I am currently working on an app that sends a multitude of auto-generated emails for things such as the following:
- Email verification
- Thanks for verifying your account
- Some items in your account require your attention
- Unrecognised login alert
- That sort of thing...
At the same time, I am also having to localise the application into German.
Some examples:
Requiring knowledge of gender (m/f to infer salutation) or salutation (Herr/Frau)
Sehr geehrter Herr Mustermann,
vielen Dank, dass Sie sich für XYZ entschieden haben. Bitte klicken Sie hier um Ihre E-Mail-Adresse zu bestätigen und dann kann's direkt losgehen. [...]
Does not require knowledge of gender or salutation
Guten Tag Max Mustermann,
vielen Dank, dass Sie sich [...]
As above, but perhaps less appropriate
Hallo Max Mustermann,
vielen Dank, dass Sie sich [...]
The end users (recipients of these emails) are all using the software for business purposes - perhaps this helps with the context (Du
is most certainly out of the question).
So my question to you is:
Is it required to use the full formal salutation (first example) in such emails?
Because this would require me to also identify their gender/preferred salutation during account creation - which would open additional questions: would I ask for their gender so I am covered for the future in terms of extending the salutation to other languages (being able to infer 'Mr.' and 'Ms.' but not 'Mrs.'; 'Herr' and 'Frau'; etc.)? This could seem intrusive, I suppose. Should I instead show a localised select list instead?
Happy to hear any thoughts, real-life examples on the matter.