ADAS & AUTONOMOUS VEHICLE TECHNOLOGY EXPO, California

✍️ Did you know: 75% of attendees at our European show came with the objective of exploring new products and innovations on the exhibition floor. They expect to spend an average of €75,000 with companies they met at the show, and over 43% them say they met companies at the show that they wouldn't have otherwise! 🏁 Make sure you're in pole position this August by exhibiting at ADAS & Autonomous Vehicle Technology Expo in San Jose; join the likes of Applied Intuition, ETAS, Siemens Digital Industries Software, Keysight Technologies and many more! 📨 Contact Chris Richardson to book your booth: chris.richardson@ukimediaevents.com

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 | Azadeh Dinparastdjadid, senior research scientist, Waymo The behavioral capability of the Automated Driving System (ADS) is an important attribute of ADS safety. Behavioral capabilities can be categorized into three broad categories: regulatory compliance, conflict avoidance, and collision avoidance. In particular, the annexes in (ISO, 2022) highlighted the need for more detailed scenario-dependent behavioral evaluation around conflict avoidance. Assuming the identification of a set of scenarios a-priori, this points to the need for objective metrics that can evaluate whether the ADS’s behavior meets the scenario-specific behavioral targets. 🔎Read more: https://bit.ly/4euFxhp 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝗔𝘇𝗮𝗱𝗲𝗵 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐝𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐨𝐟 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 | Tim Daly, 𝐜𝐡𝐢𝐞𝐟 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭, Plus As a pioneer in autonomous driving software, Plus has built a scalable technology stack that empowers OEM and Tier 1s to seamlessly transform vehicles into software-defined platforms allowing for software and feature updates over the air, from AI-based perception software to next-gen safety tech, to Level 2+ supervised autonomy, and Level 4 fully autonomous driving. The presentation seeks to illuminate the path forward via insights from Plus's deployment experience with leading brands – Amazon, Bosch, Iveco, Nvidia, Traton – across diverse regions, including the US, Europe and Australia, and discuss lessons learned on commercializing and integrating these tiered autonomy technologies with customers. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 ✔️Insights from Plus’s real-world autonomous driving technology deployments across the world ✔️Rethinking automated vehicles with the unified software architecture of the future ✔️The data-driven approach in developing scalable and reliable autonomous driving systems 🔎Read more: https://lnkd.in/gXfJYhkk 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐓𝐢𝐦 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐓𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐢𝐧𝐞𝐫𝐭𝐢𝐚𝐥 𝐬𝐞𝐧𝐬𝐨𝐫𝐬 𝐟𝐨𝐫 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 | Curtis Hay, Technical fellow, General Motors In addition to perception sensors such as cameras, lidar and radar, accurate vehicle localization requires intelligent use of 'absolute' sensors such as GNSS, inertial measurements, and a high-definition map. This presentation describes some of the key requirements and design trade-offs for inertial sensors, and how these sensors contribute to automation in challenging environments. 🔎Read more: https://bit.ly/3KMM0GJ 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐂𝐮𝐫𝐭𝐢𝐬 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫

𝟲𝟱+ 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗼𝗿𝘀 | 𝗔𝗗𝗔𝗦 & 𝗔𝘂𝘁𝗼𝗻𝗼𝗺𝗼𝘂𝘀 𝗩𝗲𝗵𝗶𝗰𝗹𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗘𝘅𝗽𝗼 𝗖𝗮𝗹𝗶𝗳𝗼𝗿𝗻𝗶𝗮 𝟮𝟬𝟮𝟰 | 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟴 & 𝟮𝟵, 𝟮𝟬𝟮𝟰 | 𝗦𝗮𝗻 𝗝𝗼𝘀𝗲, 𝗠𝗰𝗘𝗻𝗲𝗿𝘆 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗲𝗿, 𝗨𝗦𝗔 ✨ 𝗠𝗲𝗲𝘁 𝗻𝗲𝘄 𝗮𝗻𝗱 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 𝗶𝗻 𝗼𝗻𝗲 𝘃𝗲𝗻𝘂𝗲! Exhibitors will showcase the latest technologies to enable and accelerate end-to-end autonomous and ADAS applications, including testing tools, simulation, software, sensing and AI. Speak to industry experts from aiMotive, ASAM e.V., Deepen AI, Business Sweden, dSPACE, Oxford Technical Solutions, Siemens, Rohde & Schwarz, AB Dynamics/DRI and more from the big players to the startups. Visit the website for the full list of exhibiting companies and to register FREE! 📍Register for your free exhibition entry pass: https://bit.ly/3ZiNkaB 📍Find out more exhibitor list: https://bit.ly/3OSB651 📍View the conference program: https://bit.ly/44oOumG

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐀𝐕𝐒𝐂 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐢𝐬 𝐢𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬? | Edward Straub, executive director, SAE ITC The presentation will include an overview of the AVSC (Automated Vehicle Safety Consortium) and its mission regarding the development of best practices and how they lead into other standards organizations, along with the impact and influence AVSC has had since its inception in 2019. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 ✔️What is the AVSC and how is it influencing the autonomous vehicle industry ✔️The mission and goals of the AVSC ✔️How the AVSC operates ✔️Advantages over other standards organizations ✔️Latest published work 🔎Read more: https://bit.ly/45pdCLH 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝗘𝗱𝘄𝗮𝗿𝗱 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫

We continue to make great strides for Data and AI in ADAS/AV thanks to #storagescale #gpfs #redhat #openshift and #NVIDIA and working with a great teamates like Frank!

