Facebook Ads Guide

Instagram Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. These full-screen vertical ads appear to viewers between organic Instagram Stories.

You can use the collection format in the Instagram Stories to make it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

A collection ad in Instagram Feed includes a cover image or video followed by 2 product images. When someone taps on a collection ad, they see an Instant Experience—a full-screen landing page that drives engagement and nurtures interest and intent. When you create your Instant Experience, you can use the Storefront or Customer Acquisition templates, or build a custom Instant Experience.

To best use the vertical format of Instagram Stories, the layout of your collection ad may vary slightly depending on the ratio of the first image in your Instant Experience. You can use Ads Manager Preview to see how your collection ad will appear.

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

• Image Type: JPG or PNG
• Video File Type: MP4, MOV or GIF
• Ratio: 1.91:1 to 1:1
• Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the cover image or video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

• Primary Text: 125 characters
• Landing Page URL: Required

• Instant Experience: Required
• Image Maximum File Size: 30MB
• Video Maximum File Size: 4GB
• Minimum Image/Video Width: 500 pixels
• Minimum Image/Video Height: 500 pixels

• Create a Collection Ad for Instagram
• About Collection Ads
• About Catalogs