Did you know there are specific marketing rules when it comes to The Olympics? 👀 Here’s an intro to Rule 40 - and don’t worry, there are still creative ways to make the most of this timely trend! Stay tuned for travel marketing content ideas in our next video... (also yes, that's a childhood soccer consolation medal 😅) #olympics #olympics2024 #parisolympics #marketingtips #marketingadvice #marketingindustry #advertisingtips #travelmarketing
CrowdRiff
Marketing Services
Toronto, Ontario 10,228 followers
Your destination has it all. Showcase it.
About us
CrowdRiff is an all-in-one visual marketing platform that empowers destination marketers to source, share, and scale original content that connects with today’s travelers. With tools for original short-form video, user-generated content discovery, digital asset management, and more, CrowdRiff is how busy DMOs showcase their destinations to stand out across channels.
- Website
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http://crowdriff.com
External link for CrowdRiff
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2011
Products
CrowdRiff Visual Marketing Platform
User-Generated Content (UGC) Platforms
The CrowdRiff Visual Marketing Platform empowers DMOs worldwide to market their destinations at scale. The CrowdRiff solution makes it easy to source, manage and amplify user-generated content (UGC) that resonates with your travel audience. Take advantage of solutions that will save you time and resources, all while boosting your marketing program’s success: UGC Discovery: easily source and acquire rights to high quality UGC to amplify your website, social channels and ad campaigns. Digital Asset Manager (DAM): our AI-powered solution takes the work out of finding the best visual content for your brand, while keeping you and your assets organized. Media Hub: curate the best UGC and professional photos of your brand and share them easily with media partners. UGC Collector: from running photo contests to sourcing high-resolution images from partners, use Collector to easily gather UGC with the details and permissions you need to launch successful campaigns.
Locations
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Primary
225 King St W
1200
Toronto, Ontario M5V 3M2, CA
Employees at CrowdRiff
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Cara Sanna
VP Sales | VP Customer Success | 15+ years experience growing revenue, leading teams, increasing customer engagement
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Kevin Lau
Chief of Staff at CrowdRiff
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Vinita Persaud
Growth + Product Marketing | SaaS | FinTech |
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Vanessa Snider
Senior Customer Success Manager at CrowdRiff
Updates
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Is somebody gonna match my freak? (Wearing only Canadian tuxedos at SEE2024) 👖 As good as your favorite trending track, but sticking around for much longer... the #SEE2024 agenda IS OUT! Pack your bags and meet us in downtown Visit Austin. From the rooftop of the Fairmont, to the streets of Rainey, we’ve built an agenda that will inspire, connect, and motivate! Here's just a highlight reel of what you'll find 🤳 - All things next-gen nomads with Karan Dang - Detailed Destination Makers' Labs with DMO experts - A look ahead with sponsors TikTok and Google SEE the whole agenda here: https://lnkd.in/ezZqK5bc #travelconference #marketingconference #travelmarketing #destinationmarketing #travelandtourism #travelindustry #tourismindustry
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According to Sprout Social, the reach rate for Instagram Stories is on the rise - wondering how to optimize? 👀 Here are some ideas with great examples from Destination British Columbia, Galena Country Tourism, and Visit Savannah! Get more in our eBook here: https://lnkd.in/eGFDcmDw #instagramstories #instagramtips #instagramstrategy #socialmediastrategy #socialmediamarketing #travelmarketing #destinationmarketing
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Camera roll snaps from our Visit Austin site visit to prep for our #SEE2024 travel conference! Just you wait and SEE what we're cookin' up for y'all this October… 🤠 In the meantime, grab your tickets here: https://crowdriff.com/see/ #travelconference #marketingconference #travel #travelmarketing #destinationmarketing #visitaustin #austintexas #austin
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Who's joining us at TBEX North America in San Juan? 🙋🏻♀️ Our VP Marketing Kashem Miah will be sharing travel marketing insights and strategies for fostering long-term creator partnerships - because after all, *90%* of DMOs we surveyed said influencer/creator marketing will still be big in 2024 👀 See you there: https://lnkd.in/e_thFVAW #TBEX #TravelMarketing #InfluencerMarketing #ContentCreators #DestinationManagement #DestinationMarketing #MarketingStrategy
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July is #DisabilityPrideMonth - we're shouting out these great examples of travel and tourism organizations supporting accessible travel experiences ✨ Featuring Travel Alberta, Visit Navarra, Visit Mesa, and Japan Tourism Agency! Share any of your own favorite accessible resources and initiatives in the comments 👇 #DestinationManagement #DisabilityAwareness #AccessibleTravel #Accessibility #AccessibilityMatters #TravelAndTourism #TravelIndustry #TourismIndustry
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Well howdy, CrowdRiff customers - check in with your Customer Success Manager for a secret discount code to our #SEE2024 travel conference this October in Visit Austin 🤫 Giddy up now, before we run out! This message is brought to you by this AI yeehaw armadillo that we wish we could adopt 🤠 Learn more about SEE here: https://lnkd.in/e_UyXMkH
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Travel marketers, here are 3 ways to elevate your marketing strategy: ♻️ Create once, promote endlessly An underrated travel marketing strategy is to do less with more! Repurpose your content across multiple platforms for maximum reach, and to extend its shelf-life beyond just one post. 🤳 Invest in short-form video Consumers find user-generated content 2.5x more authentic than branded content - vertical short-form video is a must-have for sharing your destination's real stories, by real people. 🌱 Celebrate sustainability With the rising demand for "greener" vacations, create environmentally-focused marketing campaigns, promoting sustainable activities or slow travel itineraries that encourage more authentic connections with a destination. Get more strategies with great examples by DMOs on our blog here: https://lnkd.in/efnsj-E7 #travelmarketing #destinationmarketing #marketingstrategy #marketingideas #contentstrategy
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The return of a fan favorite... 🤩 We didn’t get enough time with Zane Buchanan on stage at last year’s SEE travel conference, so we just had to welcome him back! As a keynote speaker for #SEE2024 this October in Visit Austin, Zane will be sharing his work navigating traditional storytelling through modern media. Get to know him below 👇 A Métis writer, producer, and digital storyteller, Zane has transitioned from freelance journalism to travel media and now serves as a key figure at the Indigenous Tourism Association of Canada (ITAC). His work includes leading the creative direction for The Original Original program and contributing to Canadian Geographic. Zane’s leadership and contributions to Indigenous tourism, ethical travel, and digital storytelling make him an influential voice in the industry. You don’t wanna miss out on this one 👀 Book your tickets and discounted hotel and flights here: www.SEE.travel #keynotespeaker #travelconference #marketingconference #travelmarketing #destinationmarketing #indigenoustourism #ethicaltravel #digitalstorytelling
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⏱️ You only have *3 seconds* to hook your video viewers - travel marketers and content creators, save these opening hook ideas to use in your next script or video title: - Many of our visitors don’t know that... [fact/secret/story] - X places in [location] that feel like another country - This one is for... [specific visitor + problem/want] - X date night spots - When was the last time you...? - Hear me out… [hot take] #videomarketing #videotips #contentcreationtips #shortformvideo #videoediting #travelmarketing #travelcontent