Personalization: It’s a value exchange between brands and customers
Consumers are increasingly choosing brands that make them feel understood as individuals. Brands that excel at personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. Compared to peer brands with … Read more
Turn Your Customer Insights into Personalized, High-Impact Email
Date: Jun 6, 2024 1:00 EDT (10:00PDT)Speakers:
Kara Trivunovic,
GVP, Strategic Solutions at Zeta Global
Jim Moroney,
Sr. Manager, Customer Data Platforms/MarTech at Accenture
Roy Wolllen,
President, Hansa Marketing Services
The 2024 Guide to Email Deliverability
Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit. Deliverability has become … Read more
Email Marketing Platforms: A Marketer’s Guide
Email marketing has evolved significantly in recent years, now featuring advanced tools like data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Read more
Marketing Automation Platforms: A Marketer’s Guide
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Read more
Demystifying Inbox Deliverability Changes Coming In 2024
Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes – affecting marketers everywhere. But don’t panic: Marigold is here to help you understand these changes and ensure … Read more
5 red flags to look for in email marketing platforms
Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing Platform, to gauge how your martech stack is … Read more
Unleash the Untapped Power of Email Address Intelligence
Date: Oct 5, 2023 1:00 EDT (10:00PDT)Speakers:
2023 State of Email Workflows Report
This report gives a comprehensive view of the email landscape, uncovering how email marketers get things done. We’ll cover all stages of the email workflow, including production, engagement, acquisition, and ROI—as well as a look into the future at the … Read more
Email Subject Line Tips and Best Practices
Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with … Read more