SCEN6058 – Stakeholder and Community Management .docx

SCEN6058 – Stakeholder and Community Management
Spring 2018 Coursework Brief
SCEN5068
Stakeholder and Community Engagement
Spring 2018
Coursework Brief
Handout:
Deadline for Submission:
Submit this coursework through the Student Portal with a Turn-
it-in Report
Word Limit: 4000
Learning outcomes assessed:
1. Identify and critically evaluate key stakeholders for a given
situation by the use a range of techniques.
2. Utilise issues identified in Stakeholder analysis to develop
and prioritise stakeholders and predict behaviour
3. Select and identify appropriate communication strategies and
assessment approaches to form and maintain stakeholder and
community engagement
This coursework is worth 100% of the total marks for this modu
le.

5 | Page
are specifically acknowledged by reference to the author, work
and page.
this assignment (with or without trivial changes) are in
quotation marks, and
Make sure all sentences or passages quoted from other people’s
work in
•
by or with the assistance of any other person.
assignment briefing paper and ensure it has not been written or
composed
Complete this work alone except where required or allowed by
this
•
about academic misconduct. You must:
You are responsible for ensuring you understand the policy and
regulations
Academic Misconduct
descriptors.
Carefully read the module handbook, the marking criteria and
the grade
•
Please read carefully
Coursework Instructions

Blank
Stakeholder involvement in business management has taken a
dramatic turn in recent years in that its influence on managing
business activities and project cannot be overlooked. Any
individual or groups who have an interest in the organization’s

activities is considered to be a stakeholder. A stakeholder is
typically concerned with an organization delivering intended
results and meeting its financial objectives. In general,
stakeholders are classified as internal, external or connected
depending on position relative to the organization. It is
extremely important to identify and balance the demands of
these stakeholder groups and to act responsibly to all of them in
order to maintain and achieve an effective relationship with the
business’s success and community satisfaction.
Deliverables:
You are required to produce a 4,000-word report detailing:
· Identify and critically evaluate the functions and importance
of the various stakeholder groups.
· Critically analyse the strategies needed to predict individual
stakeholder’s behaviour and develop an effective community
engagement plan.
· Critically evaluate appropriate communication strategies that
will maximise the purpose of both external and internal
stakeholder.
· Critically examine the relevant social network platforms that
could be engaged with to provide leverage to a successful
project implementation.
· Evaluate stakeholder management theories and explain how
they can help predict stakeholder behaviour

Structure of report
Executive Summary
This provides a quick overview or synopsis of the report,
summarising the essential parts. It outlines the following
information:
· the purpose of the report
· the methods used to conduct the research
· the result of the research
· the conclusions drawn from the research
· Recommendations for future actions.
Contents page
List of numbered sections in report and their page numbers
Introduction
This should introduce the topic or problem and any key
information required to ‘set the scene’ for your reader,
including explaining the scope of the report.
Literature review
You should aim to review a variety of sources on the topics of
who a stakeholder(s) is/are and explanations of how to identify

them as well as why they are important to a project that is being
carried out. What has been written on the subject? How do
sources compare? How are the concepts defined and explained?
Sources include material available in the library and online,
such as books, journals, websites, archives, newspapers and
other written and non-written sources, including previous
reports etc. This should include definition and explanation of
the key concepts of the stakeholder theory.
Critical Analysis, evaluation and examination
Attempt to make a connection to the concept of 'stakeholder'
and Community engagement. Look in depth at each part using
supporting arguments and evidence for and against as well as
how these interrelate to one another.
Give your verdict as to what extent a statement or findings
within a piece of research are true, or to what extent you agree
with them. Provide evidence taken from a wide range of sources
which both agree with and contradict an argument. Come to a
final conclusion, basing your decision on what you judge to be
the most important factors and justify how you have made your
choice.
Ensure all the deliverables are treated in your literature review
with relevant headings.
Be as detailed as possible (provide references, evidence and
research).
Conclusion
This section sums up the implications of the findings,
identifying the main issues brought to light by your research
and how these relate to the original coursework brief.
Bibliography
List of reference material consulted during research for report.

