Bombora

Bombora

Software Development

New York, New York 11,193 followers

The B2B market leader in Intent data

About us

Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of 5,000+ premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 10,000+ Intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

Website
http://bombora.com
Industry
Software Development
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2014
Specialties
B2B, Programmatic, Data Solutions, Big Data, Intent data, Sales, and Marketing

Products

Locations

Employees at Bombora

Updates

  • View organization page for Bombora, graphic

    11,193 followers

    We 🧡 hearing how businesses and agencies are using Company Surge®️ Intent data to learn more about the market and understand the true context of a businesses’ research. Thanks for shoutout Blockboard! Blockboard is using Bombora’s industry-leading #Intentdata to understand which industries are more interested than usual in CTV, and the results are interesting! 📺 Check out the insights here: https://lnkd.in/eWM6TKvv

    View organization page for Blockboard, graphic

    664 followers

    We had questions: Which industries are more interested than usual in CTV? And who's showing unusual interest in ad fraud? We turned to the intent-driven insights from Bombora's proprietary dashboard to find the answers. According to Bombora's B2B data from the last 90 days, the Top Five Industries whose interest in CTV is suddenly way above normal are: ✏️Education ❤️🩹 Healthcare 🧑💻 Software 📦 Manufacturing 🧑💼 Business Services And the Top 5 Companies Whose Interest in Ad Fraud is higher than normal are: ✏️ Education ❤️🩹 Healthcare 📦 Manufacturing 🧑💻 Software 🧑💼 Business Services So what does this tell us? The data indicates that: ✅ Companies in the listed industries are exploring CTV solutions far more than they usually do — so they’re newly “in-market” for CTV solutions ✅ Those same industries are also more interested in ad fraud (and possibly ad fraud prevention) than usual — more than other industries, companies in these areas are suddenly looking to protect themselves 🚦Blockboard has some work to do — and now, we know who to talk to about it This is precisely why data and data-driven insights are essential for business growth and efficiency. When the right data is activated, better outcomes are the result. #adtech #CTV #blockchain #AI #adfraud #intentdata

  • View organization page for Bombora, graphic

    11,193 followers

    Round 2 of Bommies celebrating 4th July! How great are these photos? 🔸 Our Sr. Director of Partner Management McKenzie played disc golf and rode on an ATV with her family 🔸 Grace from our Agency Team watched an incredible fireworks display featuring a fire show with her family at Ochoco Wayside State Park in Oregon 🔸 and Matt from our Engineering Team's dog gave birth to 7 pups! What festivities did you take part in? We'd love to see your pictures in the comments. #BommiesBeingBold

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  • View organization page for Bombora, graphic

    11,193 followers

    Check out how Blockboard is using Bombora’s industry leading Company Surge®️ Intent data to understand what Retailers are interested in! Retailers demonstrated interest in Chromecast is up over 600% in the past week.    Dive into the details in Matt Wasserlauf’s 'What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying' on Association of National Advertisers: https://lnkd.in/eWM6TKvv   To learn more about Company Surge®️and see what Intent data can do for your business, request a demo 👉 https://lnkd.in/dtRP2YT3 #Intentdata #DigitalAdvertising

    What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying

    What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying

    ana.net

  • View organization page for Bombora, graphic

    11,193 followers

    Are your in-person events actually driving pipeline and revenue results? If not, our latest on demand webinar is what you need to flip the script! 📺 Delivered in partnership with SalesIntel.io this webinar is a must-see for B2B Event Managers, RevOps, SalesOps, Marketing Ops, and Marketing Directors who are looking to: 🔶 Gain a deeper understanding of impactful event metrics beyond simple attendance numbers 🔶 Launch strategic activations that defend the bottom line for maximum return on investment 🔶 Enhance lead nurturing and accelerate sales by reaching target decision-makers SalesIntel's event playbook yields 180% ROI! So what are you waiting for? Check out this webinar recording to hear McKenzie (Jerman) Krizak chat to Chelsea Madden, VP Success & Partnerships at SalesIntel, about her effective event strategies that ensure maximum ROI without exceeding your financial limit. Watch now: https://hubs.ly/Q02Fgnpq0 #Intentdata #B2Bmarketing #B2Bevent

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  • View organization page for Bombora, graphic

    11,193 followers

    We teamed up with Sendoso to bring you a playbook outlining how you can bring a personal touch to your marketing outreach WHILE being efficient with time and money! Fuel your pipeline by combining Bombora’s Company Surge® Intent data and Sendoso to trigger personalized gifts 🎁 for companies actively researching your products and services. Gift with intent(ion) to: 🟠 Secure that first meeting with a new account 🟠 Connect with hard-to-reach desicion makers 🟠 Mitigate churn and re-engage quiet customers Get the full scoop on how to unlock efficient marketing success with automation and personalization by checking out the playbook here 👇🏻👇🏽👇🏿 https://lnkd.in/e62vG3Gv #B2Bmarketing #Intentdata #ABM  

  • Bombora reposted this

    View organization page for Sendoso, graphic

    44,489 followers

    Fuel your pipeline by combining Bombora’s Company Surge® Intent data and Sendoso to trigger personalized gifts for companies actively researching your products and services. 🎁 This integration allows you to set up specific sends based on a contact’s role in the opportunity – evaluator, decision maker, influencer, etc. – ensuring you create a more personalized experience and stand out from your competition. 💪 Using this playbook, you can: ⭐️ Engage the accounts showing an increased interest in your products and services based on Bombora Company Surge® ⭐️ Trigger sending as an engagement channel based on Bombora Intent topics for your prospects ⭐️ Monitor competitive Bombora topics to mitigate churn and re-engage quiet customers with Sendoso sending campaigns ⭐️ Align your GTM teams with sending based on Intent from Bombora to create a full-funnel engagement plan Check it out here: bit.ly/3zqsn4Q 🎉 #bombora #sendoso #gifting

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Funding

Bombora 2 total rounds

Last Round

Debt financing

US$ 20.0M

See more info on crunchbase