Facebook Ads Guide

Instagram Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. These fullscreen vertical ads appear to viewers between organic Instagram Stories.

You can use the carousel format in Instagram Stories to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion or tell a story about your brand that develops across each carousel card.

Instagram Stories will display between 1 to 3 cards automatically before giving viewers the option to tap Expand Story to see the remaining carousel cards. By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer. If you'd like a fixed number of cards to show before giving viewers the option to tap Expand Story, you can do so by selecting Instagram Stories as the exclusive placement when creating your ad in Ads Manager.

• Image File Type: JPG or PNG
• Video File Type: MP4, MOV or GIF
• Ratio: 9:16
• Resolution: At least 1080 x 1920 pixels

Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image or video free from text and logos to avoid covering these key elements with the call-to-action.

• Primary Text: 125 characters
• Headline: 40 characters
• Landing Page URL: Required

• Number of Carousel Cards: 2 to 10
• Image Maximum File Size: 30MB
• Video Maximum File Size: 4GB
• Video Duration: 1 second to 15 seconds
• Aspect Ratio Tolerance: 1%

• About Carousel Ads
• About Carousel Ads in Instagram Stories
• About Ads Manager Previews for Instagram Stories Ads