Google Rich Answers and Featured Snippets In Search - Pubcon Austin 2016
- 2. Eric Enge @stonetemple / +Eric Enge
Nationalselfrelianceassociation.com
FIRE …
I walked
barefoot
across hot
coals for 25
feet in
October
2010
- 3. Eric Enge @stonetemple / +Eric Enge
… AND ICE
ntier.org
I camped in
Northern
Minnesota in
February
2011 (temps
hit -30)
- 4. Eric Enge @stonetemple / +Eric Enge
Stone Temple Consulting
Full-service Digital Marketing Agency
Content Marketing
• Strategic Plan
• Off-site Placements
• On-site Content
• Influencer / Media Relationships
• Link Building
On-Page SEO
• Comprehensive Audits
• Site Hierarchy (IA)
• Search Engine Crawl Management
• Crawls
• Ongoing Site Reviews and Auditing
• Mobile Strategy
• Mobile SEO Implementation
• AMP
• App Strategy
• Deep Linking
• App Store Optimization
Social Media
• Strategic Plan
• Drive Business Results
• Influencer / Media Relationships
• Content Strategy
• Content Generation
Mobile
- 5. Eric Enge @stonetemple / +Eric Enge
“The destiny of
[Google’s
search engine]
is to become
that Star
Trek computer,
and that’s what
we are
building.”Google’s Amit Singhal
- 12. Eric Enge @stonetemple / +Eric Enge
Collectively …
Knowledge Panels + Knowledge Boxes
+ Featured Snippets + Enhanced Snippets
= Rich Answers
- 22. Eric Enge @stonetemple / +Eric Enge
Rich Answers Continuing to Grow
Based on
Reviewing
855K
SERPs
To see my complete Rich Answers Study click here!
- 25. Eric Enge @stonetemple / +Eric Enge
Analysis of Queries That Returned FS in Both
Months (SEMRush – 12,000 Queries)
- 27. Eric Enge @stonetemple / +Eric Enge
Measurement of Total Overall Churn in
January 2016 Featured Snippets (SEMRush)
- 28. Eric Enge @stonetemple / +Eric Enge
Google
Appears to
Have Built a
Featured
Snippet
Machine
Speculation
Ahead!
- 46. Eric Enge @stonetemple / +Eric Enge
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
- 52. Eric Enge @stonetemple / +Eric Enge
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3
- 55. Eric Enge @stonetemple / +Eric Enge
Got The
Rich Answer
Time to Get Traffic Results Like This For Your Site?
- 56. Eric Enge @stonetemple / +Eric Enge
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 962-8474
www.stonetemple.com
Thank You!