The Future of Digital Advertising: Your Paid Media Playbook for 2024
Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business … Read more
2024 Organic Website Traffic Benchmarks Report Data/Insights
Date: Jul 30, 2024 1:00 EDT (10:00PDT)Speakers:
Shannon Vize,
Sr. Content Marketing Manager, Conductor
Steven van Vessum,
Director of Organic Marketing, Conductor
Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics
Date: Jul 23, 2024 1:00 EDT (10:00PDT)Speakers:
Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS
Sam Padda, Senior Product Manager, SAS
Why Data Standards Are the Key to Your Data Success
Date: Jul 18, 2024 1:00 EDT (10:00PDT)Speakers:
Nick Miller,
Director of Media & Agency Services, Slalom
Vanya Jakovljevic,
VP of Channel Partnerships, Claravine
Everything You Need to Know About CTV Audience Targeting (in under 60 minutes)
Date: Jul 16, 2024 1:00 EDT (10:00PDT)Speakers:
Tori Cipollone,
Senior Platform Experience Manager, MNTN
The Retailer’s Ultimate Guide to CTV Performance Measurement
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology … Read more
The 4 Essential Strategies of Data-Driven Marketing
In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute full marketing coordination on a persistent data layer in order to … Read more
Personalization: It’s a value exchange between brands and customers
Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more
How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte Digital
Will Pickard,
Senior Manager, Deloitte Digital
Fueling the B2B Pipeline for Longevity
A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to … Read more