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐀𝐕 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐀𝐈 | Christopher Maestas, chief executive architect, IBM storage for data and AI solutions, IBM Developing AVs is a time-intensive and complex process that requires best-in-class data and AI training infrastructure. One of the biggest challenges is data collection and integrity, as data needs to be collected accurately and consistently to drive accurate decisions. Finally, data-driven development requires collaboration between stakeholders and technical teams to ensure that data is being used appropriately. In close collaboration with Red Hat and Nvidia, IBM will deliver fully integrated systems that bring AI-powered computing to everywhere data is created, from the edge to the cloud, helping businesses easily deploy tailored AI applications to drive innovation. This presentation examines how to best leverage AI-powered data infrastructures and software to accelerate AV development and achieve maximum efficiency. 🔎Read more: https://bit.ly/3RwAd35 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐂𝐡𝐫𝐢𝐬 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬𝐥𝐲 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐬𝐚𝐟𝐞𝐭𝐲 𝐜𝐚𝐬𝐞𝐬 𝐟𝐨𝐫 𝐚𝐧 𝐀𝐃𝐀𝐒/𝐀𝐃 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 – 𝐞𝐚𝐬𝐲? | Håkan Sivencrona, senior technical leader, Volvo Cars For traditional E/E systems for automotive, if that is an allowed expression, functions were developed to be sufficiently good, such as ABS. ISO 26262 was then applied to enable the definition of additional means and measures so that implementation would be reasonably safe for use, or fulfilling the ISO 26262 safety norm. For ADAS and AD we have a more complex situation. We are more or less forced to release functional growth along with the advances of functional development and the verification and validation of the same. This puts very stringent requirements on the components that constitute the ADAS or AD. All safety-relevant components need to have their contribution to the safety case known and deviations of the same taken care of by the system. What does that imply? A lot. The presentation will elaborate on some of the areas of concern such as the SeooC concept and ODD expansion in the light of ISO 26262, as well as verification in the light of ISO 21448. 🔎Read more: https://lnkd.in/gNSD3BcG 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐇å𝐤𝐚𝐧 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫

𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 | 𝐓𝐢𝐞𝐫 𝐈𝐕 | 𝗢𝗽𝗲𝗻 𝗦𝗼𝘂𝗿𝗰𝗲 𝗦𝗗𝗩 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: 𝗔𝘂𝘁𝗼𝘄𝗮𝗿𝗲 𝗢𝗽𝗲𝗻 𝗔𝗗 𝗞𝗶𝘁 𝟯.𝟬 | Christian John, president, TIER IV This presentation will introduce the Autoware Open AD Kit 3.0, a collaborative effort from key software-defined vehicle stakeholders such as Arm, AWS, eSync Alliance, Leo Drive, Excelfore, RedHat, PIX Moving, SOAFEE and TIER IV. The Open AD Kit framework is a testament to Autoware Foundation's vision of developing SDV solutions based on open standards and collaboration. On the technical side, the presentation will go through the company's elaborate CES demo to explain the essential components (cloud-native, DevOps, OTA, containerization, etc) that enable the big loop, a concept that is frequently used to describe how modern software development methodologies are translating into automotive. ✔️𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 - The Autoware Open AD Kit framework and how the AWF collaborates with key automotive stakeholders - How to replicate the Open AD Kit 3.0 (an open-source, well-documented blueprint) - The important components of SDV: containerization, cloud-native, consolidated and elastic compute, OTA, DevOps tools, etc - The value SDV will bring to all stakeholders (e.g. auto makers, consumers, technology developers, etc) across the board - Unlocking new business/revenue models through SDV (based on a methodical work conducted with the Wharton School) 🔎Read more: https://bit.ly/3yWJomR 🔎View the preliminary conference program: https://bit.ly/44oOumG 🔎Register for your free exhibition pass: https://bit.ly/3WMfADl 𝐇𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐂𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 𝐨𝐧 𝐃𝐚𝐲 𝟏 (𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟖) 𝐨𝐟 𝐭𝐡𝐞 𝐀𝐃𝐀𝐒 & 𝐀𝐮𝐭𝐨𝐧𝐨𝐦𝐨𝐮𝐬 𝐕𝐞𝐡𝐢𝐜𝐥𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐄𝐱𝐩𝐨 𝐜𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚, 𝐔𝐒𝐀 | 𝐒𝐚𝐧 𝐉𝐨𝐬𝐞 𝐌𝐜𝐄𝐧𝐞𝐫𝐲 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