Gong

INTRODUCING AI-POWERED SALES EXCELLENCE Meet Gong’s three *new* AI capabilities— Designed to bridge the gap between strategy and execution. ✨ Assessment Tools for AI Smart Trackers  ✨ AI Methodology Playbooks  ✨ AI Scorecard Suggestions Now you’ll have access to trustworthy insights you need to know: Who’s adopting. What’s landing. Where growth is possible. Learn more here: https://lnkd.in/gJWUTP8D

OOPSIES

MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to personalization strategy. But the ones who most master multiple techniques connect with more buyers and book more meetings. We analyzed more than 30,000 emails and found that when reps use several approaches in a single email, their reply rate skyrockets. This could mean finding relevant information based on the contact, the account, or even their industry. Before you hit send on that next email, think about how you can better connect your message and your offering to the recipient. Your buyer (and your bank account) will thank you.

GUILTY (Friendly reminder to unplug once in a while. You deserve it.)

HOW TO USE AI TO PERFECT ACCOUNT HANDOFFS To boost conversion and retention rates, a seamless account handoff process is a must. 🤝 But aligning GTM teams is often easier said than done. Check out our latest cheat sheet to learn how to use AI to: ✅ Improve the feedback loop between marketing and sales ✅ Help SDRs get the right account context to AEs ✅ Get customer success reps up to speed faster Get the tips 👉 https://lnkd.in/gpwbrA3w

HOW TO COACH SMARTER Start treating coaching like a team sport. You can’t take on ALL the sales coaching responsibilities. (It’s a lot for one person.) But you CAN call for backup. There are tons of resources & people for you to tap into while coaching your team. Your sales enablement is a great resource for building out larger learning programs. Your marketing team can help train reps on the company’s messaging, vision, and values. Your product team can showcase the newest product features that’ll have prospects jumping. And now, AI can identify coaching opportunities on every call. Start connecting your reps with the valuable coaching resources all around them. Selling’s a team sport, but so is coaching.

FLIP YOUR DEMO Instead of starting at the beginning and building up… Start your product demo with the problem. Highlight the problem you spent the most time on during discovery. Then move to the business problem your buyers told you about. Ditch the “save the best for last” mentality. Your buyers are busy, so get straight to the point. Try this on your next demo.

RED, WHITE, AND… Bruno? Happy Fourth of July from Bruno! Party like it’s 1776.

HOW TO DO LESS WITH MORE As a revenue leader, taking a strategic approach to evaluating your tech stack is crucial for consolidating tools and maximizing business impact. That’s why Craig Hanson, Sr. Director of Market Strategy at Gong, is sharing a 3-step revenue stack evaluation framework in the latest article in The Edge. Step 1 - Take an outcomes-based approach. Step 2 - Identify key requirements needed to achieve those outcomes. Step 3 - Assign assessment criteria of your desired ROI. Learn more here: https://lnkd.in/g4kY-7nQ

“TURNING CUSTOMER INTERACTIONS INTO AI GOLD" Data is an asset in the AI era. And Fast Company’s latest article spotlights companies that are leveraging data to gain competitive advantages, and shape the future of AI in the enterprise…  Transforming raw info into actionable insights, and driving innovation and efficiency across various sectors. Thank you for the shout, Steven Melendez and Fast Company! Check it out here: https://lnkd.in/eYyns8Ze