Registration for #CMWorld 2024 is now open! 📢 Join us in sunny San Diego this October – and get ready for three days filled with cutting-edge ideas, inspiration, and an epic experience with our vibrant orange community. Don't miss out on the content marketing event of the year! Click the 🔗 to register now and lock in the lowest rate: https://cmi.media/9u45
Content Marketing Institute
Advertising Services
New York, New York 180,355 followers
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
About us
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail
- Website
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http://www.contentmarketinginstitute.com/
External link for Content Marketing Institute
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2007
- Specialties
- Content Marketing, Case Studies, B2B Content Marketing Assessment, Chief Content Officer Magazine, CMI books Division, Content Marketing World events, Original Research, Content Strategy, Intelligent Content, Content Marketing Awards, and Content Marketing Consulting
Locations
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Primary
605 Third Avenue
Floor 22
New York, New York 10158, US
Employees at Content Marketing Institute
Updates
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Can you believe we’re only 100 days away from Content Marketing World 2024? 🎉 Join us in October to spark new ideas, ignite your creativity, and fuel your content strategy. The countdown to #CMWorld 2024 starts now! ⏳ 👉 Register by August 2 for early bird rates: http://spr.ly/6041iD6mb
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SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. If the search game seems to be increasingly rigged in Google’s favor, how can marketers win with their content?
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Ali Orlando Wert’s content team grew through over 20 company acquisitions and Dennis Shiao writes about her process to improve and scale operations. 🤔 What’s your biggest concern if your content team would grow exponentially? #ScalingContent #ContentOperations #Content
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Ready to elevate your content game? ⭐ Check out DivvyHQ - A Lytho Company's Definitive Guide to Planning a New Content Initiative! Packed with expert tips and actionable strategies, it's your key to content success. 📈✨ http://spr.ly/60429qTby #ContentMarketing #ContentStrategy #DivvyHQ #MarketingTips
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Walmart recently partnered with the Roblox virtual universe to let gamers buy physical products and have them delivered to their home, says tech futurist Cathy Hackl. 💡 Have you, as a marketer or consumer, had a virtual-physical experience? What happened?
How To Use Technology To Unlock Content and Marketing Potential
https://contentmarketinginstitute.com
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Every platform seemingly set limits on total characters. Ann Gynn has some tips on how to make the most of what’s available. #Writing #SocialMedia #CharacterLimits
Pack a Bigger Punch Writing Character-Limited Descriptions and Posts
https://contentmarketinginstitute.com
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Are you a B2B marketer targeting other marketers? It can be tough, given your audience's savvy and knowledge. So, how do they evaluate and choose products and services? The Content Marketing Institute (CMI) has the answers. We've conducted research and invited a panel of experienced marketers to share their best practices and insights. Join Gurdeep Dhillon, Brian Kavanaugh, Luke Gain, Liz Willits, and Robert Rose for this enlightening discussion. 📅 Wednesday, July 24th ⏰ 2:00 pm Eastern 📍 Register: http://spr.ly/60499vicT
The State of Marketing to Marketers 2024
event.on24.com
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Adding B2B influencer marketing to your strategy can give your business an advantage. 🔗 Read this article from Dennis Shiao to learn the benefits, influencer types, estimated pricing, and how to get started: http://spr.ly/60405cwO0
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
https://contentmarketinginstitute.com
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Everyone’s still digesting those Google docs. But don’t hold your breath for those “secrets” to save your content program. If #SEO is your program’s primary reason to be, Robert Rose says, you’re missing an opportunity to put your audience first. Are you planning any changes to your strategy based on the Google leak or other trends? Let us know in the comments.
You Can Build a Better Racetrack Without Chasing SEO
https://contentmarketinginstitute.com