Appendices
Any information used to complete this report but was not
presented in the report.
End of Assignment Brief

Marking Criteria
100
Total
25%
Problem-solving and professional skills.
Harvard Referencing, academic honesty;
·
·
Presentation,
Report writing and written communication skills, and
·
Graduate Skills
40%
and a demonstration good quality supporting evidence.
Good organization and communication of ideas on the subject
·
·
·
·
·
Intellectual & Cognitive Skills
35%
·
·
·
·
Knowledge & Understanding
Maximum
marks for
each section
Explanatory comments on the assessment criteria
Assessment Criteria

Identification and evaluation of various stakeholder groups and
their
specific roles in an organisation setting
Display the understanding of what communication
strategies to use to be able identify and balance the
demands of these stakeholder groups
Identification and analysis of the process of determining
stakeholder
Interest and mission in an organisation
Discuss the significant role social networks play a for
organisations to fully engage stakeholders throughout a
project’s
life cycle

Critical analysis of the how individual groups of stakeholders
are managed to meet their intended results and meeting its
financial objectives.
Analysis of the research materials and a demonstration of
in-depth knowledge of the subject matter
Analysis of the capabilities required for achieving a successful
relationship between organisational goals and its stakeholder
mission

GSM LONDON GENERIC ASSESSMENT MARKING
CRITERIA LEVEL 6
Level 6 is characterised by an expectation of students’
increasing autonomy in relation to their study and
developing skill sets. Students are expected to demonstrate
problem solving skills, both theoretical and
practical. This is supported by an understanding of appropriate
theory; creativity of expression and
thought based in individual judgement; and the ability to seek
out, invoke, analyse and evaluate
competing theories or methods of working in a critically
constructive and open manner.
Output is articulate, coherent and skilled in the appropriate
medium, with some students producing
original or innovative work in their specialism.
These criteria are designed to be a reference point for
assessment criteria in all subjects. Where the
generic criteria are deemed to be sufficient, they can be used
directly for assessing students' learning.
KNOWLEDGE &
UNDERSTANDING
INTELLECTUAL &
COGNITIVE SKILLS
Graduate Skills:
transferable,
employability, practical
and academic skills
Factual and conceptual
knowledge and understanding;
use of class materials;
independent reading
Critical thinking;
conceptualisation;

creativity; synthesis,
analysis and
evaluation;
application; problem
solving and
research/investigation
Written, oral and
presentation skills;
interpersonal, group and
teamwork skills;
leadership skills;
numeracy; digital skills;
practical, professional
and academic skills
(including
referencing/presentation
MARKING
BAND
CLASSIFICATION
WEIGHTED AT 35%
WEIGHTED AT 40%
WEIGHTED AT 25%
86 - 100%
FIRST (1ST)
Includes all required factual content,
accurately and succinctly
summarised.
Well developed,
persuasive, highly
relevant, reasoned
introduction and
conclusions,
demonstrating
originality.
Within word count or
presentation time.

Includes relevant factual content
only.
Clearly and logically
structured material,
showing excellent
understanding of the
discipline.
Accurate spelling,
grammar, punctuation,
paragraphing.
Systematic, accurate identification of
relevant concepts, theories and/or
principles.
Information or data
selected from a broad
range of highly relevant,
current primary and
secondary sources, and
categorised, analysed or
evaluated using
relevant, self-determined
methods or techniques.
Eloquent, professional
writing style, appropriate
to the assignment OR
professional, engaging,
confident, audible and well
paced presentation.
Sophisticated use of
technical vocabulary,
where appropriate.
Exceptional, in-depth understanding
of factual and conceptual material,
including understanding of the limits
to knowledge in this area.
Well developed,

perceptive, coherent
arguments,
systematically
referencing primary and
secondary literature,
including competing
perspectives, with clear
rationale for choices.
Professional, creative
visual presentation,
including font, spacing,
margins, headings,
graphics, images and
appendices.

