Fabian Fehr

Happy Birthday adidas /// DANKE for 26+ out of 75   26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand.   #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less

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“Building a Diverse Future for Sports” was the motto of yesterday's Hamburg Sports Summit. Perfectly executed! Intersectionality and a wealth of thought leadership from across the globe were present at the iconic Elbphilharmonie building. Some points which resonated: 💡 Speaking on agency and impacting change at the highest level, Professor Laura McAllister CBE, FLSW, FRSA, UEFA Executive Committee: Agency is what you do when you are at the table of power and how you influence change. Within the positions of power, the industry is in a huge deficit of diversity across gender, race, and cognitive thinking. 💡 Dr. Anne-Katrin Huebel on the business case for women’s football: Our internal metrics of success show we are over-indexing (speaking about Google Pixel x Frauen Bundesliga and national team partnership). This demonstrates how an investment in women’s football is guaranteed to be good business. 💡 Thomas Hitzlsperger on representation in decision-making positions: The industry, led by white men, needs to self-reflect and ask how they can invite and include marginalised groups in rooms of power. There are only business benefits and uplift on the other side of that decision. Be reflective. 💡 Elsa Arapi and Glen Killane on free-to-air women’s sports trends: Football and cycling show the most visible growth on EBU/Eurovision Sports, with the biggest growth potential across the board in women’s sports. Opportunity for broadcasters include capitalising on the connecting points of the big events to build sustained engagement for fans and the sporting product (league cups, etc.). Thanks to 🔵🟡 Julia Olbrisch for the invitation and congratulations to the whole team at FUSSBALL KANN MEHR gGmbH for platforming forward-thinking as a good case for business and society. I look forward to seeing the level set at the next event. #sports #Diversity #FussballKannMehr #Goodforbusiness #Womensports #strongertogether #hhsportssummit24

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#Coaches - how do your athletes and players manage "commitment moments?" What is a commitment moment? It's when the athlete's commitment to #training and effort is tested by a moment and an opportunity where an easier path is a possible choice. Example - 5 am - alarm goes - it's time to go to training . Is the level of the #commitment of the athlete GREATER THAN the resistance of the moment, e.g. nice and warm in bed, too early to get up etc. Example - 4 pm - time to go to football practice but there's a new game on XBOX that the player's social group are all playing and enjoying. Is the player's commitment GREATER THAN the resistance of the moment, e.g. playing with friends, hanging out at home online. A committed #athlete - when given the CHOICE of doing things the Easy Way or the Hard Way (i.e. the right way) will CHOOSE the Hard Way!! My question to you - can you #coach commitment? #waynegoldsmith #wgcoaching #coaching #commitment #easywayhardway #sportscoaching #sport @waynegoldsmith

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"Football needs to adapt its product-market fit to meet the expectations of younger generations who prefer 90 seconds of content over 90 minutes." I'm incredibly grateful to have had the opportunity to sit down with Roger Mitchell, a true expert in the sports industry, for the latest episode of the World Football Summit podcast. We had an amazing conversation about what the future of football could look like. Some takeaways from it include: 1. The ongoing debate of “legacy vs entertainment”: What is it that we want the future of the football industry to rely most on? There is no right or wrong answer, it is a matter of mindset… 2. Monetizing Digital Content and Direct-to-Consumer Models: Content could become a new key pillar of the sports business model. This implies taking risks that football properties are not used to taking, embracing new skills within the organization, and even considering reducing dependency on broadcasting rights. 3. Financial Sustainability: The future of football depends on being able to control costs. Years of revenue growth have been wasted because financial sustainability has not been a priority… 4. The “90 minutes vs 90 seconds”: Creating shorter, more engaging content formats to capture the attention of younger generations is a must. The key is to find “product-market” fit for the future generations of fans, not the current ones. 5. Football is an asset class with higher risk due to relegation, the difficulty of controlling wages and costs, as well as the current governance models. This one is a “can’t miss!" And make sure you buy Roger's book: "Sport's Perfect Storm" and follow him on the AYNE - are you not entertained? podcast! Available now wherever you get your podcast! #Football #SportsIndustry #Innovation #Sustainability #MediaRights #WFS #WorldFootballSummit #FutureOfFootball

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Excellent to see how Hudl is supporting teams with Hudl Insight. A powerful tool that can combine multiple data sources together to maximise efficiency of work flows in human performance, team performance, and scouting & recrutiment. #sportsanalysis #data #football #scouting #performanceanalysis #sportscience

