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9 step guide to foursquare

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Damien Saunders | Management Consultant MIC
Damien Saunders | Management Consultant MIC

This document provides a 9-step guide to using Foursquare for business marketing purposes. It recommends businesses claim their listing, offer incentives for customer check-ins, reward top customers, add tips and things to do, promote Foursquare through other channels, and track check-in data. Foursquare is a popular location-based social network with over 7 million listed places and 3.4 million users that can help engage customers through game-like interactions.

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Find out more:http://damiensaunders.com/foursquare9Step Guide toA short guide to social media marketing.This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
“Social Media provides one of the most effective marketing channels today – for sales & service.”2
Remember this?3
Smart phone 2010Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 4
Smart phone 2013?No … this is a wrist phone watch from 20105
93the percentage of 18 – 29 year old with a mobile6
39the percentage of people in a recent study who use location based services on their mobile7
73percentage of people surveyed who used a mobile app to checkin8
3.4Million users on Foursquare Sep 20109
7.1million businesses & locations in Foursquare10
Why Foursquare?With over 3,400,000 users this mobile social network is getting interest around the worldIt’s game play provides engaging ways to interact with customersFoursquare is supported with native apps for Android, iPhone & BlackberryA quick search on Twitter will show you how popular Foursquare is11
Saturday Nights All Right12
Claim your stores on FoursquareClick here to claimBe creative and offer something to your followers and reward MayorsBe fun. Do you want a badge for repeat visitors?13
Put up Posters or Stickers14
15Add Tips & To Do’sYou can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.But you can also create To Do’s and Tips on other venues like hip destinations or must see places.
Reward the Mayor1616
Get more people in your store – Hold a Swarm Badge Party17
Track your checkins & trends1818
9step guide to FoursquareClaim your business on FoursquareAdd a prize or incentives for people to visit your shopReward the MayorAdd Tips & To Do’s to your storesPut Stickers or Posters in StoreHold a Foursquare Swarm Badge PartyTrack Checkins & TrendsCross promote Foursquare using Twitter, Facebook & your websiteTalk to meFind out more:http://damiensaunders.com/foursquare19
How much time does this take?Don’t worry!You determine the time you want to spend on Social Media or LOLling around with your customers.YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAYFind out more:http://damiensaunders.com20
Trends in digital marketingOl’ SkoolNu SkoolPrint Ads
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9 step guide to foursquare

  • 1. Find out more:http://damiensaunders.com/foursquare9Step Guide toA short guide to social media marketing.This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
  • 2. “Social Media provides one of the most effective marketing channels today – for sales & service.”2
  • 4. Smart phone 2010Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts 4
  • 5. Smart phone 2013?No … this is a wrist phone watch from 20105
  • 6. 93the percentage of 18 – 29 year old with a mobile6
  • 7. 39the percentage of people in a recent study who use location based services on their mobile7
  • 8. 73percentage of people surveyed who used a mobile app to checkin8
  • 9. 3.4Million users on Foursquare Sep 20109
  • 10. 7.1million businesses & locations in Foursquare10
  • 11. Why Foursquare?With over 3,400,000 users this mobile social network is getting interest around the worldIt’s game play provides engaging ways to interact with customersFoursquare is supported with native apps for Android, iPhone & BlackberryA quick search on Twitter will show you how popular Foursquare is11
  • 13. Claim your stores on FoursquareClick here to claimBe creative and offer something to your followers and reward MayorsBe fun. Do you want a badge for repeat visitors?13
  • 14. Put up Posters or Stickers14
  • 15. 15Add Tips & To Do’sYou can now put a ‘Add this to Foursquare’ button on your website which creates a To Do.But you can also create To Do’s and Tips on other venues like hip destinations or must see places.
  • 17. Get more people in your store – Hold a Swarm Badge Party17
  • 18. Track your checkins & trends1818
  • 19. 9step guide to FoursquareClaim your business on FoursquareAdd a prize or incentives for people to visit your shopReward the MayorAdd Tips & To Do’s to your storesPut Stickers or Posters in StoreHold a Foursquare Swarm Badge PartyTrack Checkins & TrendsCross promote Foursquare using Twitter, Facebook & your websiteTalk to meFind out more:http://damiensaunders.com/foursquare19
  • 20. How much time does this take?Don’t worry!You determine the time you want to spend on Social Media or LOLling around with your customers.YOU CAN SPEND AS LITTLE AS 30 MINUTES EACH DAYFind out more:http://damiensaunders.com20
  • 21. Trends in digital marketingOl’ SkoolNu SkoolPrint Ads
  • 26. Radio
  • 27. TV
  • 30. CRM
  • 34. SEO
  • 35. Viral
  • 36. Blog
  • 38. British Interactive Media Association - MemberWhat Next?GET IN TOUCHDamien Saunderswww.whitetshirtdigital.comM: +447919110638E: hello@damiensaunders.comT: damiensaundersThis work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/; or, (b) send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA.22