SEO strategies to improve a company's website exposure in search engines include optimizing pages on the website (on-page optimization) and getting links from other relevant sites (off-page optimization). On-page optimization involves factors like keywords, page titles, meta tags, and internal linking. Off-page optimization involves getting backlinks from social media, directories, articles, blogs, and forums. Both on-page and off-page optimization are important for search engine rankings.
- Local search traffic and conversions are difficult to track due to limitations in analytics tools and data.
- The document provides techniques for tracking local "pack" traffic in Google Analytics using custom URLs and segments.
- It also discusses building a custom local report in GA and pimping the local GA dashboard with additional reports and data.
- Other tracking techniques mentioned include using Google LBC reports, call tracking, and rank checking, as well as tracking offline and phone conversions.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
This document provides an overview of search engine optimization (SEO) and marketing. It discusses key factors that search engines like Google and Yahoo use to determine search rankings, including keyword use, page characteristics, site characteristics, and inbound links. It also covers negative ranking attributes to avoid, as well as how to get started with search engine marketing tools like Google Analytics and Google Search Marketing.
Search Engine Optimization (SEO) Techniques for Churches (a.k.a. Attracting V...
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
Search Engine Optimization (SEO) -- University of Virginia Presentation
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
This document discusses search engine optimization (SEO) and its importance for business websites. SEO involves optimizing websites to achieve high search engine rankings for important keywords. It addresses factors like titles, metadata, content, loading speed, and link building. While blackhat SEO uses deceptive techniques and risks penalties, whitehat SEO follows search engine guidelines for long-term success. SEO provides benefits like higher sales, visibility, and customer acquisition. It is a relatively low-cost strategy compared to pay-per-click advertising. The document recommends starting with an optimized website design and full SEO package costing $500-$2000 to see effectiveness.
The document provides an overview of search engine optimization (SEO) techniques for optimizing a website to increase its visibility and ranking in search engines. It discusses key on-page optimization strategies like optimizing page titles, meta descriptions, headers, content, URLs, images and site maps. It also covers off-page optimization techniques like link building. The goal of SEO is to make websites more accessible and visible in search engine results pages for targeted keywords.
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
An introduction to Search Engine Optimization (SEO) and web analytics on fao.org
This document provides an introduction to search engine optimization (SEO) and web analytics. It outlines the objectives of optimizing web pages for visitors and search engines. The document explains how to apply basic SEO concepts like keywords, page titles, descriptions and links. It also discusses how to analyze user behavior and monitor key metrics using Google Analytics. Site visitors and search engine crawlers are able to find and index optimized pages. The document aims to teach the audience how to improve their website's visibility and understand user interactions.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
SEO and the Startup discusses search engine optimization (SEO) and why it is important for startups. It defines SEO as improving the volume or quality of traffic from organic search results. While paid search marketing (SEM) focuses on paid placement, SEO is about optimizing a website to rank higher organically by focusing on factors like keywords, page speed, links, and social media. SEO is a long-term strategy that requires ongoing work, rather than a quick fix, to maintain relevance as search engine algorithms change over time.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Search engines use crawlers to index websites according to their content. These indexes are databases containing links to websites. SEO aims to improve rankings for relevant keywords through on-page and off-page optimization. On-page optimization involves factors controlled by website coding like titles, meta tags, and keywords. Off-page optimization uses links from other sites to maximize performance for targeted keywords. Both on-page and off-page optimization are important for search engine optimization.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
This document provides an overview of search engine optimization (SEO) essentials for getting started. It recommends focusing on on-site optimization techniques like optimizing page titles, URLs, header tags, image alt text, and internal linking using keyword-rich anchor text. It also recommends creating an XML sitemap and 404 error pages. The goal is to make the website relevant and easy for search engines to crawl so it can achieve a higher search engine ranking organically.
SEO involves optimizing technical elements, on-page factors, and off-page factors to improve a website's visibility and ranking. Technical elements include indexation, loading speed, user experience (UX), and web structure. On-page factors are keywords, meta tags, URL structure, and content quality. Off-page factors include link building, reputation, and content quality. PPC advertising allows targeting customers through search engines and social media platforms, while digital marketing uses platforms like Facebook, Instagram, YouTube, and LinkedIn to build an engaged audience.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
The document provides an overview of search engine optimization (SEO) presented by the company seOverflow. It discusses key aspects of on-page and off-page optimization including keyword research, link building strategies, and measuring SEO success through analytics and tracking rankings, traffic, and conversions. seOverflow specializes in SEO and paid search marketing solutions to help other companies offer these services to clients.
