John Gallagher

"I'll never get clients." I hear coaches say this all the time. 'I put in so much effort. I get so many likes. Why don't I have clients?' My reply is always simple. 'You just need a funnel that works.' I've had the most success with this one: Educational Social Funnel Here's how I use it to drive conversions: 1. Identify Your Ideal Audience: → Who are you trying to reach? → What are their pain points and needs? → Create detailed buyer personas to guide your content. 2. Create Valuable Educational Content: → Share insights, tutorials, and how-to guides. → Use various formats: LinkedIn posts, videos, newsletters. → Make your content actionable and relevant to your audience's needs. 3. Use a Strong Call to Action: → Guide your audience on what to do next. → Offer free resources in exchange for contact information. → Your CTA should be clear, concise, and well-aligned. 4. Track and Adjust Your Funnel (people still skip out on this.. *shakes head) → Monitor your analytics to see what's working. → Test different types of content and CTAs. → Seek out feedback to refine your funnel. Getting clients isn't complicated at all. You just need a roadmap. And a funnel is just that. It guides readers from awareness to conversion. Seamlessly. P.S - Do you think educational content can attract the right clients? - - - - - - - - - - - - - - - If you're a coach struggling with getting clients, DM 'magnet' and let’s chat.

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I once described it to a clean tech client as dancing naked in front of a mirror. And as you stand there watching all your wobbly bits move in a way that defies gravity, you think: 𝘐 𝘩𝘢𝘷𝘦 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘯𝘦𝘸 𝘰𝘳 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 𝘵𝘰 𝘴𝘢𝘺. 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘫𝘶𝘴𝘵 𝘴𝘩𝘶𝘵 𝘶𝘱. That’s what it feels like when you try to write your own LinkedIn posts. It’s awkward and uncomfortable. The ultimate TMI situation. And the result is something that closely resembles the boiled chicken old aged homes everywhere are famous for. I’m talking about bland, tasteless copy no one wants to read. But that’s what happens when you write your own LinkedIn posts. You adopt this formal, stuffy, academic voice as if you’re a stand-in new to the role. But that isn’t your real voice. And everyone can tell.  Because it’s boiled chicken. And so your message falls flat. It doesn’t connect. But it doesn’t have to be this way. I have an offer for you. I call it No More Boiled Chicken® It’s as much a state of mind as an approach to creativity and writing LinkedIn posts. It’s about being yourself online. The REAL you! Here’s how it works: 1. I interview you to understand your technology and your message 2. I codify your voice: how you actually speak 3. I write LinkedIn posts that sound and feel like you I’m talking LinkedIn posts so sizzling hot that they hit the spot every time. The best part, all my posts are: - Vegan-friendly - MSG-free - 100% organic And this isn't just for clean tech companies. Whether you’re the founder of a fintech company or a cybersecurity CMO struggling to sound like yourself online, the No More Boiled Chicken® approach will work for you. So, if you’re struggling to be YOU online, hit me up. I can help. PS. When was the last time you enjoyed boiled chicken? PPS. This post pairs well with Lorde - Green Light

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Errr… It is concerning to see mindfulness coaches post content that does not reflect mindfulness or intention. A quote post doesn’t reveal who you are. You walking your dog and captioning it "time out"? That doesn't cut it. Sharing a client testimonial with a brief happy note? You're missing out on the best chance to showcase what you do. So, what’s next? Set the intention to create purposeful content. Craft posts that encourage action and allow potential clients to sample your coaching ability. Don’t get me wrong, quotes and pets are not irrelevant they can grab attention. However, they will make more sense if accompanied with genuine insights and practical value. How do you deliver value? To get you started, I've created an infographic featuring 10 impactful tutorial ideas. These post ideas are designed to inspire and engage your clients. Each idea encourages activities that help cultivate a more mindful and fulfilling life. Download the PDF and keep it handy for valuable content ideas that truly resonate with your audience. Hey, I am Suman I help coaches like you turn their imagination into words that create impact. Follow me for copywriting tips daily. #copywriterforcoaches #copywritingtips #personaldevelopmentcopywriter #mindfulnesscoaches

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What 1 way do you use to increase productivity. Here's mine... and it's not journalling or scheduling. Over the last few weeks I've been really overwhelmed. >Focusing on my videoediting challenge >Going to classes >Writing project >Working on my client care study(a school work you do as a medical or nursing student) >and other parts of my online business. As a result I was constantly tired and I started thinking of ways to maintain my energy. So, on this fateful day, I was checking out a channel because I love the editing style the channel uses. In the process I stumbled on a video where the YouTuber was talking about a way he was able to increase his productivity over time. This method is rather simple bit has to be done consciously. You train your brain to view your work as fun. As a result, no matter how long you go, you can barely feel like because to your brain you've been have a fun and relaxing activity. I decided to try it, so I starting viewing my work as a fun activity. This method has helped me tremendously over the past few weeks. You should try it too if you want to be more productive with less time. PS: What method do you use to stay productive in tight times? #videoediting #30dayvideoeditingchallenge #day22

