We had a great time supporting Givsly's #KaraokeForCauses at Cannes last week, where they raised $50,000 for nonprofits!
epic Michael Thill!
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We're proud to be named a Fortune Best Workplace in Chicago! At Basis Technologies, we're committed to credibility, respect, fairness, pride, and a sense of belonging for all our employees. See what our employees had to say about working at Basis via Great Place To Work US: https://ow.ly/MRZj50St83U
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While the holidays may seem far away, 16% of US holiday shoppers have already started purchasing! By proactively planning and tapping into key holiday trends, advertisers can foster meaningful connections with their audiences. https://ow.ly/iA1n50SuSIn
Trends and Strategies for Successful Holiday Marketing Campaigns in 2024 - Basis Technologies
https://basis.com
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To retain top agency talent, it's crucial for leaders to understand why agency work has grown more difficult in recent years and what they can do to reduce difficulties and enhance support. https://ow.ly/rC3T50Sxr9F
Strategies for Retaining Top Marketing Talent Amidst Increasing Demands - Basis Technologies
https://basis.com
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Meet our newest data partner. 👋
We’ve partnered with Basis Technologies to continue revolutionizing #healthcare marketing and #audience segmentation. Now, you can fetch our HCP audiences on their automation platform. 🙌 We work alongside Haymarket Media Group and Throtle to deliver unparalleled precision in reaching #HCP audiences. Talk about a perfect match– PurpleLab’s vast claims data (330+ million patients), Haymarket’s expertise in healthcare #advertising, and Throtle’s advanced audience identification technology, all under one roof. In a nutshell, this partnership will allow Basis clients to access: 📊 Deterministic, clinically-relevant HCP audiences based on real-world data 📏 1:1 HCP activation and measurement 🍪 Cookieless targeting options 🥷 Privacy-safe, HIPAA-compliant data practices 🔎 Clinically reviewed data, refreshed quarterly Basis customers will be able to segment HCPs by diagnoses, prescriptions, tests, procedures, and treatments, plus have the flexibility to request custom segments tailored to their unique needs. With this partnership, we are set to drive better outcomes through precision targeting and more efficient reach. 💪 Kyle Armstrong, Theodore Sweetser, Brittany Ryan
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Burnout isn't just about stressed-out teams—it's also hurting your business in a very real, very negative way. Tackle burnout in your organization with these three vital strategies. https://ow.ly/hbZC50SuRQl
Burnout in Digital Advertising Demands Real Changes - Basis Technologies
https://basis.com
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Nearly three-quarters of agency professionals say that digital advertising has gotten more challenging over the past two years. But what's making it harder? Find out more in our 2024 Advertising Agency Report: https://ow.ly/tkjO50SrKlL
SVP, Brand Marketing @ Basis Technologies
2wMichael Thill, love that you rocked the sunglasses 🔥