Social Indexing and Ranking, by Eric Enge at SMX Advanced Seattle 5/30/2013
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See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.
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Social Indexing and Ranking, by Eric Enge at SMX Advanced Seattle 5/30/2013
- 1. Social Indexing and Ranking
- 2. @stonetemple / + Eric Enge First Off... Who Am I? Co-author: The Art of SEO CEO: Stone Temple Consulting SEO Social Media Content Marketing Twitter: @stonetemple Google +: +Eric Enge +Stone Temple Consulting
- 3. @stonetemple / + Eric Enge Study Goals 1. See what methods Google uses to discover new content 2. See what “non-SEO” factors influence ranking
- 4. @stonetemple / + Eric Enge Factors Tested
- 6. @stonetemple / + Eric Enge Methodology • 14 articles created for each site • Posted on each site • Pages fully isolated – no links • One signal generated per page • No other signals generated
- 7. Signals Generated in Isolation
- 8. @stonetemple / + Eric Enge Page Performance Tracked Over Time • Searchmetrics used for tracking in many cases • Log files checked to see what pages were accessed • Backlinks checked as well (WMT, Majestic, OSE) • Corruptions did take place – Some pages got links – Some had Chrome visits – Corrupted pages excluded from the results
- 10. Google Plus +1 Ranking Data Samples
- 11. @stonetemple / + Eric Enge Additional Google Plus Observation • Even the presence of this code: – <script type="text/javascript" src="http://apis.google.com/js/plusone.js"></scri pt> • Or use of the Google+ API: – https://developers.google.com/+/api/ • may drive indexing!
- 13. Facebook Like Ranking Chart
- 14. Google Chrome Signal Generation No Searchmetrics Monitoring. No Indexing Behavior at all.
- 15. Google Analytics Signal Generation No Indexing Behavior at all. No Searchmetrics Monitoring.
- 16. Many Facebook signals at two specific dates. Searchmetrics Study Results
- 17. Rankings increased after first wave of Facebook signals Searchmetrics Study Results
- 21. Ranking Does Appear to Erode Over Time
- 23. @stonetemple / + Eric Enge Summary • Google+ drives Google indexing and ranking within 4 or 5 days • Facebook drives Google indexing and ranking within 7 to 8 days • Links often take longer! • Bing did not show indexing and ranking behavior • Keywords were 3 words or longer in length • Did not appear to drive “Head term” rankings
- 24. @stonetemple / + Eric Enge Usage • Definitely powerful way to create visibility for content • Definitely has rankings impact – Especially long tail and chunky middle terms • Shows some time of decay over time • As an isolated signal, not “powerful enough” • BUT, a powerful supplement to a traditional SEO strategy
- 25. @stonetemple / + Eric Enge Thank You! • eenge@stonetemple.com • @stonetemple • +Eric Enge • +Stone Temple Consulting • (508) 485-7751 • www.stonetemple.com