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“𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘯𝘪𝘤𝘩𝘦 𝘥𝘰𝘸𝘯, 𝘺𝘰𝘶’𝘭𝘭 𝘨𝘦𝘵 𝘮𝘰𝘳𝘦 𝘰𝘧𝘧𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘸𝘢𝘺.” But… but I can’t. I don’t want to. Does that mean I’ll fail as a freelance writer? 😰 I can’t predict the future… but 𝐧𝐨. 🙅🏻‍♀️ I don’t think I’ll fail. I don’t think you will either. I have ADHD. Severe, debilitating, attention-span-of-a-goldfish ADHD. Concentration is my #1 enemy, and I can’t get through the day without my medication. 💊 Niching down feels limited, suffocating. 😢 If I make B2B SaaS my niche, then that means I won’t be able to write about the cool new thing I learned about ancient predatory worms (no, really, read it here: https://lnkd.in/g5D-YQwR). 😢 That means I can’t write about travel or the things I found out on my last trip. 😢 I can’t write about the new research on intermittent fasting or what lowers the risk of bipolar disorder or sleep deprivation. 😢 I won't be able to write for a regular audience who cares about these things. If I had niched down, I wouldn’t have written about stocks (I did that last month). I wouldn’t have spent hours researching, watched 12 YouTube videos, or annoyed poor Anish Nandalike about it. The aftermath? 🍕 I got paid for writing about something new. 🍕 I gained knowledge that has actually helped me personally. 🍕 I now know the basics and can make better financial decisions. I don’t want to lose this opportunity to learn. And my ADHD will never let me focus on one thing. 𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘐’𝘮 𝘴𝘦𝘵𝘵𝘪𝘯𝘨 𝘮𝘺𝘴𝘦𝘭𝘧 𝘶𝘱 𝘧𝘰𝘳 𝘧𝘢𝘪𝘭𝘶𝘳𝘦? 𝐈 𝐡𝐨𝐧𝐞𝐬𝐭𝐥𝐲 𝐝𝐨𝐧’𝐭 𝐭𝐡𝐢𝐧𝐤 𝐬𝐨. I haven’t niched down yet, and I’m loving my journey so far. But hey, I want to know what you think. Is it better to niche down or not? #NicheDown #FreelanceContentWriter #PersonalBranding

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𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐟 𝐚𝐧 𝐀𝐃𝐇𝐃 𝐒𝐨𝐥𝐨𝐩𝐫𝐞𝐧𝐞𝐮𝐫: 𝐌𝐲 𝐔𝐧𝐜𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐚𝐭𝐡 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 Have you ever met someone with ADHD? If not, then let me show you how we live our lives… As an ADHD person being consistently inconsistent is normal for me My brain is always buzzing with the constant hum of a thousand unfinished tasks,.a swarm of ideas, and no focus to catch them. Some days, I'd be a whirlwind – Projects fly off my desk, ideas ignite. Deadlines- Crushed Tasks - Done and Dusted But then there are other days, .When my thoughts are scattered. My focus shatters, Deadlines loom, And that guilt monster starts to growl. I used to beat myself up. "Why can't I be normal? Just consistent?" A decade of experience A multitude of skills And still stuck in the infamous feast and famine cycle I always felt like a failure. A looser. But years of struggle taught me: Normal is overrated. So, I started listening to my brain's rhythms. Instead of going against my brain’s tide. Accepting myself as I’m has helped me deal with my ADHD and my inherent inconsistency I learned when to push, and when to simply rest. Turns out, even those hazy days held value. It’s nature’s way to give me the chance to reclaim my energies Because after that stillness? The bursts of hyperfocus were even stronger. And slowly, I built systems to support those bursts – Tools to tame that foggy brain. It wasn't perfect, but it was progress. That's the thing about success, especially with a brain like mine. It wasn't a straight line, but a wild, winding trail. Some days I stumbled Others, I soared. But here's the secret formula I wish someone had told me sooner: I̷d̷e̷a̷s̷+̷E̷x̷e̷c̷u̷t̷i̷o̷n̷+̷C̷o̷n̷s̷i̷s̷t̷e̷n̷c̷y̷ ̷=̷ ̷S̷u̷c̷c̷e̷s̷s̷ 𝘐𝘥𝘦𝘢𝘴 + 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 + 𝘊𝘰𝘮𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘊𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺 = 𝘚𝘶𝘤𝘤𝘦𝘴𝘴 Consistency doesn't mean being a robot. It means knowing yourself, honoring your limits, and celebrating the wins – big and small. So, if your brain feels a bit...untamed (like mine!), Know you're not alone. 𝐋𝐞𝐭'𝐬 𝐝𝐢𝐭𝐜𝐡 𝐭𝐡𝐞 𝐬𝐡𝐚𝐦𝐞 𝐚𝐧𝐝 𝐞𝐦𝐛𝐫𝐚𝐜𝐞 𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐰𝐢𝐫𝐢𝐧𝐠. Tell me one struggle you face – maybe I can help you turn it into your superpower. P.S: I'm not a social media person. This is the first time I've openly talked about my personal struggles, the aim is to motivate those who are in the same boat #soloprenuer #freelancing #copywriter

