Use DoubleClick Search? Try DoubleClick Search Academy today

Want an easy way to learn how to use DoubleClick Search? Try DoubleClick Search Academy for training based on your role and how you use the product. Read more in the blog and try the Academy today: http://goo.gl/Zbk8M3 

Read more about our recent DoubleClick Search Commerce Suite announcements on +Search Engine Land !

Day 4 of the “Going Back to School with DoubleClick” series: Digital marketing flashcards to help you make the grade this school year

No need to pull those all-nighters; an integrated digital marketing platform can help you make better use of your time. Using DoubleClick Digital Marketing platform across the stack, Mindshare went from working more than 100 hours to around 30 hours over the Black Friday weekend -- reducing their work time by over 70 hours year-over-year. Want the full scoop? Check out our blog post: goo.gl/geiCkR 

Find Shopping campaigns success with new optimization, reporting tools from the DoubleClick Search Commerce Suite

Today, we’re excited to announce three new tools from the DoubleClick Search Commerce Suite to help make your retail  reporting and optimization even easier. Check out how DoubleClick helps you go faster and smarter with your Shopping campaigns, and hear what customers have to say about our unique solutions: http://goo.gl/NVNKh7

Introducing DoubleClick Planning

Programmatic has changed the media buying landscape. Learn how DoubleClick Planning helps marketers and agencies make smarter buying decisions by unifying programmatic and traditional reservation inventory management

Released: Bid optimization for Google Analytics goals

DoubleClick Search is excited to announce Google Analytics goals as the third addition for targetable goals in the Performance Bidding Suite. In addition to floodlight activities and formula columns, Google Analytics goals also allow advertisers to target top or mid-funnel goals prior to purchase.

Check out the blog for more details:

http://doubleclicksearch.blogspot.com/2014/08/valuing-website-metrics-introducing-bid.html

A Google Web Designer Thought Experiment

Ever wondered about the creative process? Check out the story of Marius Veltman, a rich media expert from Holland. See his sketches come to life through HTML5, with the help of Google Web Designer.

A Google Web Designer Thought Experiment

Upcoming Webinar this Thursday: DoubleClick Bid Manager & DoubleClick Campaign Manager - Integrated Features

Learn how you can leverage both DoubleClick Bid Manager and DoubleClick Campaign Manager to create seamless programmatic campaign strategies with better tracking (Login required).

https://www.google.com/training/enroll/activity/637

Day 5 of the “Going Back to School with DoubleClick” series: Digital marketing flashcards to help you make the grade this school year

Like Kia, you can get top marks on your “report” card with better measurement across channels using a unified digital marketing platform. Kia adopted DoubleClick Digital Marketing across the stack to improve their cost per acquisition (CPA) by 30%. Take a peek at how they did it (we'll let you copy, just this once): goo.gl/2u10q1 

* Reminder: Upgrade your PLA to Shopping campaigns*

At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. For advertiser who still need to upgrade some of their campaigns, the AdWords team has launched a new Shopping campaigns upgrade tool.

Read more from AdWords here:
http://adwords.blogspot.com/2014/08/new-shopping-campaigns-upgrade-tool.html

And to help you succeed with Shopping campaigns, check out new reporting and optimization features from the DoubleClick Search Commerce Suite: goo.gl/NVNKh7 

Day 3 of the “Going Back to School with DoubleClick” series: Digital marketing flashcards to help you make the grade this school year

Sometimes it’s about working smarter, not harder. As shown in a Boston Consulting Group (BCG) study, “Cutting Complexity, Adding Value”, organizations can improve productivity by up to 33% across the campaign lifecycle. Check out how here: goo.gl/WuV9Tg 

Day 2 of the “Going Back to School with DoubleClick” series: Digital marketing flashcards to help you make the grade this school year

Double-majoring in search and display? Unified advertising platforms can help you get that competitive edge. Learn how +VivaKi aced their performance test using display remarketing from search ads; study up here: http://goo.gl/pEhgSz