We 🧡 hearing how businesses and agencies are using Company Surge®️ Intent data to learn more about the market and understand the true context of a businesses’ research. Thanks for shoutout Blockboard! Blockboard is using Bombora’s industry-leading #Intentdata to understand which industries are more interested than usual in CTV, and the results are interesting! 📺 Check out the insights here: https://lnkd.in/eWM6TKvv
We had questions: Which industries are more interested than usual in CTV? And who's showing unusual interest in ad fraud? We turned to the intent-driven insights from Bombora's proprietary dashboard to find the answers. According to Bombora's B2B data from the last 90 days, the Top Five Industries whose interest in CTV is suddenly way above normal are: ✏️Education ❤️🩹 Healthcare 🧑💻 Software 📦 Manufacturing 🧑💼 Business Services And the Top 5 Companies Whose Interest in Ad Fraud is higher than normal are: ✏️ Education ❤️🩹 Healthcare 📦 Manufacturing 🧑💻 Software 🧑💼 Business Services So what does this tell us? The data indicates that: ✅ Companies in the listed industries are exploring CTV solutions far more than they usually do — so they’re newly “in-market” for CTV solutions ✅ Those same industries are also more interested in ad fraud (and possibly ad fraud prevention) than usual — more than other industries, companies in these areas are suddenly looking to protect themselves 🚦Blockboard has some work to do — and now, we know who to talk to about it This is precisely why data and data-driven insights are essential for business growth and efficiency. When the right data is activated, better outcomes are the result. #adtech #CTV #blockchain #AI #adfraud #intentdata