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Jon Reed has been building enterprise communities since 1995. These days, Jon is a roving blogger/analyst. He also advises vendors and startups on reaching today's informed enterprise buyer, now that the sales funnel is discredited (see his new d-book, Reaching the B2B Informed Buyer - The Case for a Different Framework). He is a diginomica co-founder, Enterprise Irregular, and a purveyor of multi-media content. Jon is quickly earning a reputation for outspoken views - and research - on the pros and cons of generative AI in the enterprise.

Jon is an advocate for media over marketing; he sees diginomica as a chance to disrupt tech media, with the BS-weary enterprise reader in mind. Jon's signature weekly column, Enterprise Hits and Misses, is a punchy enterprise review for readers who enjoy puncturing hype balloons.

Jon's core areas include the problem of CX, the pursuit of AI/analytics ROI, work futures/skills development, and the realities of transformation efforts. Lately, he's been documenting the art - and perils - of hybrid event design.

Articles by Jon Reed

Enterprise hits and misses - AI gets agentic, open source AI is a conundrum, and CIOs put their business acumen to the test This article is sponsored by:

This week - agentic AI is the buzzword du jour, but what's real and what's white board? CIOs are forging new ways to serve the business, but back end systems still matter. Open source AI needs definition, and your whiffs include Zoom-based car rentals.

Jazz musician playing the saxophone in the studio with joyful improvising. Close-up retro portrait © Master1305 - Shutterstock

Can you get a decent enterprise news briefing from Alexa? Yes - here's how This article is sponsored by:

You can still get a pretty good daily enterprise briefing from your Alexa devices (and phones) - customized to your interests. Now, diginomica has its own general skill, and Flash Briefing skill as well. It does take a bit of effort to organize your news and skills, but if you spend time on Alexa, it's worth it.

Diversity in AI leads to better AI - why Sage is doubling down on Atlanta, and community-based partnerships This article is sponsored by:

When it comes to diversity in AI, it's hard to move past lip service. But at the Sage analyst event in Atlanta, I was in for a surprise. Sage's partnerships with Morehouse College and The BOSS Network took center stage - and changed our AI discussion.

Enterprise hits and misses - cybersecurity is out; cyber resilience is in. Gen AI is being overestimated, and trust matters in a deep fake world This article is sponsored by:

This week - cybersecurity needs a different framework - time for cyber resilience. Is generative AI being overestimated? A robotics expert explains why. And: why trust is the core issue across enterprise and consumer orgs. Your whiffs include the ironies of celebrity keynotes gone awry.

Can ERP deliver more customer value? Acumatica CEO John Case on why industry-based ERP matters This article is sponsored by:

Can modern ERP have a different kind of customer impact? During my catch up with Acumatica CEO John Case, we spoke about where cloud ERP is making inroads - including manufacturing. I also wanted to discuss a surprising new Acumatica board member - Zach Nelson.

Enterprise hits and misses - gen AI spending meets ROI pressure, AI readiness is a thing, and AR/VR has a vision problem This article is sponsored by:

This week - gen AI gets the ROI scrutiny, but Accenture notches $2 billion in gen AI sales. Is AI readiness an economic force unto itself? AR/VR gets an upgrade, and I pay tribute to Neil Raden and his outspoken take on AI ethics.

If we don't get real about AI ethics, that's on us - a tribute to Neil Raden This article is sponsored by:

Neil Raden is gone - but his ideas are not. For me, remembering Neil Raden starts with his unflinching take on AI ethics.

The construction industry has a talent problem - can modern software change that? Sage's Dustin Stephens weighs in This article is sponsored by:

Construction and real estate is not an industry for the risk-averse; skilled labor shortages add to the risk factors. But a different type of construction software has emerged. Modernization isn't easy - but are the payoffs real? Here's my discussion with Sage's Dustin Stephens.

Workers on construction site using mobile device © Cineberg - shutterstock

Enterprise hits and misses - marketers grapple with generative AI, security is an identity problem, and OpenAI has an up and down week This article is sponsored by:

Marketers are bullish on generative AI, but is content "creation" the best use case? Security is an identity problem, with hackers exploiting trusted credentials. OpenAI notches a win via Apple (and Siri), but a new open letter keeps ethics on the front burner (for now). Your whiffs include a PR pretzel-twisting competition.

SAP Sapphire 2024 - amidst RISE and Copilots, the S/4HANA public cloud almost stole the show This article is sponsored by:

SAP Sapphire brought the expected Business AI and RISE fanfare. But something happened I wasn't expecting: S/4HANA Cloud Public Edition customers made their case, and did so loudly. Here's the rundown - but would I take back my opening question to SAP?

Enterprise hits and misses - is Return to Office a leadership crisis? Cyber threat talk heats up as event season rolls on This article is sponsored by:

This week - is Return to Office part of a broader leadership crisis, or is it a passive-aggressive layoff tactic? Cybersecurity threats sharpen the security discussion, but as our event roundups show, AI is still the hype magnet. Plus: your weekly whiffs.

Financial pitfall, mistake or failure, risk management, businessman looking into deep hole of banking percentage sign pit © eamesBot - Shutterstock

SAP Sapphire 2024 - why does SAP plan to acquire WalkMe? An early unvarnished take This article is sponsored by:

SAP had a few rabbits up its sleeve at Sapphire 2024. In particular, the surprise announcement of an agreement to acquire WalkMe shook things up. On the ground in Orlando, I had the chance to ask SAP leadership my burning questions - here's a first take.

What does modern finance look like? Planful customers share financial planning field lessons This article is sponsored by:

Is modern finance a real thing - or a marketing creation? The best way to find out is directly from enterprise projects. Here are four views from Planful customers, via my interviews at Planful Perform.

Andrea Sorenson, Director of Finance at YMCA of the Greater Twin Cities