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Posting regularly? Trying so hard to be consistent? and still.... Not Growing On LinkedIn? I know the feeling I know how painful it is I know how annoying it gets But here's the deal... You're the one making mistakes You're the one who's gonna figure it out You're the one who will reap the results for your work. But how? When you fix these mistakes... 🔸Be Consistent. ↳but not without a strategy 🔸Post Content. ↳but not without a strategy 🔸Do Engagement. ↳but not without a strategy 🔸DM and Connect. ↳but not without a strategy Let's get this straight... You ain't growing without Solid Strategies! That's exactly the very first problem I fix for my clients immediately after onboarding. It's simple, yet super effective! (P.S. Do you have your unique strategies in place?) 📌 If you're a Coach or a Founder who wants to build or refine your strategies to grow on LinkedIn. Shoot me a DM, let's discuss 🤝

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It might sound obvious to you, but it’s probably gold dust for your ideal clients 🤫 This came up during a 1:1 call with a lovely retainer client last week. It wasn’t directly related to our project (so, I’m not here to take credit for it😉), but we were talking about how one of her own posts blew up on LinkedIn. It went viral AND resulted in several enquiries from her ideal clients. But she was genuinely surprised. Because, apparently, it was something she had put together within a couple of minutes and “It was nothing groundbreaking! It was such a basic message, and I thought everyone knew that by now.” This is called the CURSE OF KNOWLEDGE: we (incorrectly) assume that everyone else knows as much as we do on a topic. In reality: 🔸You only know all that because you’re an expert in your field 🔸Your ideal clients don’t Something that’s obvious to YOU could be a game-changing tip, insight, or perspective for THEM. So, stop over-complicating your marketing by forcing yourself to pull all kinds of new and convoluted content ideas out of thin air 🙅🏻‍♀️ Instead: 🔹Get strategic with your core messaging 🔹Keep it simple: remember that you’re talking to someone who hasn’t got your same knowledge on those topics 🔹Use your key messages to come up with an endless supply of relevant content ideas 🔹Keep repeating them regularly So, what's something that you wouldn't have shared BEFORE (because you thought it'd be obvious) but you WILL start talking about (now that you're aware of the curse of knoweldge)? Let us know in the comments 👇🏻 I'd love to learn something new, too! -------------------------------------------------------------- Hi! I’m Giada, the brand messaging strategist & copywriter for service-based women entrepreneurs. With both my core offers, you'll get: 🔸Brand messaging to take you from “just another option in your niche” to “THE go-to solution for your ideal clients”  🔸Bespoke messaging guide to easily create content that attracts them 🔹+ Website copy that actually sells for you – 🧲Magnetic Message & Web Copy Makeover✨ 🔹+ Personalised plan to keep up with your marketing consistently – 🧲Magnetic Messaging & Marketing Strategy Day🧭 DM me, or start from the link in my profile