Calculations are accurate, clearly
set out, with excellent, precise
explanations.
Exceptional integration
of theory and practice,
using appropriate

conceptual frameworks.
Correct and systematic
use of academic
conventions, references
and bibliography.
Independent, wide-ranging, highly
relevant reading and research, from
authoritative primary and secondary
sources.
Exceptional application
of numerical and
statistical methods to
defined complex
problems.
Exceptional, consistent,
flexible delivery of group
work obligations. Proactive
leadership, accepts
responsibility and
ameliorates conflict.
Undertakes complex
tasks.
Substantiated, highly
relevant
recommendations
generating novel
solutions. Excellent
awareness of ethical
issues.
Exceptional, well
articulated reflection on
own strengths and
weaknesses in relation to
defined professional and
practical skills. Identifies
and follows up required

actions.
70 - 85%
FIRST (1ST)
Includes all required factual content,
accurately and succinctly
summarised.
Well developed,
relevant, reasoned
introduction and
conclusions,
demonstrating some
originality.
presentation time.
only.
Clearly and logically
structured material,
showing excellent
discipline.
Accurate spelling,
paragraphing.
Systematic, accurate identification of
relevant concepts, theories and/or
principles.
Information or data
selected from a good
range of relevant,
current primary and
evaluated using
relevant, self-determined
methods or techniques.

Fluent, professional writing
style, appropriate to the
assignment OR
professional, engaging,
audible and well paced
presentation. Excellent
use of technical
vocabulary, where
appropriate.
Excellent, in-depth understanding of
factual and conceptual material,
including understanding of the limits
of knowledge in this area.
Well developed,
coherent arguments,
systematically
referencing primary and
secondary literature,
including competing
perspectives, with clear
rationale for choices.
Professional, creative
visual presentation,
margins, headings,
appendices.
Calculations are accurate, clearly
set out, with excellent explanations.
Excellent integration of
theory and practice,
using appropriate
Correct and systematic
use of academic

and bibliography.
Independent, wide-ranging, relevant
reading and research, from
authoritative primary and secondary
sources.
Excellent application of
numerical and statistical
methods to defined
complex problems.
Excellent, consistent,
flexible delivery of group
work obligations. Proactive
leadership, accepts
responsibility and
ameliorates conflict.
Undertakes complex
tasks.
Substantiated relevant
recommendations
generating novel
solutions. Very good
issues.
Excellent, well articulated
reflection on own
strengths and weaknesses
in relation to defined
professional and practical
skills. Identifies and
follows up required
actions.
60 - 69%
UPPER SECOND
(2:1)
Includes most required factual
content, mostly accurately and

succinctly summarised.
Relevant and valid
introduction and
conclusions.
presentation time.

only.
Clearly structured
material, with some
gaps in logic, but
showing good
discipline.
Mostly accurate spelling,
paragraphing.
Mostly systematic and accurate
identification of relevant concepts,
theories and/or principles.
Information or data
selected from mainly
relevant primary and

evaluated using relevant
methods or techniques
but with minor gaps or
misunderstandings.
Mainly fluent, professional
writing style, appropriate
to the assignment OR
mainly professional,
engaging, audible and well
paced presentation. Good
use of technical
vocabulary, where
appropriate.
Very good understanding of factual
and conceptual material, showing
some appreciation of the limits of
knowledge in this area.
Mostly coherent
arguments, with some
perceptive points, mostly
systematically
referencing well selected
primary and secondary
literature.
Mostly professional,
creative visual
presentation, including
font, spacing, margins,
headings, graphics,
images and appendices.
Calculations are mainly accurate,
clearly set out, with good
explanations.
Good integration of
theory and practice,

using appropriate
Mostly correct use of
academic conventions,
references and
bibliography.
Independent reading and research
from a range of mostly authoritative
primary and secondary sources.
Mainly good application
of numerical and
statistical methods to
defined complex
problems, with some
gaps, errors or
misunderstandings.
Consistent delivery of
group work obligations.
Some leadership and
ability to accept
responsibility and modify
responses. Undertakes
non-routine tasks.
Some relevant
recommendations
generating some novel
solutions. Satisfactory
issues, where relevant.
Clear reflection on own
skills. Partial identification
of required actions.
50 - 59%