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How (un)profitable are German soccer clubs?⚽️🇩🇪 The DFL has released the income statements of all 36 Bundesliga teams for the 22/23 season. Below are the numbers for the teams that played in the 1st division. Key facts: - 16 profitable - 16 lost money - 2 teams broke even (Leverkusen and Wolfsburg) Highest revenues: - Bayern: 812 mio € - Dortmund: 498 mio € - Leipzig: 396 mio € The average profit margin for Bayern is about 4%, comparable to the aerospace and defense industry (5%). The average profit margin across all public markets is 8.5%. If you want to know why Union Berlin and Freiburg have higher profits than Dortmund and Leipzig despite having significantly lower revenues, listen to this week's episode of our Weekly Sports Business Briefing. Follow me (Mark A. H.) for more content on sports business, athlete stories + my entrepreneurial take. Behind the Athletes Podcast Moritz Gessl Pia von Nell

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🚨 New Scratch! 🚨 HYROX has set a new standard for fitness racing, combining running with functional exercises in a format that appeals to both casual participants and elite athletes. Their events now attract up to 16,000 participants in 50+ cities around the world. I had the pleasure of sitting down with Moritz Fuerste , co-founder of Hyrox and Olympic gold medalist, to break down the "Community-Driven Growth Playbook" he's used to build this global fitness phenomenon. We discussed: ✅ 1 - Market Gaps: How they spotted an opportunity in the fitness industry for a measurable, repeatable sport that didn’t exist before ✅ 2 - Organic Growth: Leveraging community building and partnerships with local gyms instead of paid advertising ✅ 3 - Event-Centric Marketing: Using live events to demonstrate the product and create buzz ✅ 4 - Balancing Mass Appeal and Elite Competition: Crafting messaging that resonates with both casual participants and professional athletes Full episode via the links below👇. Thanks for coming on the show, Moritz! 🎧 Listen on Spotify: https://lnkd.in/dj35cxDp 🎧 Listen on Apple Podcasts: https://lnkd.in/drU3tsy9 📺 Watch on YouTube: https://lnkd.in/dtHhisaN #hyrox #marketing #podcast #cmo #sports

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🎯Shaping the Future of Sports at Spielmacher Conference 2024! We've outlined the content framework for the upcoming Spielmacher Conference in Cologne on October 17th. Our focus will be on three key pillars: 🤖 Digitalization & Technology 📣 Marketing & Sponsoring 📱 Content & Media Moreover, #sustainability and #diversity will play a pivotal role throughout our discussions and sessions. Stay tuned to our socials in the coming weeks for detailed updates on the program, content and speakers. Interested in contributing? Reach out to us and take part in creating an unforgettable conference experience! #SpielmacherConference #Digitalization #Technology #Marketing #Sponsoring #Content #Media #Sustainability #Diversity #SportsIndustry

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Education & financial literacy will always be the cornerstone for any successful athlete investor. At sequel, it’s at the core of everything we do. For many athletes, our careers start at a young age, often with little exposure to the financial complexities that come with sudden wealth. A lack of awareness and understanding is crucially where a lot of players can come unstuck. Bad advice, mismanagement and exploitation is rife within sport and players cannot afford not knowing what their advisors are actually advising them or putting them into. Our deep rooted “why” is centred around helping shift this long standing narrative and encouraging a transformative movement where sports professionals are now not only excelling on the field but also making significant strides in the business world. “Athlete’s shouldn’t be making these types of investment decisions…” - is something in our early days I used to get told a lot. I respectfully disagree. The neglect of many to actually take time to educate them properly, is precisely the reason this issue exists. Of course they need to be surrounded by the best team of people to guide, give them access and execute. But they have to be fundamentally equipped to understand the underlying principles of what they’re doing and why. The more they’re empowered to do so, the better. Over the past year, we’ve internally ideated, scripted, filmed and edited 195 pieces of content. From investing 101, to athlete investor stories, athlete market reporting, to interviews with some truly exceptional founders and investors. It’s been a massive learning curve on our part for sure. We’ve spent a lot of time and resource iterating and improving to get to this point now. Finding out what works and resonates best in order to be both informative and inspiring for our athletes. Here’s a sneak peek.

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At MOVES we believe that sport performance training should always start by creating movement quality before going to explosive, speed, endurance, ... Training. For us movement quality is based on 4 pillars. 3D mobility, 3D stability, 3D strength and coordination. These 4 pillars all influence each other and need to be good to have great quality movement. 🔥 If you want to learn more about our sport performance model, or you want to try it yourself? Send a DM 📲 #MOVES #movesmarter #movebetter #sportperformance #functionaltraining #3dmovement #personaltrainer #grayinstitute #aalter #movement #movementquality

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It is not easy to summarise in a few minutes the depth and variety of topics covered by Mark Cavendish in his masterclass on SPORT XYZ. We have tried with a ‘touch&feel’ sample for his main parts: exclusive interviews, indoor workouts, outdoor training, tips for training like a pro. We talk a lot about ‘valuable content’, but opening the doors of a champion and passing on the knowledge, the skills, what he has learnt in a career is perhaps more than just content. 

