New +Google research shows that video viewability is not uniform globally; benchmarks can vary significantly by country

Are you ready to own the moment with consumers? Join Industry Leaders on 6/17 for the DoubleClick Leadership Summit live stream keynote to hear how the customer journey is changing and how your business can adapt. Sign up now: goo.gl/iBawjr

What does the state of video viewability mean for advertisers and publishers? Download the 5 recommendations each for advertisers and publishers, to ensure you are only buying and selling ads that are viewable:

Are you ready to own the moment with consumers? Join Industry Leaders at the DoubleClick Leadership Summit to hear how the customer journey is changing and how your business can adapt. Sign up now: goo.gl/iBawjr

BT, a leading telecommunications firm in the UK, wanted to increase the relevance of their remarketing campaigns by creating more precise audience lists. With the help of their media agency Maxus, BT found that using +Google Analytics Premium with DoubleClick Bid Manager offered the ideal solution. Read more here. https://goo.gl/UJm7h5

46% of video ads on the web are not viewable. Of those non-viewable ads 76% were never on screen but in a background tab or not on screen at all and 24% were scrolled off-screen or abandoned in fewer than two seconds.

We are happy to announce that starting today, DoubleClick Search will support AdWords app install search ads that run on Google.com (and soon on the Google Play Store, which reaches more than 1 billion users in more than 190 countries).

Check out the full blog post here: http://goo.gl/nsB71X

#mobile #app #io15

Today we're shining a light on the SEM platform capabilities that played a role in HP's decision to switch from an incumbent platform to DoubleClick Search.

Read our blog post to learn more or download the full case study: http://goo.gl/vV2c44

#SEM #Marketing #Advertising

We’re excited to announce that support for migrating to AdWords Upgraded URLs for all DoubleClick Search customers globally will be launching this week.

To help customers prepare, we’ve created a migration guide and added expanded functionality to DoubleClick Search URL templates.

Please see our blog post for more details: http://goo.gl/DHSx6A

Bringing better performance for display ads on Chrome

Video and rich media allow users to enjoy the power of moving images--but they can also impact browser speed and battery life. A few months ago, Chrome introduced an opt-in setting for users to speed up browsing and reduce power consumption on pages containing plugin content. To conserve a computer’s resources, this setting pauses certain plugin content, including many Flash ads. 

This functionality has been the default in Safari since last year and will be turned on by default in Chrome as early as September, so users can enjoy faster performance and preserve battery life across their devices. (See Chrome's blog post for more info: http://chrome.blogspot.com/2015/06/better-battery-life-for-your-laptop.html)

For DoubleClick advertisers, this means that many Flash ads will be paused in these browsers until the user initiates a click. 

Given this update, it’s important for advertisers to ensure all of their campaigns are running HTML5 units instead of Flash units, regardless of which ad server you use. Here are a few resources DoubleClick can offer to help you make this transition:

1. DoubleClick will automatically convert your existing standard (non-rich) Flash ads into HTML5: 
The Flash-to-HTML5 conversion functionality in DoubleClick Campaign Manager and DoubleClick Bid Manager automatically converts your non-rich Flash ads into HTML5 ad units. 
More information can be found on the DoubleClick Help Center:
DoubleClick Campaign Manager: https://support.google.com/dcm/answer/6094448?authuser=1
DoubleClick Bid Manager: https://support.google.com/bidmanager/answer/6109250?hl=en 

2. Easily build rich HTML5 units with pre-made templates: 
DoubleClick Studio Layouts and Google Web Designer offer pre-made HTML5 rich media templates. Simply select the format you want, upload your creative assets, customize and publish. See available templates at richmediagallery.com. 

3. Build HTML5 units from scratch:
Google Web Designer offers a robust yet intuitive HTML5 authoring tool for your creative developers and designers to build HTML5 units from scratch. You can either use the design view to bring your vision to life, or you can switch to code view for open, editable code to customize the details. Download Google Web Designer here: http://google.com/webdesigner 

If you would rather build HTML5 with your favorite code editor, DoubleClick Studio and DoubleClick Campaign Manager support hand-coded HTML5 and many of the code libraries that sophisticated developers are accustomed to using.

The DoubleClick Studio HTML5 Certification Exam provides more instructions for building successful HTML5 units. You can find more information about our Certification exam, and our HTML5 templates, tools and resources at richmediagallery.com. 

If you have more questions about this update, please reach out to your DoubleClick representative. 

Player size matters when it comes to video viewability. 300x250 is the most popular video ad size by volume, on the web, but amongst the least viewable at just 20%. In contrast the 848x477, the 2nd most popular by volume of impressions, is 89% viewable. See more:

Programmatic buying has redefined how marketers can connect with consumers in all the moments that matter. But with so many options, how should advertisers choose the right platform to reach their unique goals today, and in the future with programmatic buying?

To help marketers better understand what to look for when Choosing a Programmatic Buying Partner, we uncover the five areas of expertise to look for in a potential platform. This buyer’s guide will help marketers define and prioritize selection criteria for a programmatic buying platform that’s the right fit for your short- and long-term goals. Download the whitepaper here: https://goo.gl/3wPMf3