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
- Local search traffic and conversions are difficult to track due to limitations in analytics tools and data.
- The document provides techniques for tracking local "pack" traffic in Google Analytics using custom URLs and segments.
- It also discusses building a custom local report in GA and pimping the local GA dashboard with additional reports and data.
- Other tracking techniques mentioned include using Google LBC reports, call tracking, and rank checking, as well as tracking offline and phone conversions.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
This document provides an overview of search engine optimization (SEO) and marketing. It discusses key factors that search engines like Google and Yahoo use to determine search rankings, including keyword use, page characteristics, site characteristics, and inbound links. It also covers negative ranking attributes to avoid, as well as how to get started with search engine marketing tools like Google Analytics and Google Search Marketing.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
This document discusses search engine optimization (SEO) and its importance for business websites. SEO involves optimizing websites to achieve high search engine rankings for important keywords. It addresses factors like titles, metadata, content, loading speed, and link building. While blackhat SEO uses deceptive techniques and risks penalties, whitehat SEO follows search engine guidelines for long-term success. SEO provides benefits like higher sales, visibility, and customer acquisition. It is a relatively low-cost strategy compared to pay-per-click advertising. The document recommends starting with an optimized website design and full SEO package costing $500-$2000 to see effectiveness.
The document provides an overview of search engine optimization (SEO) techniques for optimizing a website to increase its visibility and ranking in search engines. It discusses key on-page optimization strategies like optimizing page titles, meta descriptions, headers, content, URLs, images and site maps. It also covers off-page optimization techniques like link building. The goal of SEO is to make websites more accessible and visible in search engine results pages for targeted keywords.
Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
This document provides an introduction to search engine optimization (SEO) and web analytics. It outlines the objectives of optimizing web pages for visitors and search engines. The document explains how to apply basic SEO concepts like keywords, page titles, descriptions and links. It also discusses how to analyze user behavior and monitor key metrics using Google Analytics. Site visitors and search engine crawlers are able to find and index optimized pages. The document aims to teach the audience how to improve their website's visibility and understand user interactions.
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
SEO and the Startup discusses search engine optimization (SEO) and why it is important for startups. It defines SEO as improving the volume or quality of traffic from organic search results. While paid search marketing (SEM) focuses on paid placement, SEO is about optimizing a website to rank higher organically by focusing on factors like keywords, page speed, links, and social media. SEO is a long-term strategy that requires ongoing work, rather than a quick fix, to maintain relevance as search engine algorithms change over time.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
Search engines use crawlers to index websites according to their content. These indexes are databases containing links to websites. SEO aims to improve rankings for relevant keywords through on-page and off-page optimization. On-page optimization involves factors controlled by website coding like titles, meta tags, and keywords. Off-page optimization uses links from other sites to maximize performance for targeted keywords. Both on-page and off-page optimization are important for search engine optimization.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
This document provides an overview of search engine optimization (SEO) essentials for getting started. It recommends focusing on on-site optimization techniques like optimizing page titles, URLs, header tags, image alt text, and internal linking using keyword-rich anchor text. It also recommends creating an XML sitemap and 404 error pages. The goal is to make the website relevant and easy for search engines to crawl so it can achieve a higher search engine ranking organically.
SEO involves optimizing technical elements, on-page factors, and off-page factors to improve a website's visibility and ranking. Technical elements include indexation, loading speed, user experience (UX), and web structure. On-page factors are keywords, meta tags, URL structure, and content quality. Off-page factors include link building, reputation, and content quality. PPC advertising allows targeting customers through search engines and social media platforms, while digital marketing uses platforms like Facebook, Instagram, YouTube, and LinkedIn to build an engaged audience.
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Search engine optimization (SEO) involves optimizing websites to achieve high rankings in search engines. The document discusses SEO techniques like on-page optimization of titles, meta tags, and content to include keywords. It also discusses off-page factors like link popularity that can help improve search engine rankings. The document provides tips on keyword research, content writing, website optimization, submission to search engines, and link building as key parts of the SEO process. It also lists both recommended and not recommended SEO techniques.
This document provides an overview of search engine optimization (SEO) techniques. It defines SEO as improving website traffic and rankings from search engines. Both on-page SEO (e.g., keywords, titles, links) and off-page SEO (e.g., links, social media) are covered. The document also discusses measuring SEO success and includes pricing for SEO service packages.
