https://lnkd.in/g_Hujyp 🌟 What Is Juneteenth? | HISTORY: https://lnkd.in/e-xqsEw 🌟 The Origins of Juneteenth and Why It Falls on June 19th | TIME: https://lnkd.in/gz2ZTvjf Let’s take this opportunity to educate ourselves, honor the legacy of those who fought for freedom, and continue working towards a more inclusive society. #Juneteenth #FreedomDay #History #DiversityAndInclusion

Unlock the potential of your Partner MDF in the second half of the year! 🚀 Kyrsa Dixon, Senior Director of Partner Ecosystem Services, reveals five strategic approaches to maximize your Partner MDF utilization and drive greater impact. Whether you're looking to increase efficiency or drive better results, these strategies will help you finish strong in H2. Check them out here: https://lnkd.in/giWcCG4G See how Bridge Partners can help you unlock the full potential of your partner ecosystem: https://lnkd.in/g6ZF8mGE #MDF #partnerchannel #partnerecosystem

Looking to enhance your content strategy with AI but worried about accuracy? Start with these practical use cases to combine your expertise with AI's capabilities for a winning content strategy: 1️⃣ Brainstorm: Use chain prompting to get AI to generate unique ideas quickly. (This is how 51% of B2B marketers are using AI, according to 2024 research by Content Marketing Institute & MarketingProfs.) 2️⃣ Generate questions and topics: By analyzing existing content and conversations, AI can generate questions and topics that you are not currently addressing. 3️⃣ Create scenarios to inform content ideas: AI can invent use-case scenarios in which users look for information during research or a buying process—this can drive content ideas. In addition to augmenting your creative solutions, you can take advantage of the deep analytical and processing capabilities built into AI to drive deeper engagement from your target audiences. Not sure where to start? Let us help! Keep reading for more ideas on how to power your content strategy with AI: https://lnkd.in/gTp9vWSr #AI #generativeAI #content

Product and field marketing have distinct roles and goals, but they also share several common challenges and opportunities, particularly when it comes to content discovery and leveraging AI. While product marketing focuses on positioning and promoting specific products, field marketing is more about direct engagement and driving local market demand. However, both can benefit from AI in similar ways, especially in the context of content creation and strategy, as Principal of AI, Automation & Analytics for Bridge Partners Paul Shirer explains in our latest blog post. Check it out: https://lnkd.in/gTp9vWSr #productmarketing #fieldmarketing #AI #content