Discover how agency professionals across the US feel about their jobs, the advertising industry, AI, and more in our 2024 Advertising Agency Report: https://lnkd.in/gA9KPkti
Basis Technologies
Technology, Information and Media
Chicago, Illinois 49,777 followers
One Platform. All Your Digital Advertising.
About us
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
- Website
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http://www.basis.com
External link for Basis Technologies
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
Locations
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Primary
11 E Madison St
6th Floor
Chicago, Illinois 60602, US
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841 Broadway
6th Floor
New York City, New York 10003, US
Employees at Basis Technologies
Updates
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Burnout isn't just about stressed-out teams—it's also hurting your business in a very real, very negative way. Tackle burnout in your organization with these three vital strategies. https://ow.ly/hbZC50SuRQl
Burnout in Digital Advertising Demands Real Changes - Basis Technologies
https://basis.com
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Nearly three-quarters of agency professionals say that digital advertising has gotten more challenging over the past two years. But what's making it harder? Find out more in our 2024 Advertising Agency Report: https://ow.ly/tkjO50SrKlL
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How is AI impacting you and the rest of the marketing and advertising industry? Add your voice to the conversation today in our short survey.
2024 AI and Marketing Survey
https://typeform.com
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Smarter, higher-performing advertising powered by the latest technology—that's Basis AI. Optimize operations, reduce costly errors, and boost your return on ad spend. Unlock your digital advertising potential: https://ow.ly/Xi5950Soupa
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Our Basis Beeps have officially kicked off this summer! Check out what they were up to in June: 👉 Basis made a splash at Cannes Lions 2024, supporting Givsly's #KaraokeForCauses to raise $50,000 for nonprofits! 👉 We attended the 2024 Gartner Marketing Symposium/Xpo™, engaging with industry thought leaders. 👉 Our team hosted a Jeffersonian Dinner in Colorado, bringing together agency leaders for an evening of insightful discussions. 👉 We hosted our annual Partner Solutions Summit at Basis HQ in Chicago, featuring thought-provoking panels and discussions. 👉 Our AdTech Academy team hosted an in-person Basis Elevate course in Chicago, providing an enriching learning experiences. 👉 We joined in the Colorado Ad Day fun!
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We had a great time supporting Givsly's #KaraokeForCauses at Cannes last week, where they raised $50,000 for nonprofits!
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Basis now benchmarks performance for all major types of creative units, and has enhanced team collaboration on programmatic ad delivery forecasts—all powered by AI.
News: Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform - Basis Technologies
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Kelly Boyle and Michael Olson explore how agency leaders can reduce agency-client strain by nurturing client relationships, providing as much transparency as possible, and reducing data siloes across their teams.
Three Ways Agency Leaders Can Build Trust with Their Clients - Basis Technologies
https://basis.com