WTF - What's The Future Impact of Disruptive Technology on Communications?

Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality. Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.

The document discusses 3 major digital developments for 2016: 1. Extreme connectivity and the growth of the sharing economy enabled by new technologies like Airbnb and Uber. This increases expectations for convenience, speed and around-the-clock access. 2. A focus on customer centricity, as digital transformation requires collecting customer data across channels to understand customers and provide seamless, personalized experiences. 3. The rise of data-driven ecosystems where large amounts of customer data from various sources are analyzed to deliver tailored, predictive experiences in real-time through personalized touchpoints. This moves companies from delivering average digital experiences to unique ones based on insights.

The document discusses 15 trends for the year 2015. Some of the key trends discussed include: - Visual content like pictures and videos are processed much faster than text by the brain. - 3D printing is changing manufacturing by allowing for customizable, one-off production. - Big data is being used by retailers to make highly targeted adjustments to optimize sales. - Consumers are increasingly drawn to retailers that invest in corporate social responsibility. - Mobile devices are becoming the primary way people access information, with many ditching desktop computers altogether.

After releasing, "What's the Future of Business: Changing the Way Businesses Create Experiences," Brian Solis published a secret "bonus" chapter for those who finished the book and found the Easter egg at the end. What is the true value of a customer? In this special section, Brian shares a new methodology for measuring the value of shared experiences aka "The Ultimate Moment of Truth." In a social economy, customer value takes on a new dimension. Customers are sharing their intentions, experiences and outcomes in online communities, social networks and mobile apps for others to discover at every step of the dynamic customer journey. Because of the discoverability of these shared experiences, what turns up from other customers affects the journey of the next consumer. In this dynamic ecosystem, decisions are made for and against you in real-time. Understanding the state of these shared experiences introduces previously unforeseen windows of opportunity for customer engagement and ultimately opportunities within emerging platforms. How customers feel when interacting with or around your business, at every stage of the journey, will dictate what they share about you online. Businesses need to monitor and assess these experiences, and ensure to craft experiences their customers enjoy. One of the key challenges facing businesses in a social economy, however, is that the behaviors of connected customers are no longer congruent with that of the traditional customers they were originally built to serve. In many organizations, customer service is still operated out of a call center; marketing is spread across multiple, yet siloed functions that follow the linear path within a traditional sales funnel; and product development follows a roadmap that looks so far ahead that it inevitably splits from evolving customer realities and expectations. WTF: www.amazon.com/WTF-Business-Changing-Businesses-Experiences/dp/111845653X BrianSolis.com

This document discusses trends in retail innovation based on interviews with executives from leading retailers. It finds that retailers are engaging in five key strategies to stay ahead of disruption: 1) constantly mapping the customer journey to create seamless cross-channel experiences; 2) conducting in-depth consumer research; 3) prioritizing innovations that target connected consumers; 4) investing in formal innovation programs; and 5) cultivating necessary digital skills across the organization. While many retailers struggle to adapt, those that understand changing consumer behavior and make consistent investments in innovation will be better positioned to succeed in the evolving retail landscape.

Spot the latest trends in the ecommerce industry with these 75 statistics that will help you predict the future of ecommerce.

The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.

Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like: - Laying the groundwork for social success - Turning weak ties into strong connections - Creating a social listening center Attracting new fans with social experiences Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.

There is an assumption that the internet opens up possibilities for customers, but in reality people tend to stick to a small number of sites they know and trust, forming online "villages". Within these villages, marketers are taking the role of recommending products and services to customers based on their online behavior, similar to a village shopkeeper. Effective digital marketing requires creating an ongoing dialogue with customers by listening first and marketing second in a way that blurs the line between advertising and desired content. Maintaining trust is also vital, which can be done by distinguishing between impersonal data and personal customer information and being transparent about data usage. As more information is produced daily than people can process, customers want computers and personalized technology to do more of

Demand more from mobile When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet. The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops. For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market. This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it. This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers. So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.

Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.

As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.

This document advertises and provides details about the Crimson Innovation Conference happening on March 15th in Birmingham. The conference will explore opportunities and challenges of digital transformation for businesses, and will feature case studies and lessons from thought leaders in digital strategy, data usage, cloud computing, and developing digital talent. Speakers will discuss topics like digitizing a FTSE 100 company, challenges with cloud environments, using a digital approach to support rapid retail growth, and enabling organizational change in a digital world.

What makes people LOVE a product or brand? What sustains that love? These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study. The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon

We’ve picked 10 exciting, innovative technologies that are gathering pace and adoption, and are likely to start appearing on your radar in 2016. Get ahead of the curve by learning more about them.

