Amrish Vasdev’s Post

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I help build, create and pinpoint assets at the intersection of sport, lifestyle & technology | Advisor | Sport Business

Red Bull first got into football club ownership in 2005 with the acquisition of Austrian side RB Salzburg. Since then, they have invested in numerous sports and grown a multi-club football model which includes New York Red Bulls in the US, RB Bragantino in Brazil, and RB Leipzig from Germany. The Red Bull approach initially followed a stringent criteria and took a spin on traditional sponsorship in football, only acquiring clubs with potential for a re-brand and shared ethos. However, since the passing of its original founder in 2022, the group’s strategy shifted as the product of an overhauled management - and you could also say - today’s leveraged opportunities in sport This has led to Red Bull’s most recent deal for a minority stake in Leeds United with the club’s brand and current setup being recognised by the group as having ‘global potential’. Championship clubs offer investors accessible entry points into the Premier League with a minimum £140m gained on promotion, or £300m if relegation is avoided in the first season - not adjusted for any appreciation over coming seasons. If played right, it seems that English football may be the one that gives you wiings… 🪽

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