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I'm working on copy for a website at the moment and it's taken me a long time to get to the bottom of exactly what the company offers. And it should have been easy as they are selling courses, not a vague service that no one really understands or is unclear on why they might need. What should have been the simplest part has involved a lot of interrogating the current website (not easy) and then backwards and forwards on what relates to what, how things should be categorised, described, and presented, and so on. In this instance the client was fully aware their website was a mess but was working with what they'd been given by their previous website designer - and obviously it costs money to start all over again. It looks OK, but the copy and layout just weren't working. Most of their sales come through their network, not their website. Not a big deal, then? Well, your website should be generating sales. If you've got people visiting your site because they're interested in your courses, a decent proportion of them should be buying them too. In addition to those you're selling through your network. So: 1. Check your website makes sense, is clear, and is easy to use before you sign it off. 2. Get someone else to look at it who doesn't know the business inside out and replicate the customer journey. Just because it makes sense to you on first glance doesn't mean it's fit for purpose. 3. Make sure your website designer and copywriter are working together and are asking you the right questions. Just because you think things should go in a certain place or should be listed in a certain order doesn't mean they necessarily should. Do you get frustrated by websites that make it hard for you to understand what you might need? Would you persist, or move on? _____________________________________________ 𝘏𝘪, 𝘐'𝘮 𝘙𝘢𝘤𝘩𝘦𝘭. 𝘐 𝘸𝘳𝘪𝘵𝘦 𝘚𝘌𝘖-𝘧𝘳𝘪𝘦𝘯𝘥𝘭𝘺 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘤𝘰𝘱𝘺 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴 - 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘫𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦. 𝘗𝘦𝘰𝘱𝘭𝘦 𝘯𝘦𝘦𝘥 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 - 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺 𝘢𝘭𝘴𝘰 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶'𝘳𝘦 𝘵𝘳𝘶𝘴𝘵𝘸𝘰𝘳𝘵𝘩𝘺, 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘵. 𝘠𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘤𝘰𝘱𝘺 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘤𝘰𝘯𝘷𝘦𝘺 𝘢𝘭𝘭 𝘵𝘩𝘰𝘴𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘧𝘰𝘶𝘯𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘴𝘦𝘢𝘳𝘤𝘩 𝘦𝘯𝘨𝘪𝘯𝘦𝘴. 𝘞𝘩𝘺 𝘯𝘰𝘵 𝘨𝘦𝘵 𝘪𝘯 𝘵𝘰𝘶𝘤𝘩 𝘵𝘰 𝘴𝘦𝘦 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘸𝘰𝘳𝘬 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳? #copywriting #copywriter #webcopy

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1 simple thing you can do right now to improve your Linkedin client acquistion (without any of those spammy sales tactics like immediate pitching in DMs) Most people on LinkedIn AREN’T using this strategy even though it’s the simplest thing to do. l’ve won clients just from this tactic - people whoever never engaged with my content, people l wasn’t connected to, people l’ve never heard of before. ✅ Ask your clients to write you a Linkedin recommendation. It’s really that simple. Social proof is incredibly powerful. A previous client's experience of your service or product does ALL the hard work of selling for you. So, my challenge to you is to contact your last three clients today and ask them for a recommendation. What do you have to lose? P.S. When did you last give someone a recommendation? Go on, make their day!

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Do you know what this means? It’s a 200-year-old Scottish phrase and we think it‘s bloody brilliant! Take a stab in the comments and we’ll let you know the answer tomorrow! #oldEnglishword #guessinggame #Englishwords #hurkledurkle #copywriting

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Do you have an inner perfectionist that is paralyzing you with indecision? Turns out, we're not alone! The (emotional and financial) cost of inaction is too high for me. The (emotional and financial) cost of action and a repeated or recovery action brings longer term results and gives me super useful data points of what works and what doesn't, NOW. Below is my comment on Sarah Check's very timely post. 🤔 "Love my inner perfectionist... we have tea parties about what we should be doing, and how. Then we have to clean up, and maybe reorganize a closet 😊 😭 Make the decision, take the action! While the perfectionist is worried about what the desired action will bring... the inaction is ACTUALLY bringing more doubt, more indecision, less productivity, and almost no good input!" Great post Sarah :) "

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🙄 Not another niching workshop! It seems every man and his dog talks about niching. “You need to find a niche,” “You don’t need a niche, just start,” “That’s not a niche,” “That’s too niche.” …Urgh! Well, let me tell you now, this week's free masterclass is NOT about niching. It’s NOT about coming up with a unique signature framework. It’s NOT about creating a ‘fancy-shmancy’ offer. And it’s NOT about giving away everything and the kitchen sink. But it WILL: ✅ Help position you in your audience's eyes as the ONLY person to work with, incomparable to anyone else. ✅ Set you apart from the competition, even in an industry where everyone is bored of the same old, same old. ✅ Give your audience confidence that you know exactly what they're struggling with, like no one has before. Interested? Get all the details inside my Facebook group Introvert Entrepreneurs & Coaches Get Visible 😍 See link in the comments! It’s later today, May 9th at 7 pm UK / 2 pm ET. Be sure to join now so you don’t miss out. P.S. Not a Facebook fan? Let me know below, and I’ll give you the secret link so you can still join 🤫

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