HAPPY HOUR ALERT – We’re touching down in Bentonville on August 7! No keynotes, no agendas … just cocktails, networking and catching up with our community! Must RSVP to attend: https://lnkd.in/eJy4CKBG Open 5:30p-8p CT for ALL P2PI members, and CPG brand professionals. Special shout out to our event sponsors: Pathformance, Placements.io, SellCord & SheSpeaks Inc.
Path to Purchase Institute
Market Research
Chicago, IL 12,443 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Path to Purchase Institute reposted this
🚀 Exciting News! 🚀 Join us on September 12, 2024, at the Hilton Chicago for the inaugural Storefronts event, hosted by the Path to Purchase Institute. This free event for CPG brand marketers offers a unique opportunity to hear from leading U.S. retailer media networks on their 2025 plans and explore new trends. Don't miss out on this chance to innovate and collaborate! #RetailMedia #MarketingInnovation #Storefronts2024 Path to Purchase Institute For more information check out the website: https://lnkd.in/eUzVp_HC
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REMINDER – The deadline to enter our OmniShopper Awards is July 26! Official P2PI members can submit up to 5 entries for FREE. Start your entries today below & save to complete later. #omnichannel #shoppermarketing #ecommerce #retailmedia
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Path to Purchase Institute reposted this
About two weeks ago, the Path to Purchase Institute hosted our third annual Retail Media Summit. We gathered industry leaders, innovators, and experts to explore the future of retail media. Here's a roundup of the key insights, advice, and highlights from our editors:
Seen & Heard at Retail Media Summit 2024
p2pi.com
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Path to Purchase Institute reposted this
We're thrilled to announce that STRATACACHE will be a headline sponsor for the Retail Media Summit UK 2024! 🎉 This is the second year in a row that STRATACACHE will join RMS UK, providing us with their retail media expertise in consumer engagement technology. 🖥️ Leading the way with digital STRATACACHE enhances experiences worldwide for top restaurant, retail, transportation, and service companies. Their smart digital displays and AI solutions power over 3 million screens, boosting profitability and customer satisfaction across 28 countries. We're so excited to have you onboard again STRATACACHE! Stay tuned for more exciting updates in the lead-up to the event, taking place on the 16th of October... 🔗Retailers and brands can sign up for their free tickets using the link below in the comments. 🌟 If you're a solution provider and want to hear more about sponsorship opportunities available this year please email hello@smg.team. Path to Purchase Institute | {Capture} | Plan-Apps | Threefold #RetailMediaSummitUK #SponsorAnnouncement #Stratacache #Retailmedia
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We’ve heard about the power of logged-in media channels. Now here are some stats from LiveIntent, Inc. to back it up: • 66% of U.S. marketers surveyed consider logged-in environments very important. • 52% of those marketers anticipate a slight increase in dollars to access logged-in media. • 74% of surveyed U.S. marketers plan to invest more in retailers’ logged-in media channels compared to last year. Check out more #retailmedia best practices here: https://lnkd.in/ghcZtZRJ
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Path to Purchase Institute reposted this
A huge thank you to Path to Purchase Institute for another incredible #RetailMediaSummit! 🙌 The #VibeTribe had a fantastic time connecting, learning, and sharing #RetailMedia insights. We are counting the weeks until P2PI's inaugural Storefronts event in September! Register for the event here: https://lnkd.in/gc4mydRb
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Path to Purchase Institute reposted this
⚡ The Power of Three: Leveraging Technology for Retail Media Success panel is now complete! Here's who you'll see when you stream the webinar on July 25 at 11 a.m. ⚡ ⚙ Amber Roberts, Partnership Director at Threefold, will once again lead the webinar, delivering a 10-minute presentation about the state of the technology that powers retail media. Then, she'll moderate a discussion that features: ⚙ Paras Shah, Senior Director of Digital Media at Georgia Pacific, who will share how Georgia Pacific approaches retail media and how technology plays a pivotal role in its strategy. ⚙ Cyndi Loza, Managing Editor of Member Content at the Path to Purchase Institute, will provide a comprehensive industry view of the shifting retail media landscape and how emerging technologies lead the evolution. ⚙ Kate Hopkinson, Media Director at Threefold and the SMG agency network, will offer insights into how retailers should build and optimize tech stacks to create the best experiences for brands and consumers. That and so much more! 😮 ⚡ There are so many insights in this episode of The Power of Three. Register now to secure your spot: https://lnkd.in/eakaTzD7 ⚡ #retailmedia #webinar #commercemedia
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Path to Purchase Institute reposted this
Dive into AdAdapted’s survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence. Over the last decade, RMNs have experienced explosive growth by offering CPG brands access to valuable first-party shopper data and captive audiences. Unlock these CPG consumer secrets and insights to complement and enhance your brand’s RMN strategy today. Download the report at the link below. #RetailMedia #CPGInsights #DigitalMarketing Path to Purchase Institute https://lnkd.in/dg83y5rh?
Retail Media And The CPG Consumer
p2pi.com
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Say hello to our newest members: Perdue Farms NCSolutions Behaviorally Arvato Systems York College of Pennsylvania Brandscapes Worldwide The Desire Company Topsort Qsic gems Cliffedge Marketing dacs marketing & sponsorship inc. 🌟We’re thrilled to welcome a cohort of brilliant minds & rising stars to P2PI! Each new member joining our community adds a fresh perspective & a wealth of expertise. At P2PI, we foster an environment of collaboration, where professionals like you come together to share insights, drive innovation & elevate the industry. We invite you to connect with our members & forge meaningful partnerships that will shape the future. Welcome to the heart of #commercemarketing excellence! For more information on P2PI membership & benefits, visit https://lnkd.in/gEVmQrQT
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