Travel Alberta

Work. Wonders. As the Government of Alberta’s destination management organization, we work to promote Alberta’s many wonders and position the province as a desirable place to travel, live, work, play, invest and learn. With the objective to develop efficiencies and drive our competitive “Team Alberta” advantage, this position sets the strategic direction and structure of partnerships and leads a coordinated approach across the business for partners. https://lnkd.in/gXr78rUK

Work. Wonders. As the Government of Alberta’s destination management organization, we work to promote Alberta’s many wonders and position the province as a desirable place to travel, live, work, play, invest and learn. Our People and Culture Team helps us achieve these goals while fostering a collaborative environment and strong professional community. As a key contributor to our team, you'll play a pivotal role in driving the growth of Alberta’s visitor economy in a space that prioritizes productivity, efficiency, connectivity and continual learning. Your dedication will shape an environment where curiosity is encouraged, allowing every team member to flourish, do meaningful work and reach their full potential. https://lnkd.in/gKRDU_mE

🚨 Attention ATIS users 🚨 Beginning August 1, 2024, our ATIS platform will undergo a content freeze as we migrate current listings to the new platform, which will launch this fall. To ensure updates are not missed in the migration, please make any new listings or updates to current listings by July 31, 2024. For more information about this platform upgrade, visit the link below!

Multiple wildfires are ongoing in Jasper National Park. An evacuation order has been issued for the park and the Town of Jasper. Refer to Parks Canada, the Municipality of Jasper and Alberta 511 for the latest information: - Parks Canada Wildfire Website: https://lnkd.in/g_fUXA7y - Parks Canada Facebook page: https://lnkd.in/g5fTQNzG - Municipality of Jasper Facebook page: https://lnkd.in/gK3UaZQb - Alberta 511: https://lnkd.in/g6Pf-4Q Our thoughts are with the impacted Jasper community and visitors. Thank you to the first responders who are working tirelessly to evacuate everyone safely.

Destinations design and implement brands for various reasons, but they ultimately play a crucial role in aligning organizations and the people who live and work in these destinations. Our CEO, David F. Goldstein, discussed the Seven Deadly Sins of Destination Branding in a recent article featured in Strategy Online. After studying provincial, national and international destination brands, David notes that some of these branding propositions are smart, catchy, and sometimes kitschy. But more often than not, they miss the mark. Learn how to make your brand stand out for the right reasons in this lighthearted piece!

Calling all Alberta tourism businesses! The Destination Effect, a project by Destinations International, is looking for impactful tourism stories from across the globe that highlight how tourism is positively impacting communities. The Destination Effect showcases how destination organizations serve as bridges, connecting people to places and allowing them to explore, celebrate, and appreciate each community's uniqueness. Destinations not only attract visitors but also cultivate an environment in which a community thrives as an ideal place to visit, live, work, play, and invest. Think you have a story to share? Submit it below! Tourism Canmore Kananaskis Banff & Lake Louise Tourism Tourism Calgary Explore Edmonton Corporation Tourism Jasper Tourism Medicine Hat Tourism Lethbridge Tourism Red Deer Fort McMurray Wood Buffalo Economic Development & Tourism Grande Prairie Regional Tourism Association Travel Drumheller

KDays are back and better than ever! Edmonton is known as Festival City for a reason; with over 50 festivals hosted annually in the city, there is never a shortage of fun to be had. As a summer staple in Edmonton for over 100 years, KDays has provided the backdrop of family fun, epic adventures, and unforgettable experiences for generations. This iconic Edmonton event has something for everyone, from shopping to games and unique food, and brings an annual economic impact of $18.4M to the city.  See you on the midway #KDays Explore Edmonton Corporation

This week, our CEO, David F. Goldstein, was invited to speak at Destinations International's Annual Convention to share our ground-breaking approach to destination development, our seminal partnership with Indigenous Tourism Alberta, and how we collaborate across our sector to drive long-term economic growth and community shared value.    Our forward-thinking and community-led approach to destination management, Marketing, Access and Place and our partnership with ITA ensure that every aspect of a destination is considered and supported, leading to long-term social, economic and cultural benefits.

Farmers' markets are the epitome of summer throughout our province! They bring together local producers and artisans, and people from near and far to experience unique products, fresh food, and live entertainment. With the summer market tour now in full swing, there are endless markets for locals and visitors to explore! Check out a list of Alberta's biggest farmers' markets from Lethbridge Herald https://lnkd.in/gPu3cSG6

For more than two decades, Wolverine has captured the hearts of audiences, and his roots trace back to Cold Lake, Alberta. This connection provides a unique opportunity for Alberta’s tourism industry to spotlight the region’s influence on such an iconic character. Promoting pop culture ties can draw attention to Alberta’s stunning landscapes, seen in films like The Revenant and Brokeback Mountain, and its vibrant cities, such as Calgary, which hosted the beloved Cool Runnings, and Canmore, which was featured in The Last of Us. Leveraging pop culture moments that incorporate Alberta isn’t just about drawing fans to our incredible province; it’s about weaving the fabric of our province into the stories people love. https://lnkd.in/eV7EZQv4?