Ken Farber

B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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What are the top trends effecting Jacksonville businesses? Check it out:

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Fractional CMO vs. Consultant: Unpacking the Differences for Your $20M Business ** Confused by Fractional CMOs and Marketing Consultants?** Consultants offer project-based expertise, often for specific tasks. Fractional CMOs become an extension of your team, providing ongoing strategic guidance and execution oversight while building your team internally. Think of a Fractional CMO as your marketing partner, driving long-term growth. https://lnkd.in/gX-85eCq #fractionalCMO #marketingconsultant #growthstrategy

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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How deep does the rabbit hole of marketing analytics go? So deep that you can’t even see where you’re going. Avinash Kaushik’s latest newsletter on calculating ROI got me thinking about how most marketing teams can’t get the last click attribution right, let alone take it all the way to channel silo incrementality, and then onwards to portfolio incrementality. His analysis highlights how complex marketing analytics can be. Data analysis is so much more than just running marketing numbers. It's about moving beyond superficial metrics to uncover the true drivers of success and optimize resource allocation for maximum impact. Staying on top of trends, embracing sophisticated methodologies, and employing advanced analytics tactics are absolutely imperative for businesses striving to stay ahead and drive meaningful results.

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Did you know you can watch the Yoast #SEOUpatebyYoast replays on our YouTube channel? 📹 If you watch this while on a cardio machine, they say time might go by 3x quicker AND you’ll be updated by the latest #SEO news 👇🏼😉 #digitalmarketing #SEO #Search https://lnkd.in/gYcNJ3Mq

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10 takeaways from the Association of National Advertisers Masters of B2B Marketing. 1. There is a lot of great talent and work in B2B marketing 2. Florida can be tornadic in the summer 3. Always take the airplane snacks (courtesy of Mike Linton) 🥨 4. Naples is a 2hr45min drive from Tampa 5. Kenan A. is a great option for 5 last-minute slides 6. Michael Treff is THE person I’d want presenting something he’s never presented before in a crunch (I already knew that but it was a helpful reminder) 7. Kenneth Hein knows everyone in B2B 8. It takes half the time to get to the airport at 4:45am than it does during a rainstorm at 3:30pm ⏰ 9. Great partners allow you to make great work (again, just a reminder) 10. It feels great to win an Agency of the Year award 🎉

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The ANA Masters of B2B Marketing is over and yesterday was a big day filled with content and insights. You can listen to the highlight topics below. Message me if you want to know more. #ANAB2B #B2B

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SNEAK PEEK! You can get the TrustRadius 2024 B2B Buying Disconnect Report early - it's a download on this post! Among its many valuable insights is that enterprise decision makers are overwhelmingly swayed by brand perception. This is consistent with reporting also from LinkedIn and Edelman who research similar topics among the top buyers of enterprise solutions. Bottom line: If you're not investing in brand awareness (top of funnel), you're reducing the number of opportunities your sales team will see (bottom of funnel). You're hurting your future bottom line. They might as well have called the report, "the year of demand generation." Those selling at the enterprise level must meet buyers ahead of their search for a solution, ideally at the problem awareness stage. Oh, and then you'll have to beat your biggest competitor, the deal killer also known as "no decision." Check out the 2024 report. It's once again an invaluable resource. Thank you Vinay Bhagat, Allyson Havener and Kristi Gamboni for this year's report and also for including a quote from me, too! #b2b #cmo #saas #saasmarketing #thoughtleadership #enterprisesales #marketingstrategy #demandgeneration #demandgen

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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🔍 Discover the Power of Paid Search: the latest edition of The Gold View Scoop unveils why it's a game-changer! 🎯Targeted: Reach potential customers actively searching 👀Visibility: Get instant exposure on search results pages. 📈Results: Track performance and optimize for better returns. 🕹️Control and Flexibility: Manage campaigns with ease. 🚀Boosts Organic Search: Enhance your presence & bridge gaps in visibility. #DigitalMarketing #PaidSearch #GoldViewConsulting #GoldViewScoop #MarketingConsultant #PPC

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#SGE has officially arrived! Get all the insights on this latest #SEO innovation and how to leverage it in Intero Digital's article:

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Are you wondering what your brand could do better on social? At WideFoc.us, we recently put together a briefing on 2024 #socialmedia trends with key insights for #marketing pros. Check it out. And please give me your honest feedback on it! #realgrowth #socialmediatrends #marketingtrends #CMO #sales

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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B2B marketers are almost always struggling with how to position its organization's services/products as the authority, or expert, in their category. Or as the solution promise. And few have the fortitude and long-term strategic patience to invest in tactics that position them in the consideration set of their customers as a point of authority; short-mid-and long-term. And some just don't know how to do it; how to get started; what channels should be prioritized, what content should be created, etc. Wouldn't it be nice if there was an agency that enabled research on demand or as part of a greater package? Maybe primary research that is vertical-agnostic, custom to your needs, and white-labeled. All you have to worry about is distribution. How about Research As A Service model? Hey, you, B2B marketer. You interested? #b2bmarketing #researchondemand #marketingresearch

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