Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the customer data platform (CDP). In other words, lock in on your CDP and ESP integration, you’ll unlock the full potential of your customer data and your email.
Don’t miss this panel discussion with Kara Trivunovic, SVP, Strategic Solutions at Zeta Global, Jim Moroney, Sr. Manager, Customer Data Platforms/MarTech at Accenture, and Roy Wollen, President at Hansa Marketing Services– a CDP Agency and Lecturer at Northwestern University, where they will uncover how a symbiotic relationship between your CDP and ESP can enable:
- Streamlined marketing workflows
- Increased ROI
- Unified customer views
- More precise personalization and segmentation
Sponsored by Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com