Optimization is a legitimate promotion strategy that involves customizing a website for better search engine ranking through an ongoing process. Key aspects of optimization include relevant and keyword-rich content, proper use of meta tags and images, formatting text with headings and emphasis, gaining relevant inbound links, transparency, following submission guidelines, focusing efforts, and maintenance checks. Pay-per-click campaigns involve bidding for paid search listings. While challenging, Flash sites can also be optimized through metadata, alternative HTML pages, and other techniques. Companies offer various SEO packages and services to help websites achieve higher search rankings.
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
The document provides an introduction to digital marketing and search engine optimization (SEO). It discusses key aspects of on-page SEO, including optimizing individual web pages to rank higher in search engines by focusing on factors like keyword relevancy, content uniqueness, and metadata. Tips are provided for on-page improvements like using relevant keywords in titles, URLs, and on-page content. Tools are also highlighted for tasks like keyword research, content and technical optimization, and analytics.
The document discusses search engine optimization (SEO) and its importance for increasing organic website traffic and rankings. It covers both on-page optimization techniques like optimizing content, title tags, and metadata, as well as off-page techniques like building high-quality backlinks from other relevant sites. The goal of SEO is to analyze keywords, optimize web pages for those keywords, and increase a site's authority and link popularity to rank well for target searches.
This document provides an overview of key considerations for small businesses before investing in a new website. It emphasizes that the primary goal of any website should be to attract visitors through search engine optimization (SEO) like targeting relevant keywords in content, titles, headings and descriptions. Ongoing maintenance is also important, like keeping content fresh and growing backlinks, to ensure the website continues attracting visitors over time. Business owners are advised to do research on their industry and competitors before hiring a designer.
We hardly realize that we can’t stop being what we are because of apprehensions and anxieties of future; Julian was passionate about her work and she deserved the promotion, to let the opportunity pass by because of fear of shifting was certainly an absurd thing. Something as little as shifting can make you afraid of accepting life whole heartedly that’s why the mantra of life should be focused on surmounting the fears and difficulty because more often it happens that you happen to meet ‘the life’ the moment you decide to give it up because fear of troubles.
Sport shoe market generates $13 billion-per-year. It’s an industry that sells more than 350 million pairs of shoes annually. Today shoes have penetrated into all facets of lifestyle, covering the feet of both the high-level competitor and the fund-raising marathoner
Autonoleggio economico permette di confrontare i costi di noleggio auto per oltre 17.000 destinazioni. Tutte le informazioni necessarie per scegliere il miglior autonoleggio aeroporto
Discover who your target audience is and reach themQuibble
This presentation goes through a number of elements you need to consider when going through the process of identifying your target audience in order to enable to you be able to reach them and sell to them. I go through the importance of customer profiling, along with a number of ways you can discover what they really want, and where they are.
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsWoospers
Local SEO has grown in importance in today's digital environment for companies trying to draw clients from their target region. If you want to take your local SEO to the next level, work with Woosper to maximize the potential of your online presence.
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...David Schmidt
TPH Global Solutions makes it easy to get your products to market, through the maze of retailer requirements and complex supply chain challenges that include missed deliveries, packaging errors, and shipping damage.
From pitch to profits, TPH delivers successful retail merchandising campaigns with custom point of purchase (POP) displays and custom packaging that meet the toughest demands of retailer buyers and customers at Costco, Sam’s Club, BJ’s, Walmart, Home Depot, Lowe’s, Walgreens, CVS, Kroger, Meijer, Petco, and more.
If you’re an established brand needing to take the pain out of your supply chain, TPH ensures global, on-time and on-budget delivery so you can focus on making great products instead of dealing with headaches.
If you’re an emerging brand needing to convert new retail opportunities, TPH will help you land and pass the test order – we know all major retailer requirements and provides you with total cost visibility, so you will negotiate with confidence and fly through the toughest approval process.
With deep expertise in retailer requirements and global supply chain management, we deliver confidence for brand managers – since 1965.
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
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Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
In the high speed and serious universe of worldwide business, having the right administration group is fundamental for progress. International executive recruiters representatives assume an imperative part in assisting organizations with recognizing, draw in, and hold top leader ability for their worldwide development endeavors. Their profound comprehension of worldwide business sectors, broad organizations, and skill in cross-line enlistment guarantee that organizations can with certainty explore the intricacies of global employing and construct major areas of strength for a group that drives manageable development and achievement.
