Puro.earth

Puro.earth

Financial Services

The world’s leading crediting platform for engineered carbon removal

About us

We at Puro.earth ensure companies can neutralize carbon emissions with science-based carbon removals and remain trusted on the road to carbon net-zero. Our platform brings together suppliers of carbon net-negative technologies and climate conscious companies. We issue verified CO2 Removal Certificates (CORCs), a new kind of carbon offset based on carbon removed from the atmosphere for the long term.

Website
https://puro.earth/
Industry
Financial Services
Company size
11-50 employees
Headquarters
Helsinki
Type
Privately Held
Founded
2018
Specialties
reversing climate change, CO2 removal, IPCC, negative emissions, carbon footprint management, and climate change

Locations

Employees at Puro.earth

Updates

  • View organization page for Puro.earth, graphic

    21,250 followers

    Here it is: The latest Puro.earth 2024 Carbon Dioxide Removal (CDR) Market Map for you. 🌟 The voluntary carbon market is growing and adapting to meet the challenges of a world pushing for net zero and greater climate and sustainability justice. McKinsey research predicts the market's value could soar to over $50 billion by 2030. 💸 After our widely shared 2023 market map, we present to you the updated 2024 version, honing in on durable carbon removal. 🌎 From the supply side where climate action happens 🔮, to the certification and governance bodies fortifying market integrity ✅, and to the demand side transforming action into sellable products ♻️, culminating in end users consuming or retiring carbon removal credits 🛒. Ready for a deep dive into the intricacies of the carbon removal value network? Download the Puro 2024 CDR Market Map as a high-res PDF: https://hubs.ly/Q02lW9z90 While our map captures the essence of the CDR landscape, we recognize it's only a snapshot. Unfortunately, we couldn't squeeze in all the players and innovators, including all of our valued Puro suppliers with their 159 projects, and our partners. We've focused on the larger volumes of issued and forecasted carbon removal credits, spanning regions globally and embracing a variety of CDR methodologies, taking data from both the Puro Registry and external sources such as https://hubs.ly/Q02lW8Gq0. What's your take and what did we miss? We’d love to get your feedback. Wakefield BioChar, NetZero, Aperam BioEnergia Ltda., Exomad Green, Running Tide, Charm Industrial, Carbofex, Novocarbo, Climeworks, UNDO, InterEarth, Red Trail Energy, Pyreg GmbH, Accend Carbonfuture, GECA Environnement, 3Degrees Group, Inc. Kita, Quantum Commodity Intelligence, CDR.fyi, Carbon Gap, BeZero Carbon, Sylvera, Toucan, Xpansiv, CBL, Patch, XPRIZE #VoluntaryCarbonMarket #VCM #CarbonRemoval #CDR #CarbonMarkets #MarketMap #ClimateChange #Sustainability

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    21,250 followers

    We are excited to announce that Somerset Origination has joined Puro's partner network! Somerset Origination is a boutique project development firm that specializes in guiding clients through the complex world of carbon project development, from initial concept to final issuance. At Puro, we're committed to accelerating the growth of carbon removal to achieve global net-zero goals. Partnerships with experienced project developers like Somerset Origination are crucial for scaling high-quality carbon removal projects and methodologies. We look forward to collaborating with the Somerset Origination team to bring more innovative carbon removal solutions to market. Welcome aboard! Learn more about Somerset Origination here: https://hubs.ly/Q02GPbmf0 #CarbonRemoval #NetZero #ClimateAction #CDR

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    21,250 followers

    What is needed to scale Carbon Removal? 🌍 Carbon removal is one part of the puzzle to get to Net Zero. Here's what we need to scale it: 🏛️ Voluntary Carbon Market Rule Setters: Recognize the role of high-integrity carbon removal credits and support their scaling this decade. 📜 Governments: Update National Pledges for COP30 in 2025 to include targets for durable carbon removal and create investable policy frameworks. 🔧 Compliance Regimes: Redesign to deliver net-zero emissions, partner with us, set strict criteria, and help build the necessary infrastructure. Together, we can scale carbon removal technologies and fight climate change. 🌱 Read more about the Puro Standard and our work to scale Carbon Removal: https://hubs.ly/Q02DRLf_0 #ClimateAction #NetZero #CarbonRemoval

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    21,250 followers

    What is the CO2 Removal Certificate (CORC)? – A first-of-its-kind carbon credit! 🌍 Puro proudly brought the market the revolutionary CORC, designed for engineered carbon removal. Each CORC represents 1 tonne of CO2 removed from the atmosphere, verified and measured scientifically for maximum integrity. Here's what makes CORC special: 🔬 Puro Standard: High-quality carbon removal methodologies. 🔬 Puro Registry: Full transparency in tracking the lifecycle of CORCs. 🔬 Verification: Independent third-party verification ensures reliability. 🔬 Durability: Carbon removal methodologies secure CO2 for 100 to 1,000+ years. 🔬 Net Negative: Ensuring more CO2 is removed than produced, contributing to true net-zero emissions. Join us in pioneering a sustainable future with CORCs: https://hubs.ly/Q02DRHKV0 #ClimateAction #CarbonRemoval #NetZero #Sustainability #PuroEarth

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    21,250 followers

    Phenomenal energy at the Advancing Ocean CDR Conference in Boston this week! Engaging discussions are happening on scaling these solutions responsibly, with all participants contributing valuable insights. We loved the level of collaboration and engagement we saw across the board! Lots of smiling faces at Happy hour. Thanks for joining us Equatic Solutions LLC, Rewind Carboniferous, Seafields Solutions Limited, CarbonBlue, EcoEngineers, Carbon Direct, Ocean Visions, PRONOE, Running Tide, Climate Vault, Ecopia Marine Limited, Lillianah Technologies, Kelp Forest Foundation and so many more! We can't wait to see how you shape and accelerate the industry! #AdvancingCDR #ClimateAction #ClimateSolutions #CarbonRemoval #Collaboration #ClimateInnovation #OceanCDR #Oceans #Climate #PuroEarth

