The back-to-school season is ramping up and Walmart's customers are researching, discovering and shopping the products they need to head back to the classroom. Check out these creative tips to build ads that will help your brand and products stand out and capture customer attention: https://lnkd.in/eY2WcBD7
Walmart Connect
Advertising Services
Hoboken, New Jersey 63,162 followers
More than media. Meaningful connections.
About us
With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.
- Website
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https://www.walmartconnect.com/
External link for Walmart Connect
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Hoboken, New Jersey
- Type
- Public Company
- Specialties
- retail, retail media, advertising, retail marketing, event marketing, and promotions
Locations
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Primary
221 River St
Hoboken, New Jersey 07030, US
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860 Cherry Ave
San Bruno, California 94066, US
Employees at Walmart Connect
Updates
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Learn how Marketplace Seller Funcid used Flash Deals to increase product visibility with in-market shoppers - driving meaningful sales lift. https://lnkd.in/eFBGdxji
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Summer is heating up with Walmart’s largest deals event ever from July 8-11! Help boost product discoverability, drive sales, and connect with customers as they shop the deals with these best practices: https://lnkd.in/eSpKe9n6
Deal with it. 😎 We're bringing the heat with our largest deals event ever from July 8-11! 🔥 Shop must-have electronics, back-to-school items and more from the comfort of your air conditioning on Walmart.com and the Walmart app. Get all the details—and plan your shopping wish list: https://bit.ly/3z8qQAa
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As students gear up to return to the classroom or campus, we’re helping advertisers ace back-to-class season with omnichannel strategies that reach Walmart customers during their shopping journeys. 🛒✨ Hit the books with our latest Back to Class Insights Guide: https://lnkd.in/e9cakyHC
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Maximize impact and minimize guesswork with ‘ART of the Cart,’ your playbook to build standout creatives. Download the guide here. 🛒 https://lnkd.in/dGNSY_zC
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During last year's holiday season, RENPHO tapped into Sponsored Videos to help increase sales while also boosting brand and product awareness. Learn more about how the Walmart Marketplace seller built a strategy that leaned into visual storytelling to stand out during the busiest time of year: https://lnkd.in/e9DTJawX
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On stage at the #POSSIBLE conference, we unpacked how #retailmedia evolved into a full-funnel powerhouse, helping brands engage customers throughout the purchase journey and connect in-store and online shopping experiences. Check out key takeaways from the discussion with The Coca-Cola Company's Whitney Spencer Arthur and EssenceMediacom's Ed Kim here: https://lnkd.in/dYPwaynh Ryan Mayward Gabby Stoller
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Thank you to everyone who participated - this was such an inspiring group and incredible event. We are so proud to have been a part of it!
🎉 Yesterday, Walmart Connect hosted a Women in Commerce breakfast at #CannesLion2024. Spearheaded by Rachel Tipograph (Founder and CEO of MikMak), Kara Rousseau (VP of Marketing and Lightbox Creative at Walmart Connect) and our very own Melissa Burdick (Co-Founder and President of Pacvue). The morning kicked off with a panel featuring Renata Ferraiolo, Helen Lin (Chief Digital Officer at Publics Groupe), and Diana Haussling (SVP and GM of Consumer Experience and Growth at Colgate-Palmolive), sparking insightful conversations among leaders from global retail, brand, and media companies. 🤝 The Women in Commerce event aims to foster a supportive community where executive women in the commerce industry — from ad tech and retail media to agencies and suppliers — could come together for learning, networking, partnership, innovation, and to be inspired. #Pacvue #WomeninCommerce #ConnectedCommerce #MelissaBurdick #RenataFerraiolo #MikMak #PublicsGroupe #Colgate
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On Day 3 of #CannesLions2024, our Future of Offsite Retail Media panel explored opportunities for brands to meet customers wherever they are spending their time and throughout the purchase funnel. Moderated by Walmart Connect's Sylvia Yam, panelists discussed the value of partnerships for opening more omni customer touchpoints, the role of social and CTV content in the discovery and purchase journey, and how first-party insights are accelerating meaningful connections at scale. Thank you Andrew Lipsman, Alicia LeBeouf and Matthew Barnes for joining us for a great conversation! Media, Ads + Commerce Disney Advertising Meta
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On Tuesday at #CannesLions2024, we hosted a panel discussion for brands, clients and partners discussing the impact retail data can have on creating memorable marketing moments. Moderated by Publicis Groupe's Arthur Sadoun, Walmart's Seth Dallaire and William White discussed: 🌴 The importance of creating customer-centric experiences that align with shifting behaviors 🌴 How brands can tap into retail data to create marketing campaigns that meet the moment and truly resonate 🌴 The opportunity to use this same data to connect the omnichannel dots for integrated marketing campaigns and seamless shopping experiences 🌴 Building insights-driven campaign creative that captures customer attention and drives meaningful engagement Stay tuned for more thought leadership content from Cannes!
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