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...SOFTTECHHUB
Finding a balance between work, family, and personal well-being can be a daunting challenge. For Micah Johnny, a fitness instructor and father of four, this balance became even more precarious when he lost a significant contract that threatened his family's financial stability. However, through resilience and innovation, Johnny discovered a flexible, AI-powered side hustle that not only stabilized his income but also allowed him to maintain his hectic schedule. This article explores how this side hustle works, its benefits, and how others can leverage similar opportunities.
1. Strategies to improve exposure to your company’s website… By Mark J. Geyman OhioBiz.com and OhioBiz Web Consulting, LLC www.ohiobiz.com
2. On the local Internet scene longer than I’d like to admit Started local business directory in 1995 Practicing SEO since 1997 Started OhioBiz.com directory in 2000 OhioBiz Web Consulting, LLC since March 2001
3. Search engines employ intelligent program robots called crawlers or spider, which visit thousands of websites every hour and index pages according to their content. These indexes are huge databases containing reference and links to the actual websites. The search engines look through this database and displays the results.
5. Google Instant Search Engine Optimization (SEO) is not dead! Google has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Google claims Instant makes the experience more fast, fluid and fun. The main components of Google Instant are: Predictions Instant Results Scroll To Search
6. Google Instant Google suggests or predicts what the user might be searching depending on each character the user types in the search query box. The user can select what he is searching for by using the arrow keys and as the user makes the selection the search results keep on changing accordingly. What is important to note is the speed with which it all takes place. Its fast and really fast. Google claims it can save 2-5 seconds per search. Scrolling down may decrease over a period of time as user starts searching for more queries rather than more searches per query. Google instant has not affected the rankings. The basics of the search are the same. So for whatever terms your site has been ranking it continues to rank for them on those search engine result pages (SERPs).
7. Google Instant Ways to Ensure Rankings in Google Instant: Include a primary keyword in your brand name Start Thinking Like a Searcher Include Google Suggest as a Keyword Research Tool Get locally Optimized for Generic Keywords Make sure Your Online Reputation is Clean Dominate Search Results with Multimedia
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11. SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results. SEO aims to improve rankings for relevant keywords in search results. Why are search engines so important? Search engines are still the biggest resources of website traffic. Higher traffic means more visitors. More visitors means more customers and higher profits.
12. SEO is important because it improves the odds of someone finding your company online. Online visibility can help your credibility and brand awareness Think like your customers/clients, then verify how people search. SEO can put you in front of the people looking for your products & services Your online marketing efforts should be focused on an end results. Make sure your website/landing pages make it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
13. RESEARCH ON KEY PHRASES Find the best phrases that describes your business and products offered. The most searchable key phrase terms by site visitors. IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY Key phrases at the top/beginning of your page. Total phrases contained within the total text and the closeness between two or more phrases. META TITLE TAG Make attractive and easy to understand (65 – 75 characters max.). Use most important key phrases first. Unique to content of page. META DESCRIPTION TAGS Describe the pages in one to two sentences. Include key phrases included in copy of page. META KEYWORD TAGS No longer used by any of the major search engines.
14. Typically KEI is the ratio of the square of the searches upon a particular keyword in a day divided by the number of websites that are listed for that keyword. For example, a keyword that has 100 searches a day and for which Google shows 5000 websites would have a KEI of 2. (100 * 100 / 5000) KEI = P^2 C
17. On-page optimization (on-page SEO) is what can be performed on pages of a website to maximize its performance in the search engines for targeted keywords related to on-page content On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server On-page optimization has an effect on your website listing in natural results. On-page factors are controlled by coding on website pages
18. Title tags Meta tags ALT tags Header (H1, H2) tags URL structure Internal Linking Anchor text Relevant keywords near your inbound link Content Keyword density Site maps (XML & HTML) Usability
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20. H1 & H2 HEADING FORMAT Applying H1 & H2 Tags in your source code will be helpful in achieving high ranking ALT TAGS Most sites contain images. Where it makes sense, add text in Your ALT Tags to describe the content of the graphics. KEY PHRASE RICH ANCHOR TEXT Anchor text for both external links and internal links is the powerful element for search engine positioning.
21. Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links. Off-page optimization is a very important part in search engine optimization because it gives back links to you site and it requires a lot of work. It helps to maximize website performance in search engines for targeted key phrases.