In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling. Here’s an overview of the examples featured in this report: • Apple Pay – Simplifying mobile payments • Amazon Echo – Virtual assistant for your home • Google Inbox – A new way to Gmail New approaches to Black Friday • Santander Bank’s Black Tea Friday • Patagonia and Yerdle’s Worn Wear swap parties Upcycling & Paying it Forward • Southwest Airlines’s Project LUV Seat • Ben & Jerry’s The Chunkinator Bonus! A new way to tell stories • Serial Podcast We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.

The document discusses the rise of Generation C, which refers to connected customers across all generations who live digital lifestyles. It argues that context is now the most important factor for meaningful customer engagement and marketing. Context provides an understanding of customers within specific situations. The document provides examples of how companies can use contextual marketing strategies that are informed by customer data and tailored to different points in the customer journey. It highlights how real estate company Redfin improved engagement metrics by 20-30% by personalizing messages based on customers' contexts and stages in the home buying process.

This document discusses technological disruption and enablement. It provides examples of companies that have disrupted industries like insurance (Brolly), transportation (Uber), and energy (Bulb Energy, PaveGen) through new digital business models and technologies. Other companies are described as enabling existing industries through products like GoCompare in insurance and Receipt Bank for accounting. The document emphasizes that both disruption and enablement are driving growth in the UK's digital economy.

Uber vs Taxi companies, Tesla vs car dealer, Square vs credit card companies, Airbnb vs hotels. These are examples of the new kind of companies, who are trying to disrupt their industries. And they are not using their research, their technology or their patented know-how. They are using the internet technology and rethinking the traditional business models. The growth here is much faster than the market. The question that will get raised in this talk is: - what can we learn from them and what are the implications for the players in the patent industry?

Are you preparing to take the next step in your career, but worry that you don’t stand out from the crowd? In this interactive webinar, Luanne Tierney, Vice President of Worldwide Partner Marketing at Juniper Networks, will take you through her 12 strategies to position yourself for the future world of work. The job market is changing; learning these new skills and planning for the future of your industry will help propel you to greater heights of career and personal success.

The document discusses several emerging technologies of the future including OLED TVs, DNA computers, flexible phones, folding electric cars, facial recognition systems, and home automation. OLED TVs will be thinner, have better picture quality, and wider viewing angles than LCD TVs. DNA computers use DNA and enzymes instead of silicon and could transform pharmaceutical and biomedical applications. Flexible phones of the future will be transparent and able to sense the environment. Prototypes of folding electric cars aim to reduce parking problems and some models may take off and land like airplanes. Facial recognition systems use 3D sensing and skin texture analysis for security. Home automation allows remote control of lighting, equipment, and safety systems via touch panels and the

Presentation given to the St. Pete Clearwater travel, transportation and hospitality groups on 11/18 in Clearwater, Florida.

The rising BYOD trend is no longer a movement, but a reality for many enterprises. According to Gartner, 38 percent of enterprises expect to stop providing devices to employees by 2017, and half will require workers to supply their own device for work purposes.

Brave New World & Computer Technology of the Future. Mr. Goldstein's 2nd Period AP English Language Class.

The rate at which technology is evolving has made a huge impact on communication technology. The game changing began with mobile phones, then internet and now social media is taking the world over. This change will be leading and changing the nature of how we communicate with people. With technology the world is becoming a small place and each new technology is taking half the time from its predecessor to reach 1 billion customers. Taking this clue wearable technology is expected to take less than 4 years to reach 1 billion customers. This presentation highlights new and changing modes of technology and how they will be impacting our daily life. Rise of BIG DATA analytic will chart newer ways for predication analysis.

This document provides an overview of Li-Fi technology. It begins with definitions of Li-Fi and discusses its history, starting with Professor Harald Haas demonstrating data transmission through an LED light bulb in 2011. It then covers the current congestion of the radio spectrum, issues with radio usage, and how Li-Fi could help resolve these issues. The document explains the principles and working of Li-Fi, why it uses visible light communication, and compares it to Wi-Fi. It lists applications such as in traffic and homes. Finally, it discusses the merits and demerits of Li-Fi and concludes by envisioning future developments using arrays of micron-sized LEDs.

A general futurist look at how linear, exponential and discontinuous growth is shaping the future of technology and what may be expected in key areas such as hardware, software, semiconductors, artificial intelligence, nanotechnology, biotechnology, life extension and virtual worlds. Audio: http://feeds.feedburner.com/BroaderPerspectivePodcast