Bridge Partners’ Post

Now is the time to focus on your customer journey. Did you know that 70% of CX leaders have made it a top priority for 2024? Businesses that craft seamless, personalized experiences delight their customers at every stage, driving loyalty and growth. In our latest blog post, Tim Gunderson and Amy Duchêne take a deep dive into the latest trends in customer journey orchestration. They share actionable insights on creating cohesive, personalized experiences that boost satisfaction and loyalty. 🔗 Read about the transformation happening to the customer journey: https://lnkd.in/g-bqbCd4, and vote in our poll below on what aspects you find matter the most. Let us know!

Many marketing leaders know they should be leveraging AI-driven insights, but don't know where to start. 🤷♂️ Paul Shirer 🔥, Principal of AI, Automation & Analytics, recommends 4 top use cases to begin implementing AI-enhanced data techniques into your strategy: 1️⃣ Analyze Individual Customer Data Points • Create highly personalized segments for more targeted and effective campaigns. • Ensure your marketing messages resonate with specific customer needs and preferences. 2️⃣ Leverage Machine Learning for Predictive Intelligence • Develop lead scoring, best customer profiles, and churn profiles. • Stay ahead of market trends and make proactive decisions to retain customers and improve lead conversions. 3️⃣ Ingest Data into AI for Deep Analysis & Recommendations • Perform deeper data analysis to uncover actionable insights. • Receive clear recommendations on what to do next, optimizing your marketing strategies with confidence. 4️⃣ Create AI-generated Narratives with Data Stories • Transform complex data sets into compelling narratives. • Facilitate better communication and understanding among stakeholders, driving strategic actions based on clear insights. With endless ways to utilize artificial intelligence, part of the benefit our team brings is understanding how and when to use AI, and to do it safely and securely. Our analytics and automation practice is a core part of our business and we are built to help you get quick wins while having an eye on the future. Have questions about AI? Just reach out! https://lnkd.in/gi-5i3iD

Looking to boost MDF usage in H2? ⏰ Simplify the activation process for your partners. Offering a catalog of ready-to-use MDF-approved packages and services can make a significant difference. Consider options like: • Marketing content creation • Personalization for offerings • Paid media services • Lead gen campaign execution • Event support (virtual and/or in-person) Your partner ecosystem comprises diverse levels of marketing expertise, resources, and needs," reminds Kyrsa Dixon, Senior Director of Partner Ecosystems. "This is your opportunity to equip them with the options and support they need to close the year successfully." Read more of Kyrsa's tips on helping partners activate MDF: https://lnkd.in/giWcCG4G #partnerecosystems #MDF #partnermarketing

Reflecting on Pride Month: June has been a month to celebrate love, diversity, and the vibrant history and contributions of the LGBTQ+ community. As a company, we believe it's important to hold space for Pride Month and reaffirm our commitment to inclusion, acceptance,  belonging, and individual freedom.    We'd like to take a moment and honor the work of The Trevor Project, which provides critical crisis intervention and suicide prevention services to LGBTQ+ youth. We’re proud to support this incredible organization each year and remain committed to creating a safe, inclusive, and supportive environment for all. Learn more, reach a counselor, or donate here: https://lnkd.in/gSG_Ckx   As the month comes to a close,  let’s all continue to make time to learn, reflect, and celebrate the diversity that makes our community strong, all year long. #HappyPride

Want to create more consistency in your product marketing? While the enterprise environment often comes with limited time for planning, communication across time zones, shifting priorities, and conflicting goals, we offer three effective strategies for ensuring more consistent product marketing efforts, even within a large global organization. ⚙ Standardize Product Launch Workflows and Processes Efficient workflows and effective processes are the bedrock of great product marketing. Your product launches will succeed if your processes are well-defined and meticulously followed. Begin by documenting the workflows and processes that yield the desired outcomes. Ask yourself, "What is our product launch journey?" By documenting this journey, you can identify gaps and opportunities, ensuring that the outputs of your product marketing efforts align with their inputs. 🗣 Align Terminology Across Globally Distributed Teams Consistency in terminology is fundamental to driving effective product marketing. In globally distributed teams, it’s easy for words to lose their meaning or be misunderstood. Standardize key terms and definitions to ensure everyone is on the same page. This might seem basic, but if you've ever felt like others didn’t understand your intentions, there’s room for improvement. Clear, standardized communication ensures that everyone is literally speaking the same language. 🔎 Seek and Share Best Practices One of the biggest advantages of working in a global environment is the opportunity to learn from diverse experiences. Share best practices across your teams to learn what works and what doesn't. During your next meeting or team call, listen to the ideas being shared and document the successful ones. Sharing these insights can build a highly effective product marketing organization and drive consistent results across different regions. ----- Follow Bridge Partners for more product marketing tips. Need help with your product marketing? We help create compelling content to connect with customers at every stage of their journey. Learn more: https://lnkd.in/gP9xZEA9 ----- #productmarketing #marketing

July 2nd marks the official midpoint of the year, a crucial time for program owners to assess the effectiveness of MDF consumption. As a leading indicator of partner-driven growth, program health, and budget performance, it's not uncommon for as much as 60% to go unclaimed each year.💸 With H2 on the horizon, Kyrsa Dixon, Senior Director in Partner Ecosystem Services, shares several strategies you can employ to drive partners to claim outstanding funds, thereby accelerating demand and pipeline conversion by the end of year. Link in comments | #partner #channel #mdf

🌟 Honoring Juneteenth: A Celebration of Freedom and Reflection on History 🌟 Today, we join the nation in celebrating Juneteenth, a historic day that marks the true end of slavery in the United States. On June 19, 1865, Union soldiers arrived in Galveston, Texas, and announced the freedom of the last remaining enslaved African Americans, more than two years after President Lincoln’s Emancipation Proclamation. In 2021 President Biden signed a law, making Juneteenth a federally recognized holiday. Despite this, many communities remain unfamiliar with the holiday and its importance in our nation’s history. Although celebratory in nature, the date is a reminder of the painful history that led to it and the injustices that remain. Juneteenth, also known as Freedom Day, Jubilee Day, and Liberation Day, is a reminder of the resilience, perseverance, and strength of Black Americans. It is a day to honor the past, acknowledge the ongoing struggles, and commit to building a future of equality and justice. At Bridge Partners, we are dedicated to recognizing and celebrating the rich history and contributions of the Black community. To find information about the history behind Juneteenth, you can visit these links below: 🌟 Juneteenth | National Museum of African American History and Culture: https://lnkd.in/gqvPZFF 🌟 Juneteenth: What It Is And How It Is Observed | NPR: https://lnkd.in/g_Hujyp 🌟 What Is Juneteenth? | HISTORY: https://lnkd.in/e-xqsEw 🌟 The Origins of Juneteenth and Why It Falls on June 19th | TIME: https://lnkd.in/gz2ZTvjf Let’s take this opportunity to educate ourselves, honor the legacy of those who fought for freedom, and continue working towards a more inclusive society. #Juneteenth #FreedomDay #History #DiversityAndInclusion