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    21,250 followers

    What is the cost of neutralizing one metric ton of emissions? 🪨 Every CORC represents the removal of one metric ton of CO2 from the atmosphere using one of the Puro Standard methodologies. The price of the CORC is completely determined by the suppliers. Check our certified suppliers here: https://hubs.ly/Q02G8FVS0 Read more about buying CORCs here: https://hubs.ly/Q02G8HgN0 #CORCs #ClimateAction #CarbonRemoval #NetZero

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    21,250 followers

    Today we dive into international co-operation under the Paris Climate Agreement – Article 6 with our VP of Policy Helen Bray! We’ve been looking at how the world might trade carbon as it seeks to reach net-zero emissions, as Article 6 of the Paris Climate Agreement says “Parties recognize that some Parties choose to pursue voluntary cooperation in the implementation of their nationally determined contributions to allow for higher ambition in their mitigation and adaptation actions and to promote sustainable development and environmental integrity.” IETA have a great visualisation of what is currently agreed and the countries looking to use cooperative approaches under Article 6 of the Paris Agreement. https://hubs.ly/Q02G8CKw0 Article 6 creates Internationally Transferred Mitigation Outcomes (ITMOs) and implements procedures so that only one country reports the outcome, this is called a corresponding adjustment. This is important as the Paris Agreement doesn’t cover international aviation or international maritime. Therefore, any ITMO used for international aviation under the Carbon Offsetting an Reduction Scheme for International Aviation (CORSIA) will be only reported by airline operators. https://lnkd.in/dyYjbDR We have procedures on Article 6 and look forward to enabling this for our CO2 Removal Suppliers. We have applied for assessment by the Technical Advisory Body under  International Civil Aviation Organisation for CO2 Removal Certificates (CORCs) to be recognised as CORSIA Eligible Emissions Units and await the outcome of this process before the end of this year. Article 6: https://lnkd.in/dh8EbQgN Technical advisory body: https://lnkd.in/diN9HeS International Civil Aviation Organisation: https://lnkd.in/g67yiax What are your view on international co-operation under the Paris Agreement?

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    21,250 followers

    Our VP of Policy Helen Bray shares her thoughts on doing her first podcast with Climate Impact Partners. 🎧 I had the pleasure of doing my first podcast https://hubs.ly/Q02F_7PF0  with Shachar Hatan from Climate Impact Partners - really enjoyed sharing our experiences at Puro as we seek to deliver the net in net-zero emissions. Within this podcast we highlight: that 145 Governments have or are considering adopting a net-zero target https://hubs.ly/Q02F_7PF0 And also share three key enablers to support durable carbon removals: ✅ For voluntary carbon market rule-setters, let’s recognize the role that high integrity carbon removal credits can play and support this happening now so durable carbon removal technologies can scale this decade. ✅ As Governments update their national pledges (Nationally Determined Contributions) going into COP30 please include a target for durable carbon removal, and therefore pave the way for Governments to set investable policy frameworks for durable carbon removal; and ✅ If a government has compliance regime, such as an emissions trading system, how can they be re-designed to deliver net-zero or net-negative emissions and please partner with the voluntary carbon markets registries, such as Puro, and set strict criteria for high quality durable carbon dioxide removal.

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    21,250 followers

    Today we will dive into Emissions Trading Systems with our VP of Policy Helen Bray! 🌟 Emissions Trading Systems have a cap on emissions which determines the volume of greenhouse gas (GHG) emissions which can be emitted, and puts a price on pollution for the companies who wish to buy allowances to emit GHGs under the cap. There is trading of allowances, and hence emissions trading systems can be called cap-and-trade systems. In summary, the cap on emissions delivers the environmental outcomes, and the trade of allowances enables a least-cost approach to deliver the cap on emissions. It was great to discuss the EU ETS last week with the PIK - Potsdam Institute for Climate Impact Research and Carbon Gap whether and how to integrated durable CDR under the EU ETS. https://hubs.ly/Q02Fyx7f0 We’d like to share that we believe that durable CDR could be included now under Article 24 of the EU ETS whereby an EU Member States can opt in activities. Is there a CO2 removal supplier and a Member State who would like to include a CO2 removal facility in their EU ETS? Throwing ideas out there as we look at what is possible under the current framework. Here, this latest research from shows including BECCS and DACCS could deliver a least cost approach to net-zero emissions https://hubs.ly/Q02Fywx10

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    21,250 followers

    This week our VP of Policy Helen Bray will take over our social media to bring you a deep dive into the word of policy! 🤩 Finland is on holiday this week, and I'm excited to have taken over Puro's account to share policy ideas on measures to support carbon removals. First of all, let's look at the policy options out there from Boston Consulting Group (BCG) recent report: https://hubs.ly/Q02FyzgX0 The list of policy measures is a very useful summary. Puro also tracks policy measures in our Meta-map on Policy https://hubs.ly/Q02Fyzf50 We look forward to updating this Meta-map on Policy at Carbon Unbound Europe and we can already share some updates below: ✅ UK Gov consultation on integrating greenhouse gas removals under their emissions trading systems which closes out 15 August 2024 - https://hubs.ly/Q02Fyy-l0 ✅ Japan's plans to include removals under their emissions trading system - https://hubs.ly/Q02Fyyft0 ✅ California's Net zero greenhouse gas emissions goal: carbon dioxide removal: regulations - https://hubs.ly/Q02FywMc0 Follow along for more policy content tomorrow!

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