Snapchat's popular augmented reality content helps retail media platforms to stand out, says Kevin Longo, head of commerce at Snap for Business, in this interview with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to CVS Media Exchange (CMX), Criteo, LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dncE2u99) and much more! #commercemedia #retailmedianetworks #socialmedia #mobileapps Rob Williams Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
About us
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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The intersection of commerce media and connected television is poised for innovation and growth, says Annie Vines, senior director of business development at TripleLift, in this interview with Alan Wolk at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/dvXQR-EE) and much more! #adtech #ctvadvertising #commercemedia #retailmedianetworks Robert Andrews Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Video interactivity adds another dimension to advertising, says Mark Slade, vice president of brand at Digital Turbine, in this interview with Beet.TV contributor Tameka Kee at the Cannes Lions International Festival of Creativity. Special thanks to Digital Turbine, Integral Ad Science, Intent IQ and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eyZip5-w) and much more! #beetcannes #canneslions2024 Robert Andrews Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Connected television brings digital capabilities to linear TV advertising, says Aaron Sobol, head of media investment at Unilever in this interview with Alan Wolk at the Cannes Lions International Festival of Creativity. Special thanks to TripleLift for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e5b7R6zu) and much more! #beetcannes #canneslions2024 #cpgmarketing #mediabuying Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Artificial intelligence "has been explosive for contextual" advertising, says Adam Steinberg, head of performance at WPP's GroupM Nexus, in this interview with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Seedtag for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gBvn3h8w) and much more! #contextualads #cookielessfuture #consumerprivacy Rob Williams Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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The fragmentation of the television landscape has given advertisers ways to reach viewers more effectively, says Brian Cordes, head of client partnerships and national offices at DIRECTV Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/gqUZPSW6) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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AI-powered emotional ad matching lifts campaign metrics, says Peter Crofut, vice president of business development, agencies & brands at Wurl, in this interview with Alan Wolk, co-founder of TVREV at the Cannes Lions International Festival of Creativity. Special thanks to DIRECTV Advertising, Spectrum Reach, TripleLift and Wurl for sponsoring our series. #beetcannes #canneslions2024 Visit Beet.TV for this video (https://lnkd.in/gb3vuNwb) and much more! Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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Advertisers can reach more target audiences by diversifying their spending on retail media, says Melanie Zimmermann, general manager of global retail media at Criteo, in this interview with Beet.TV contributor Jon Watts at the Cannes Lions International Festival of Creativity. Special thanks to CVS Media Exchange (CMX), Criteo, LiveRamp and Snap for Business for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gqiYwdDr) and much more! #beetcannes #canneslions2024 #commercemedia #retailmedia #adtech Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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TelevisaUnivision is pushing into the growing arena of travel media through its collaboration with Kinective Media℠ by United Airlines, as Fernando Romero from TelevisaUnivision Advertising says in this interview with Alan Wolk from TVREV at the Cannes Lions International Festival of Creativity. Special thanks to Kinective Media℠ by United Airlines for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gRX5UD5G) and much more! #beetcannes #canneslions2024 #travelmedia #hispanicaudiences Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV
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The Beet Retreat Berkshires offers a cool location and vital community for media and marketing professionals, as Matt Spiegel from TransUnion says in this video (https://lnkd.in/ehAzCXDZ) Join us at the Beet Retreat Berkshires, July 21-23 🏞 https://lnkd.in/ewhG-SSV