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Pipelining Talent: A Sourcing Webinar

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AppVault
AppVault

This document discusses how companies can build talent pipelines by engaging both active and passive job seekers. It recommends that companies simplify the candidate experience, automate communications, and build talent communities to source interested candidates and reduce time-to-hire. Examples are provided of how talent pipelines can be built through mobile and online engagement, targeted communications, and search engine optimized landing pages. Metrics are shown for how one company hired over 200 candidates in the first year from their talent pipeline.

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Pipelining Talent: A Sourcing Webinar
Why Should Your Recruitment Team Have A Talent Pipeline? • Reduce Candidate Drop Off – Improve ROI and Create Better Employment Brand • Simplify Candidate Engagement – Control Your Career Site Traffic • Bridge The Gaps – Communicate Efficiently • Pipeline Key Talent – Build Better Relationships With Passive Job Seekers • Reduce Time-To-Hire – Source Candidates That Already Expressed Interest With Your Company
• Examples of Passive Candidate Engagement. • Reengage Candidates. • Advanced Features for Talent Community Development. • Building Your Pipeline Pipelining Talent P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
Passive Vs. Active Jobseeker P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
J O B S E E K E R E N G A G E M E N T C H A N N E L S Place Print AD SMS Texting Digital Media Mobile Platform CRM/Talent Communities Organic Search “The Shift Has Occurred” -Engage Jobseekers 24/7 On Their Terms
T O D AY ’ S L A N D S C A P E I S H I G H C A N D I D AT E D R O P O F F Of Candidates that land on your career site, COMPLETE AN APPLICATION THROUGH AN ATS. “For many reason including it’s just a pain and too difficult”
R E A S O N S W H Y C A N D I D AT E S L E AV E B E F O R E A P P LY I N G Career site is hard To navigate and find key info. Application process is too long! Job postings and apply process is not formatted for mobile. Application asks for to much personal info right off the bat. I don’t have A resume! Mobile Career Site Mobile Apply Don’t visit career sites. Prefer to search for jobs by location & keyword. SEO Job Landing Pages There was not a open position that matched my experience Just browsing Talent Community Talent Community Talent Community Talent Community Talent Community
• Both External AND Internal Hiring • Assists With Referrals • Both Active and Passive • Allows You To Be Proactive vs. Reactive • Automation Is Key To ROI And Recruiter Buy In • Build Pipelines For All Key Segments - examples College, Veterans, Referrals, Marketing, etc. • Full Functioning CRM Functionality Is Key Talent Pipeline(Talent Community) Thoughts:
Reengage Candidates P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
AUTOMATED JOB MATCHING / J O B A L E R T S
S U C C E S S S T O R Y 08/06/2015, a recruiter at our Client put in his two weeks’ notice. The Candidate that was hired for his replacement was hired from their pipeline. He joined their pipeline via online January Of 2015 and received a job matching email on 8/10/2015 and in his role by 08/20/2015.
E M A I L C A M PA I G N S Campaign Types: • Re-hire • Surveys • Stay In Touch • Birthdays • Orientation • Holidays Ability To Send Out Specific Email Campaigns
Advanced Features for TC Development P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
TA L E N T C O M M U N I T Y • Automated Job Alerts Based on ATS Integration • Targeted Email Campaigns • Personalized Recruiter Job Matching Emails • Recruiter Alerts • Targeted Skill-based Email Blasts • Timed Email Campaigns and Surveys • Email Editing Tool • Mobile Optimized Email Campaigns Recruitment CRM
• Audience Demographics • Community Segmentation and Growth • Comparison Analysis • Geographic Segmentation • Email Campaign Performance • Job Matching Email Analytics • Exportable Reports Reporting and Metrics M E T R I C S
C A S E S T U D Y- 1 S T Y E A R Of the 210 hired from their Talent Community: · 28 were from recruiter imports – 14 % · 147 joined via mobile – 70% · 33 joined via the online widget – 15% · 2 joined via the Talent Community website – 1% Over All Source Stats : · 26951 were from recruiter imports – 32% · 36697 joined via mobile – 44% · 19391 joined via the online widget – 21% · 1152 joined via the Talent Community website – 3% AppVault Client: 84,191 In Talent Community
P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R Building Your Pipeline
M U LT I P L E AV E N U E S
• All Encompassing Candidate Experience • Multiple Calls to Action • Responsive Designed • Modular • Search Engine Optimized • Trackable • Automated based on ATS • Custom Creative B U I L D I N G Y O U R P I P E L I N E L A N D I N G PA G E S
Initial Questions: • What is your top performing media source? o Is that based on a first attrition or last attrition model? • How long does it take a job seeker to commit to filling out an application from first contact with your open positions? • Do you know what the drop-off rate is from your current job postings? • Are you utilizing SEO optimization on your site and job landing pages? o Do you have a reciprocal linking strategy in place? • What does your jobs look like on search aggregators like indeed.com, glass door, etc.? • How customizable are your search options for job seekers?
Experience – Ongoing Recruitment Consultation Strategy – Improve Candidate Experience & Employment Brand Technology – Increase Engagements With Passive & Active Candidates Efficiency - Automate Communications, Job Matching & Referrals Communication – Client Success Manager / Dedicated Point Of Contact ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment Why AppVault? Next Webinar: June 16th - Candidate Destinations: Matching Job Seeker Expectations

