How Brands Are Turning Personalization Into A Value Exchange With Customers
Date: Jun 25, 2024 1:00 EDT (10:00PDT)Speakers:
Leala Shah Crawford,
Managing Director, Deloitte Digital
Will Pickard,
Senior Manager, Deloitte Digital
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
Nearly half (45%) of employed Americans believe their company’s process for organizing shared documents and information is “stuck in the dark ages” and needs to be modernized. Read more
Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing
Date: Jun 11, 2024 1:00 EDT (10:00PDT)Speakers:
Param Gopalasamy,
Senior Content Marketing Specialist – CIPP/E, CIPP/US, CIPM, OneTrust Consent & Preferences
Devon Ryan,
Product Manager – CIPM, CSPO, OneTrust Consent & Preferences
Rules of the Roadmap
Good product development happens when an entire organization works together, combining each team’s skills with deep customer feedback to create a product bigger than the sum of its parts. In this ebook, Airtable’s Product team shares what we’ve learned about … Read more
The High Price of Bad Data
Your team needs to deliver excellent products: consistently, efficiently, and at speed. Discover why teams who can trust their data move at a pace beyond the rest. In this ebook, you’ll learn:
Enterprise SEO Platforms: A Marketer’s Guide
People who come to a website from organic search results have already demonstrated their intent by performing a search. They aren’t just browsing; they’re looking for something. Read more
Digital Accessibility as Strategy: A Practical Guide to Building Inclusive Brands
Date: May 30, 2024 1:00 EDT (10:00PDT)Speakers:
Miryem Samih,
Product Marketing Manager, Acquia
Mary Blabaum,
Director, Product Design • Shared Services Products, Acquia
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Cutbacks in marketing investments often backfire. They can retard sales velocity, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Read more
Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical
Date: Apr 25, 2024 1:00 EDT (10:00PDT)Speakers:
Jon Tejeda,
Director Of Sales, AtData
Reagan Gordon,
Relationship Manager-Marketing Automation, Zirous
Jake Eggers,
Marketing Technology-Project Manager, Zirous
Marketing Work Management Platforms: A Marketer’s Guide
Developments of the past several years have heightened the need for marketing work management platforms, which document and optimize the processes, workflows and projects undertaken by digital marketers. Read more