Helping to ease the transition to HTML5
As browsers change the way they support Flash, HTML5 is becoming the de facto language for building display ads. To support this transition to HTML5, we’re excited to announce a series of updates to Google Web Designer that help make it easier to build HTML5 ads, including the launch of responsive design features: http://goo.gl/NuJTKk

While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue. Learn more about Shu Uemura’s approach here goo.gl/xFPR4D

Join us for tomorrow's #HTML5Week Hangout, "How to build HTML5 ads: a step-by-step workshop" @ 5pm ET/2pm PT http://ow.ly/PUl7g

Check out the new HTML5 Toolkit, which brings all the HTML5 resources you need into one spot: http://ow.ly/PUjqk #HTML5Week

Many agencies and advertisers are still building campaigns in Flash, but we’re here to help you start building in HTML5 today. Join us for a live Hangout on Air workshop, where Google Creative Specialists will deep dive into the tools and resources available to build rich, impactful, beautiful ads. Bring your own creative assets and follow along as we walk through different creative formats and tackle complex ads with ease. #HTML5Week  

Note: This hangout will be recorded and available for viewing after the event is complete.

We're excited to launch three new mobile video formats and a new Creative Preview App in DoubleClick, to make it easier to deliver compelling experiences across screens. Learn more: http://ow.ly/OZA1E

Yesterday we announced the culmination of our partnership to bring best in class audience delivery measurement and modeling expertise from comScore​ within the scale of DoubleClick’s ad serving infrastructure. The result is a trusted, effortless and actionable GRP solution: comScore vCE in DoubleClick 

Learn how to design and build HTML5 with Google Web Designer
We're pleased to launch the new Google Web Designer Fundamentals Certification Exam, which allows new users to demonstrate proficiency and understanding of the Google Web Designer interface and features. The exam will help you learn how to use the Google Web Designer interface, how to create templates and animations, and how to build interstitial ads and advanced expandable ads. Learn more: http://ow.ly/Q8p8J #HTML5Week

A new Google Web Designer landing page houses instructions for using components and templates: http://ow.ly/PUkK3 #HTML5Week

Want to learn to build ads in HTML5? Join us for #HTML5Week: We've lined up hangouts, events and new HTML5 resources. http://ow.ly/PBYaV

Building ads in HTML5 is now more important than ever to ensure your campaigns run effectively across screens and browsers. Join us for a conversation about the state of the industry and ecosystem around HTML5, as we discuss the challenges that people face in making the transition to HTML5 and provide resources and tools for helping you make the transition for your own campaigns. #HTML5Week  

Panelists:
- David Evans and Michael Watts, Partners of the digital creative agency Hook
- Brian Hoskins, Senior Manager, Digital Technology Development and Integration at ESPN
- Jonathan Marino, Creative Specialist, Google

Moderator: Jeff Sundheim

Note: This hangout will be recorded and available for viewing after the event is over. 

Reminder: Migrate to AdWords Upgraded URLs in DoubleClick Search by July 1, 2015
Support for AdWords Upgraded URLs for all DoubleClick Search customers globally is now available. If you haven’t done so already, you must upgrade your URLs via the DoubleClick Search migration tool by July 1, 2015 to ensure your ads are approved and your DoubleClick Search tracking remains intact.

Please see our blog post for more details: http://goo.gl/nrCZcZ