Why mobile why now

This document discusses mobile marketing trends in the UK and Africa from 2009 to 2014. In the UK, mobile use increased substantially, with 120 million subscribers in 2010 and over half of Facebook updates and 62% of Twitter use coming from mobile. SMS and MMS remained important for marketing. In Africa, the number of mobile subscribers grew rapidly from 280 million in 2007 to over 500 million in 2010, and smart phone ownership increased from zero to over 40 million in that period. Mobile data markets were forecast to grow substantially in countries like South Africa, Nigeria, and Uganda in coming years, driven by economic and technological changes.

This document is an overview of a course on launching an event ticketing sales business using mobile marketing. The course covers developing a mobile strategy, differences between mobile and web development, user profiling, monetizing mobile platforms, and integrating mobile into traditional media. It aims to debunk myths about mobile marketing, such as the ideas that it doesn't require strategy, is just about apps, or isn't important for all industries. It also explores insights into the hype around mobile, how consumers use their phones, and differences between basic, feature, and smart phones.

The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.

Mobile penetration rates in Europe show Lithuania in third place at 148%, behind Montenegro at 185.51% and Luxembourg at 164%. Advertising on mobile devices is effective because mobile phones are personal devices that are always with users, and there is a low volume of mobile ads. Research shows that mobile media users are more responsive to advertising than internet users and are more likely to be tempted to buy advertised products. SMS newsletters are a cost-effective way to interact with customers that has a high impact due to high open and read rates on mobile devices.

With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.

Nearly 2 billion people are expected to use smartphones by 2015 as their popularity continues to grow globally. Most smartphone owners, around 90%, use their devices on a daily basis for activities like social media, apps, texting, and browsing the web. While Android has the largest market share of smartphones at 47%, iPhones remain very popular at 29% market share. The increasing capabilities and convenience of smartphones continues to drive more daily usage among users of all ages.

Lithuania has the third highest mobile penetration rate in Europe at 148%, behind only Montenegro at 185.51% and Luxembourg at 164%. Mobile advertising is an effective marketing strategy because mobile phones are personal devices that are always with users, resulting in advertising messages being well noticed and responded to. Research shows that mobile media users are more likely to be influenced by and respond positively to advertising compared to internet users. SMS newsletters are a cost-effective way to communicate with customers that has benefits like speed of delivery, high readership rates, broad reach, and a perception of personalization.

This document discusses how consumer media consumption and research has evolved from an era focused on in-store tire kicking to one dominated by online research conducted across multiple touchpoints before visiting a dealership. It notes that consumers now arrive informed with a specific product in mind. The document advocates that brands must get out of their traditional marketing funnel and into the consumer's journey by delivering desired content across multiple channels. It promotes developing a digital north star vision to guide agile and adaptive engagement that delivers insights, authenticity and delight to continuously activate consumers, partners and employees.

There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.

Vietnam has experienced rapid growth and adoption of digital technologies over the past four years. 1) Smartphones, tablets, laptops, and smart TVs have exploded in popularity as consumers crave connectivity and access to information and entertainment. 2) Smartphones have become the dominant digital platform and are converging to fulfill various roles, with their use expected to continue growing significantly. 3) Mobile phones and social media have surpassed television as the main sources of information for Vietnamese consumers, demonstrating the rise of digital platforms.

Mobile marketing is an effective direct marketing tool for reaching customers. With over 5 billion mobile phones sold globally and people spending more than 8 hours per day on their mobile devices, mobile provides various interactive marketing channels like SMS, MMS, Bluetooth, QR codes, mobile applications and location-based marketing. While mobile marketing has a higher cost per impression than traditional media, it allows for immediacy, interactivity, and precise targeting of customers which can be measured through clear key performance indicators. The presentation recommends considering mobile advertising channels for marketing plans.

This document summarizes findings from Kantar Media's monitoring of online display advertising in Vietnam from April 2010 to March 2011. Some key findings include: - Total monitored spending on display advertising across 10 major websites in Vietnam was $26.3 million USD. - VNExpress attracted the most advertising dollars with $7.8 million spent on the site, accounting for 30% of total monitored spending. - Telecommunications was the largest spending sector, with telecom advertisers spending $4.2 million total during the period. - Youth are driving growth in internet penetration in Vietnam, while social networks, online gaming, and mobile access are emerging trends in online usage.