More Related Content

Pipelining Talent: A Sourcing Webinar

  • 1. Pipelining Talent: A Sourcing Webinar
  • 2. Why Should Your Recruitment Team Have A Talent Pipeline? • Reduce Candidate Drop Off – Improve ROI and Create Better Employment Brand • Simplify Candidate Engagement – Control Your Career Site Traffic • Bridge The Gaps – Communicate Efficiently • Pipeline Key Talent – Build Better Relationships With Passive Job Seekers • Reduce Time-To-Hire – Source Candidates That Already Expressed Interest With Your Company
  • 3. • Examples of Passive Candidate Engagement. • Reengage Candidates. • Advanced Features for Talent Community Development. • Building Your Pipeline Pipelining Talent P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
  • 4. Passive Vs. Active Jobseeker P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
  • 5. J O B S E E K E R E N G A G E M E N T C H A N N E L S Place Print AD SMS Texting Digital Media Mobile Platform CRM/Talent Communities Organic Search “The Shift Has Occurred” -Engage Jobseekers 24/7 On Their Terms
  • 6. T O D AY ’ S L A N D S C A P E I S H I G H C A N D I D AT E D R O P O F F Of Candidates that land on your career site, COMPLETE AN APPLICATION THROUGH AN ATS. “For many reason including it’s just a pain and too difficult”
  • 7. R E A S O N S W H Y C A N D I D AT E S L E AV E B E F O R E A P P LY I N G Career site is hard To navigate and find key info. Application process is too long! Job postings and apply process is not formatted for mobile. Application asks for to much personal info right off the bat. I don’t have A resume! Mobile Career Site Mobile Apply Don’t visit career sites. Prefer to search for jobs by location & keyword. SEO Job Landing Pages There was not a open position that matched my experience Just browsing Talent Community Talent Community Talent Community Talent Community Talent Community
  • 8. • Both External AND Internal Hiring • Assists With Referrals • Both Active and Passive • Allows You To Be Proactive vs. Reactive • Automation Is Key To ROI And Recruiter Buy In • Build Pipelines For All Key Segments - examples College, Veterans, Referrals, Marketing, etc. • Full Functioning CRM Functionality Is Key Talent Pipeline(Talent Community) Thoughts:
  • 9. Reengage Candidates P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
  • 10. AUTOMATED JOB MATCHING / J O B A L E R T S
  • 11. S U C C E S S S T O R Y 08/06/2015, a recruiter at our Client put in his two weeks’ notice. The Candidate that was hired for his replacement was hired from their pipeline. He joined their pipeline via online January Of 2015 and received a job matching email on 8/10/2015 and in his role by 08/20/2015.
  • 12. E M A I L C A M PA I G N S Campaign Types: • Re-hire • Surveys • Stay In Touch • Birthdays • Orientation • Holidays Ability To Send Out Specific Email Campaigns
  • 13. Advanced Features for TC Development P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R
  • 14. TA L E N T C O M M U N I T Y • Automated Job Alerts Based on ATS Integration • Targeted Email Campaigns • Personalized Recruiter Job Matching Emails • Recruiter Alerts • Targeted Skill-based Email Blasts • Timed Email Campaigns and Surveys • Email Editing Tool • Mobile Optimized Email Campaigns Recruitment CRM
  • 15. • Audience Demographics • Community Segmentation and Growth • Comparison Analysis • Geographic Segmentation • Email Campaign Performance • Job Matching Email Analytics • Exportable Reports Reporting and Metrics M E T R I C S
  • 16. C A S E S T U D Y- 1 S T Y E A R Of the 210 hired from their Talent Community: · 28 were from recruiter imports – 14 % · 147 joined via mobile – 70% · 33 joined via the online widget – 15% · 2 joined via the Talent Community website – 1% Over All Source Stats : · 26951 were from recruiter imports – 32% · 36697 joined via mobile – 44% · 19391 joined via the online widget – 21% · 1152 joined via the Talent Community website – 3% AppVault Client: 84,191 In Talent Community
  • 17. P I P E L I N I N G TA L E N T: A S O U R C I N G W E B I N A R Building Your Pipeline
  • 18. M U LT I P L E AV E N U E S
  • 19. • All Encompassing Candidate Experience • Multiple Calls to Action • Responsive Designed • Modular • Search Engine Optimized • Trackable • Automated based on ATS • Custom Creative B U I L D I N G Y O U R P I P E L I N E L A N D I N G PA G E S
  • 20. Initial Questions: • What is your top performing media source? o Is that based on a first attrition or last attrition model? • How long does it take a job seeker to commit to filling out an application from first contact with your open positions? • Do you know what the drop-off rate is from your current job postings? • Are you utilizing SEO optimization on your site and job landing pages? o Do you have a reciprocal linking strategy in place? • What does your jobs look like on search aggregators like indeed.com, glass door, etc.? • How customizable are your search options for job seekers?
  • 21. Experience – Ongoing Recruitment Consultation Strategy – Improve Candidate Experience & Employment Brand Technology – Increase Engagements With Passive & Active Candidates Efficiency - Automate Communications, Job Matching & Referrals Communication – Client Success Manager / Dedicated Point Of Contact ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment Why AppVault? Next Webinar: June 16th - Candidate Destinations: Matching Job Seeker Expectations