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Salesforce's Director of Product Talks: Communication in the Digital Age

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Product School
Product School

Salesforce's Director of Product Management, Divya Ashok, discussed how to powerfully communicate as a Product Manager. How to master the language, influence vs. chain of command, finding the right opportunity, and building domain expertise.

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© Divya Ashok Salesforce's Director of Product Talks: Communication in the Digital Age
© Divya Ashok Communication in the Digital Age Divya Ashok
© Divya Ashok Hello! I am Divya Ashok Director, Product Management @Salesforce President, Salesforce Women’s Network You can find me at: @diviashok divyaashok
© Divya Ashok Journey to becoming a Product Manager Engineering to Product Management Obstacles/Opportunities to becoming a PM ● Language ● Influence vs. Chain of command ● Right Opportunity ● Building domain expertise
© Divya Ashok What is Communication? The successful conveying or sharing of ideas and feelings… Oxford dictionary
© Divya Ashok Aspects of Communication for a PM VALIDATEFEEDBACKEXPRESS LISTEN STRUCTURE TRANSLATE
© Divya Ashok To listen well is as powerful a means of communication and influence as to talk well.
© Divya Ashok TRANSLATION IS AN ART & A SCIENCE MVP Least Effort for Maximum Gain Clarity on the “WHAT” Questions on the “HOW” not a decision
© Divya Ashok FEEDBACK & VALIDATE ❏ “Customer Churn” ❏ Customer Empathy - very important ❏ Make customers design partners ❏ Councils or Community Forums ❏ Just speak to various parties!!!
© Divya Ashok EXPRESS ❏ Reiterating requirements, progress, impact ❏ Data-driven focus augmented with a Point-of-View ❏ Executives always kept in the loop ❏ Do not surprise stakeholders! ❏ Have basic templates for ease of use
© Divya Ashok Your Communication Toolkit Face-to-face Email Voice Video Body Language Tone Artefacts SMEs Cultural Empathy T O O L K I T CHANNELS Ideal
© Divya Ashok Elicit ideas but own your product KEY TAKE-AWAYS Diagram featured by http://slidemodel.com Communicate constantly and frequently Stakeholder management is key Translation is an art and a science Know your tools, use them wisely
© Divya Ashok Q&A Thank you!
© Divya Ashok www.productschool.com

More Related Content

Salesforce's Director of Product Talks: Communication in the Digital Age

  • 1. © Divya Ashok Salesforce's Director of Product Talks: Communication in the Digital Age
  • 2. © Divya Ashok Communication in the Digital Age Divya Ashok
  • 3. © Divya Ashok Hello! I am Divya Ashok Director, Product Management @Salesforce President, Salesforce Women’s Network You can find me at: @diviashok divyaashok
  • 4. © Divya Ashok Journey to becoming a Product Manager Engineering to Product Management Obstacles/Opportunities to becoming a PM ● Language ● Influence vs. Chain of command ● Right Opportunity ● Building domain expertise
  • 5. © Divya Ashok What is Communication? The successful conveying or sharing of ideas and feelings… Oxford dictionary
  • 6. © Divya Ashok Aspects of Communication for a PM VALIDATEFEEDBACKEXPRESS LISTEN STRUCTURE TRANSLATE
  • 7. © Divya Ashok To listen well is as powerful a means of communication and influence as to talk well.
  • 8. © Divya Ashok TRANSLATION IS AN ART & A SCIENCE MVP Least Effort for Maximum Gain Clarity on the “WHAT” Questions on the “HOW” not a decision
  • 9. © Divya Ashok FEEDBACK & VALIDATE ❏ “Customer Churn” ❏ Customer Empathy - very important ❏ Make customers design partners ❏ Councils or Community Forums ❏ Just speak to various parties!!!
  • 10. © Divya Ashok EXPRESS ❏ Reiterating requirements, progress, impact ❏ Data-driven focus augmented with a Point-of-View ❏ Executives always kept in the loop ❏ Do not surprise stakeholders! ❏ Have basic templates for ease of use
  • 11. © Divya Ashok Your Communication Toolkit Face-to-face Email Voice Video Body Language Tone Artefacts SMEs Cultural Empathy T O O L K I T CHANNELS Ideal
  • 12. © Divya Ashok Elicit ideas but own your product KEY TAKE-AWAYS Diagram featured by http://slidemodel.com Communicate constantly and frequently Stakeholder management is key Translation is an art and a science Know your tools, use them wisely