With consumers using multiple devices along the path to purchase, brands need a unified view of the customers across screens. Here are four tips to make the most of cross device conversion metrics in DoubleClick.
https://goo.gl/eroOqY

Luke Hedrick, DoubleClick product manager, shared four tips to get the most of cross device conversions at IAB Mixx:
1.Unify your campaigns to be present on all screens
2.Identify the most common device paths
3.Find the channels with the highest cross device conversion
4.Improve user experience on all devices

Actionable Measurement for mobile app install campaigns in DoubleClick

Today, we’re excited to announce the ability to integrate app install and event data from key third party measurement partners into DoubleClick. Working with third parties (starting with TUNE) we are able to increase the measurement accuracy between different app attribution trackers and DoubleClick, ensuring your data is accurate and reliable. Learn more: http://goo.gl/SVCCtb

Helping to ease the transition to HTML5
As browsers change the way they support Flash, HTML5 is becoming the de facto language for building display ads. To support this transition to HTML5, we’re excited to announce a series of updates to Google Web Designer that help make it easier to build HTML5 ads, including the launch of responsive design features: http://goo.gl/NuJTKk

While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue. Learn more about Shu Uemura’s approach here goo.gl/xFPR4D

Join us for tomorrow's #HTML5Week Hangout, "How to build HTML5 ads: a step-by-step workshop" @ 5pm ET/2pm PT http://ow.ly/PUl7g

Over the course of the summer, many people in the ad ecosystem have been focused on making the move from Flash to HTML5. In this hangout, we'll check in with publishers and creative agencies to discuss how the transition is going and what they're doing to make it a success.

Topics include:
- What have been the major issues agencies and publishers have experienced in these past few weeks and how have they been managed/resolved? (e.g. QA process, Workflow, etc.)
- What has the quality and feedback been of new HTML5 creative?

Panelists:
Cory Hudson, Sr. Director, Creative Technology, AOL Platforms
Aaron Wood, Director, APX Production Services, AOL Platforms
Chelly Jones, Ad Product Management, AOL Platforms
Susan Song, Director, Display Ad Experiences, AOL Platforms

Sam Mansour, Sr Director, Ad Product Marketing & Solutions, Hearst Digital Media
Michelle Dennis, Associate Director, Ad Product Development, Hearst Digital Media

Kristen Finch, Director of Digital Production, GREY
Andrew Deutsch, Studio Manager/Digital, GREY
Jeffrey Barke, Tech Lead, GREY

Michael Watts, Managing Director, Hook
Dave Evans, Director of Production & Biz Dev, Hook

Jonathan Marino, Creative Technical Consultant, DoubleClick

Moderator:
Jeff Sundheim, Creative Strategies, DoubleClick

RSVP here and join us on October 20th for the conversation! 

Micro-moments are the new battleground for brands. They are intent-driven moments when consumers’ preferences are shaped and decisions are made. In this article, we share some tips and examples that show how programmatic can help marketers identify and win these moments—big and small. goo.gl/VrBgln

Back to school with DoubleClick: Learn the ins and outs of HTML5

We're heading to the virtual classroom to provide you with the latest information you need to make the transition to HTML5. Join us over the next five weeks for our HTML5 Hangout series, where we’ll explore topics ranging from how to QA HTML5 ads to how to build dynamic creative. (Complete schedule: https://goo.gl/ojRUze)

Our first hangout on September 10th (3-4pm EST) will introduce you to HTML5 development tools and best practices. Register here: https://goo.gl/ojRUze.

Yesterday we announced the culmination of our partnership to bring best in class audience delivery measurement and modeling expertise from comScore​ within the scale of DoubleClick’s ad serving infrastructure. The result is a trusted, effortless and actionable GRP solution: comScore vCE in DoubleClick 

Learn how to design and build HTML5 with Google Web Designer
We're pleased to launch the new Google Web Designer Fundamentals Certification Exam, which allows new users to demonstrate proficiency and understanding of the Google Web Designer interface and features. The exam will help you learn how to use the Google Web Designer interface, how to create templates and animations, and how to build interstitial ads and advanced expandable ads. Learn more: http://ow.ly/Q8p8J #HTML5Week

A new Google Web Designer landing page houses instructions for using components and templates: http://ow.ly/PUkK3 #HTML5Week