LOWER SECOND
(2:2)
Includes most required factual
content, but with some gaps or
misunderstandings.
Satisfactory introduction
and conclusions.
Within 10% of word count
or presentation time.
Includes some irrelevant factual
content.
Mostly clearly structured
material, with some
gaps in logic,
demonstrates an
discipline.
Some mistakes in spelling,
paragraphing.
Adequate identification of relevant
concepts, theories and/or principles.
Information or data
selected from mainly
evaluated using mostly
relevant methods or
techniques but with gaps
or misunderstandings.
Writing style is appropriate
but not always fluent or
professional OR a
presentation that is not
always professional,
engaging, audible or well

paced. Some use of
where appropriate.
Satisfactory understanding of factual
and conceptual material, but not in-
depth. Limited appreciation of the
limits of knowledge in this area.
Satisfactory arguments,
referencing mostly
secondary literature and
including some personal
opinion
Appropriate visual
headings, graphics,
Calculations may have some
inaccuracies, or issues relating to
set out and explanation.
An adequate attempt to
relate theory to practice,
using appropriate
Inconsistent use of
academic conventions,
references and
bibliography.
Adequate independent reading and
research from mostly secondary
sources.
Adequate application of
methods to defined
complex problems, with
some gaps or errors.

Inconsistent delivery of
Some awareness of
responsibility and options.
Undertakes mostly routine
tasks.

tasks.
Poor delivery of group
work obligations. No
awareness of options.
Undertakes a few routine
significant errors.
Very weak application of
methods to defined
Minimal independent reading and
research.
and bibliography.
Inaccurate or incomplete
use of academic

Very weak attempt to
relate theory to practice,
using appropriate
Calculations are mostly inaccurate,
or incorrectly set out or explained.
appendices.
Poor visual presentation,
margins, headings,
literature.
Little or no argument,
entirely descriptive or
personal opinion, with
no reference to
Limited understanding of factual and
conceptual material. No appreciation
of the limits of knowledge in this
area.
where appropriate.
Poor writing style OR a
paced. Does not use
Limited selection of
information or data, and
little attempt at collation,
categorisation, analysis
or evaluation.
Limited identification of relevant
Serious mistakes in
spelling, grammar,

punctuation, paragraphing.
Incoherently structured
material.
Includes substantial irrelevant
factual content.
More than 10% outside
word count or presentation
time.
Mostly incoherent or
irrelevant introduction
and conclusions.
Includes insufficient required factual
content, with significant gaps or
inaccuracies.
FAIL. POSSIBLE
COMPENSATION.
30 - 39%
Limited reflection on own
skills.
Confused
recommendations. Little
issues, where relevant.
Unreliable delivery of
Limited awareness of
options. Undertakes only
routine tasks.
Weak application of
methods to defined
many gaps or errors.

Basic independent reading and
research from secondary sources.
Inconsistent or incomplete
use of academic
and bibliography.
Limited attempt to relate
theory to practice, using
appropriate conceptual
frameworks.
Calculations are often inaccurate,
with many issues relating to set out
and explanation.
Inappropriate visual
headings, graphics,
Sense of emerging
argument, but mainly
descriptive or personal
opinion, with limited and
superficial reference to
literature. Negligible use
of primary literature.
Basic understanding of factual and
conceptual material. Minimal
appreciation of the limits of
knowledge in this area.
Awkward or inappropriate
writing style OR a
paced. Little use of
where appropriate.

Information or data
selected from secondary
sources, and poorly
evaluated using
inappropriate methods
or techniques.
Some identification of relevant
Frequent mistakes in
spelling, grammar,
punctuation, paragraphing.
Unevenly structured
material, with many
gaps in logic and limited
discipline.
Includes considerable irrelevant
factual content.
Within 10% of word count
or presentation time.
Basic introduction and
conclusions.
Includes limited required factual
content, with many gaps or
inaccuracies.
THIRD (3RD)
40 - 49%
Some evaluation of own
skills. Limited identification
of required actions.
Basic recommendations,
which do not generate

novel solutions.
Satisfactory awareness
of ethical issues, where
relevant.

SCEN6058 – Stakeholder and Community Management .docx

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