22. Social Networking Sites (LinkedIn, Facebook, Twitter) Search engine/Directory submission (DMOZ, Best of the Web) Social Bookmarking submission (twitter, digg.com, del.icio.us) Article submission (EzineZArticles.com, GoArticles) Press Release submission (PRWeb, 24-7 PressRelease.com) Blog Creation & Posting Forums & Comment posting (signature links)
23. WHAT IS LINK POPULARITY? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placement on the major search engines. WHY ARE LINKS SO IMPORTANT? Inbound links are one of the most important factors for getting a high keyword ranking, Outbound links to quality and pertinent site are important as long as they add value to the site visitor experience. It’s not the quantity of links, but the quality of those links which is very important.
24. Keyword Use in Title Tag Overall Popularity of Site – “Trust” & “Authority” Anchor Text of Inbound Link Age of Site Internal Link Structure Keyword use in Page Content Outbound Links to Quality/Relevant Sites Age of Page Key Phrase Use in Heading Tags (H1, H2, H3) Age of Link 190+ more
26. Developing your local mindset SEO is about optimizing sites, local is about optimizing location Consistency: name, address, phone number are critical (don’t use tracking phone numbers, don’t stuff keywords into business name) Building out business profile, you’re not creating an ad
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30. Update Your Business Listing for Accuracy: InfoUSA – http://dbupdate.infousa.com/dbupdate/startupdate?bas_request=A Acxiom – http://www.mybusinesslistingmanager.com/ Localeze - https://webapp.localeze.com/extranet/addbusinessdesc.aspx
32. Today there are well over 10 billion unique searches done each month, and that’s just in the United States! Of those searches: 40% of queries have Local intent * 5% use the city and/or state name 2% use informal terms, like neighborhoods 0.5% use zip codes *(source: Ian White )
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34. Seven Optimization Strategies for Google Places: Be sure that your business name, address, and phone number are absolutely correct. Use an engaging, keyword-loaded business description that will grab the viewer. Include a Call to Action. Fill out the categories for your business with as much accuracy as possible. Photos and videos engage your prospect, so be sure to add them. Get reviews about your business from your customers. As far as rankings go, volume of reviews is more important than the number of stars. Citations from other trusted providers (the references in the section titled "More about this place") are one of the most important elements of your listing, because they indicate to Google that you are a credible, established local business. Look up other websites in your industry to find opportunities where you can request a citation (if not a link to your site) for your business.
35. Google Places http://www.google.com/places Bing Local Listing Center https://ssl.bing.com/listings/ListingCenter.aspx Yahoo! Local Listing http://listings.local.yahoo.com
36. Optimize your Places listings Use your main keyword phrase and complementary terms in your profile descriptions Include: - your products and services - the brands you carry - the locations you serve Choose – or create – the right categories (choose two/three existing categories, then create the remaining two/three that apply to your local listing) Create attributes (other information not already included – but DO NOT KEYWORD STUFF) Get reviews! Reviews are exactly what people (and Google) are looking for Google pulls reviews from across the web (so it doesn’t matter where your customers leave them) Come up with a system to encourage reviews by happy customers Yahoo has mentioned after a certain number of reviews, they’ll start figuring out whether your reviews are positive or negative
37. Your website and the 7 pack Use your website to build trust and reinforce you LBL info by: - linking to your Maps listing - get links from local websites (Chamber of Commerce, etc.) On-page optimization Add location!! Place full street address and phone number on every page of your website Optimize your Contact/About page for business name/location Standardize Use same name, address, phone number everywhere Go to sources of business data and standardize Get listed on local directories Check for Location Trust Check data providers Search for your business name Search for your phone number Search for your address
38. Places to submit: Local.com MerchantCircle.com Wire Fan (www.wirefan.com) Mixx (www.mixx.com) City Search (www.citysearch.com) Super Pages (www.superpages.com) Insider Pages (www.insiderpages.com) Yelp (www.yelp.com) Yellow Pages (www.yellowpages.com) BrownBook.com OhioBiz.com (of course!)
39. What is the purpose of your site? What are your site’s goals? Identify your target audience Discover your competitors and their target phrases Find out keywords that your target audience uses Build quality content, site structure and internal navigation with respect to your site visitors first with keeping SEO and important key phrase usage in mind. Publicize your website (press releases, signature files, print materials, postings) Acquire external links to your website Monitor your traffic (web stats software, Google Analytics) Evaluate your results and make modification/tweaks on an on-going basis.
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41. Mark J. Geyman Owner OhioBiz.com / OhioBiz Web Consulting, LLC 216.381.1820 [email_address] www.ohiobiz.com LinkedIn: www.linkedin.com/in/markjgeyman