“Retail media is just now having its big moment despite being around for almost a decade.” - Xenia Kirilyuk Yesterday at the FreeWheel Programmatic Summit, our Senior Product Manager, Xenia Kirilyuk, spoke about the retail media industry’s recent investment in CTV and the unique opportunity it unlocks for advertisers and retailers. Xenia was joined by expert voices in the space including Comcast Advertising’s Karen Babcock and Paramount’s Jennifer Reichart Kisling. #RetailMedia #FreewheelProgrammaticSummit
Albertsons Media Collective
Advertising Services
Boise, Idaho 6,239 followers
The next-generation retail media network rooted in real people delivering real results at scale.
About us
Real people delivering real results at scale. Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation. We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states. We believe in bringing people together around the joys of food and strengthening the communities we serve, one neighborhood at a time. Our local roots and rich history mean we have a special relationship with our customers. From the first bag of dog food or the first box of diapers to every fresh ingredient for holiday dinners, we're in the business of helping our neighbors make memories. By embracing relationships and leveraging our unique first-party data, we help brands connect with the right customers at the perfect moment and time. And we help customers find the perfect products in the moments that matter most. In doing that, we foster growth, one family at a time, neighborhood by neighborhood, and brand by brand. We're on a mission to transform retail media by delivering what you've told us you want to see in a Retail Media Network. We're connecting you to what matters, nurturing collaboration, and arming you with robust, real-time insights that pave the way for sustainable growth. Our trusted expertise, innovative technology and one-of-kind connections are setting the new standard for media excellence. It's a post-cookie world, and it's time for traditional retail media networks to change. So let's get growing together.
- Website
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http://albertsonsmediacollective.com
External link for Albertsons Media Collective
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Boise, Idaho
- Type
- Public Company
- Founded
- 2022
Locations
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Primary
250 E Parkcenter Blvd
Boise, Idaho 83706, US
Employees at Albertsons Media Collective
Updates
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There’s no question retail media is a hot and crowded space, but it is also one that is quickly evolving with estimated ad spend to reach $165 billion by 2025. ADWEEK recently outlined a few growing pains of retail media and how the industry can address them. Kristi Argyilan, SVP, spoke with reporter Kathryn Lundstrom for this story and addressed measurement challenges within retail media. Albertsons Media Collective has been advocating to improve measurement through standardization and by sharing incrementality methodology but there is always opportunity to do more in support of advertisers. Read more here and comment your thoughts below: https://lnkd.in/gE4yQ5uv #RetailMedia #measurement
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💡 "AI is empowering innovation and experimentation. At the core is the human creativity and we can't forget that. AI just simply allows us to really focus in and apply... it leads to more powerful connections with your customers and elevates the consumer experience." -Michelle Kircher-Weiskittel, Head of Media, Creative and Operations Michelle sat down with Andy Plesser of Beet.TV to discuss the impact AI is having on retail media, especially for fast-growing channels like CTV. Watch the full interview here: https://lnkd.in/eadEXJEv
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Thanks for the shout out, BizBash! #Cannes2024 was full of innovation, thought leadership and incredible, experiential spaces.
Cannes Lions 2024: 60+ Ways Brands Stole the Show at the Creativity-Packed Festival🤩 The annual Cannes Lions International Festival of Creativity is best known for its prestigious Lions Awards and official programming from some of the advertising industry's biggest names. Big brands like Pinterest, Meta, LinkedIn, Reddit, Inc., TikTok, Spotify, Netflix, and The Wall Street Journal made a splash this year, building eye-catching, immersive experiences that kept celebrities engaged and entertained all week✨ Click the 🔗 below to look at some of our favorite ways brands showed up in the south of France this year⬇️ #bizbash #coolevents #topbrands Amplify The Bait Shoppe Jack Morton Worldwide We Are BMF Cheerful Twentyfirst Turnkey Barrett Hofherr
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We know warm summer weather means outdoor cooking and entertaining. But how can your brand drive inspiration for shoppers as they prepare for summer holidays and celebrations? Shopper Solutions: ☀ Leverage shoppable recipes to drive engagement online ☀ Create video and static content around special occasions to inspire ☀ Build baskets with cross-category partners to drive trips ☀ Set up a multi-touchpoint digital strategy to stay top of mind
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While in #Cannes, Kristi Argyilan, SVP, sat down with Beet.TV to discuss the evolution of retail media, the launch of Collective TV and opportunities for the industry to be more equitable. 💡 "We're not looking at impressions anymore. Now we're looking at 'did we sell a product and how much of it did we sell.'" Watch the full, bite-sized interview now! https://lnkd.in/guvtSjka
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By now, we are all familiar with the impending third-party cookie deprecation. But how can retailers adapt to be even more customer-centric in a cookie-less world? 💡 "In this new landscape, brands and retailers are moving with a renewed effort to reengage with their customers as individuals and not just as data points—a true silver lining." Read Kristi Argyilan's take on the future of retail media and how brands and retailers can navigate these unique challenges through collaboration and transparency. Comment your thoughts below!
How Retailers Can Be Customer-Centric in the Cookieless Future
adweek.com
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Another incredible class of #TopWomeninGrocery representing Albertsons Companies, including two from our Albertsons Media Collective team–Kristi Argyilan, SVP, and Jessica Jarrett, Marketing Manger. Progressive Grocer's #TWIG awards highlight "Rising Stars," Store Managers and Senior Level Executives that exemplify female leadership in the world of food and beverage. Congrats to all our honorees!
We're so proud of our 102 Albertsons Companies associates who have been named Top Women in Grocery by Progressive Grocer! These amazing women excel in their roles, inspire their colleagues and serve their communities with passion and dedication. Join us in celebrating their achievements and read more about the Senior-Level Executives, Rising Stars and Store Managers here: https://lnkd.in/gcc5iRCh #TopWomeninGrocery #Grocery #Leadership
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That's a wrap on #Cannes2024! Retail media showed up in full force–from thoughtful discussions and interactive workshops to one-of-kind experiences and collaborative strategic meetings. It was a busy week! Here are some of our highlights. 💡 The Collective Bungalow hosted an exclusive olive oil tasting event with Rokt and Raptive. Douglas Rozen, Marla Newman, Melanie Sifuentes, Devrie DeMarco and our very own Michelle Kircher-Weiskittel discussed the power of content and commerce. 💡 Kristi Argyilan took the Beet.TV stage along side Laurel Rossi, Cheryl Guerin and Tameka Kee for a conversation on the evolution of consumer connections. 💡 Evan Hovorka joined Microsoft for a fireside chat diving into the dynamic transformation of the omni-channel retail media landscape with Tom Koch, Megan Jones, Miles Fisher and Samantha Bukowski. 💡 Kristi Argyilan, Sherry Smith and Lynn Branigan celebrated the incredible power of female leaders in the retail media industry hosted by Criteo and She Runs It. 💡 Evan Hovorka sat down with Integral Ad Science for an insightful interview, sharing his unique perspective on the retail media industry.
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Rosé? ✅ Mediterranean sea views? ✅ Thoughtful discussion on the future of retail media? ✅ While at #Cannes, The Collective Bungalow and STRATACACHE hosted a Rosé and Retail Media session focused on key learnings from the new in-store media study conducted by the Path to Purchase Institute and the IAB. The panel featuring Jessie Bove Dowd, Jeffrey Bustos, Jonathan Rosen, Michele Dainty and our very own Kristi Argyilan highlighted each leader's unique perspective on the next frontier of retail media. Stay tuned for the full study coming soon!