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Explore how the Swiss Football League's new unified social evaluation methods are leading the standard in sports leagues worldwide 🌍. Get the insights from our case study here: 👉 https://bit.ly/4aOd4AN #PartnershipManagement #Analytics #SportsBiz

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Red Bull first got into football club ownership in 2005 with the acquisition of Austrian side RB Salzburg. Since then, they have invested in numerous sports and grown a multi-club football model which includes New York Red Bulls in the US, RB Bragantino in Brazil, and RB Leipzig from Germany. The Red Bull approach initially followed a stringent criteria and took a spin on traditional sponsorship in football, only acquiring clubs with potential for a re-brand and shared ethos. However, since the passing of its original founder in 2022, the group’s strategy shifted as the product of an overhauled management - and you could also say - today’s leveraged opportunities in sport This has led to Red Bull’s most recent deal for a minority stake in Leeds United with the club’s brand and current setup being recognised by the group as having ‘global potential’. Championship clubs offer investors accessible entry points into the Premier League with a minimum £140m gained on promotion, or £300m if relegation is avoided in the first season - not adjusted for any appreciation over coming seasons. If played right, it seems that English football may be the one that gives you wiings… 🪽

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Key Takeaways from our event: "More visibility for women in football on the road to UEFA Women's EURO 2025!" ⚽ We’ve come a long way since the 1950s, when it was forbidden for women and girls to play football in clubs in Switzerland. Over the following 40 years, the sport has undergone significant changes regarding gender inclusivity. By the 1990s, the first international professional women's teams were competing at world championships. Since then, the growth has continued, highlighted by the audience for women's football doubling between 2017 and 2022, with another boom expected. A big part of this growth has been due to media coverage. As we always say: media shapes reality. But it is not just on the media! Everyone — especially each and every fan — needs to promote women's football and its visibility to make a real change. 💪 So if you’d like to be a #fan of the UEFA Women's EURO 2025, you can already register for tickets! 🎫 Emanuel Gisi, Sandra Plaza, Doris Keller, Fabienne Humm, Lara Dickenmann, Corine Turrini Flury, Lea Eberle, Elsa Reichling, Blick, FCZ snc, GCZ, Kanton Zürich Sportamt, Ringier, Ringier Medien Schweiz #WEURO25 #WomenInFootball #VisibilityMatters #EqualVoice

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Last summer 2023, I had the opportunity to write various articles for supertrends.com as a fitness/wellness expert, including the following article. It almost seems like this might be achieved even sooner as Technogym has with Technogym Checkup already a tool with goes in that direction ... 2025 - AI-powered virtual assistants provide personalized workouts in traditional gyms "Virtual assistants in gyms will leverage AI technology and machine learning algorithms to understand user preferences and adapt to individual needs. By analyzing user data, including fitness goals, workout history, and personal preferences, these assistands will be able to provid tailored recommendations and guidance. Wether it's suggesting a specific exercise routine, providing modifications for different fitness levels, or offering alternative workout options, the virtual assistants will cater to each individual's unique requirements. Additionally, virtual assistants will serve as a valuable source of information and support for gym-goers. Users can ask questions about proper nutrition, exercise techniques, or even general fitness advice. The assistants will provide accurate and reliable responses based on comprehensive knowledge databases and ongoing learning capabilities" (source: https://lnkd.in/e9na7WYE). Supertrends.com stands out for its unique combination of artificial intelligence (AI) and expert insights to help clients navigate and understand future trends and technologies. The platform leverages big data analytics, crowdsourcing, text-mining, advanced data visualization, and digital gamification to track and interpret innovations and technology-driven market trends. This comprehensive approach enables users to embed innovation at the core of their organization and make informed decisions based on curated insights and tailored content​. #ai#digital##ai-assisted-work#ai-as-a-service#sports#fitness#ai-powered

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#Nike recently scored a major goal against its biggest competitor, Adidas, by becoming the sponsor of the German men’s national soccer team. The new deal is momentous as Adidas has been the official sponsor and kit provider for the German men’s national soccer team for 77 years! Why do massive brands like Nike pay big bucks to leverage the fan base of professional sports teams?  Because sponsorship works. For brands, these partnerships go way beyond logo placement. They align with their target audience's values, enhance brand image, and increase visibility and credibility. The interesting thing is you can take this approach and apply it to your own sponsor relationships.  Your sponsors value your audience, you just need to give them a way to engage with them not only through organic posts, mentions and the like.. But also through co-branded social media ads. Read all about the Nike take over here ⚽️ https://lnkd.in/g7-enjX3 Want to know more? Reach out to Travis Field or Prabhu Manoharan - they can take you through exactly how you can enrich your existing sponsorship packages and ultimately earn more 💰 #Sponsorships #CoBranding 

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