Responsive web design uses a single website that automatically adapts to different screen sizes and devices like mobile phones and tablets. It has benefits like only needing to maintain one site, improved search rankings, and coexisting with other mobile strategies. While it can increase page load times and content may look generic on some devices, responsive design is important because over 60% of users now access the web on mobile primarily or exclusively, and it allows sites to work well on any device. Frameworks like Bootstrap and Foundation can help businesses get started with responsive design on their sites and Miva Merchant offers a specific Bootstrap framework.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
The mobile web is no longer a concept – it's a mainstream reality that will impact any organization that aims to communicate with target audiences online.
This document discusses how mobile devices have become integral to everyday life and business. It notes that over 62% of people in the UK own smartphones, and that mobile devices will outnumber PCs globally this year. It then asks business owners 5 questions about how mobile is challenging their value proposition, impacting their digital destinations, how they are adapting to mobile, how their marketing and infrastructure should change, and how to connect with audiences across multiple screens. Each question is followed by tips, statistics and recommendations for businesses to better engage with customers in the mobile environment.
This document discusses different methods for mobilizing a website to increase reach. It begins by noting the growing percentage of people who browse the web primarily via mobile devices. It then outlines three main options for making a site mobile-friendly: native apps, mobile-friendly plugins/templates, and responsive web design. For each option, it provides details on features, benefits, drawbacks, and examples. It concludes by advising readers to choose the best option based on their budget and needs, and emphasizes that high-quality content should remain the priority regardless of method.
This document discusses the importance of having a mobile optimized website for businesses. It notes that over 4 billion mobile devices are in use worldwide and people are increasingly using their phones to access the internet and make purchases. Having a mobile optimized website allows businesses to tap into this growing mobile market. It provides tips for an effective mobile site, including using a simple layout, fast download speed, integrating maps, and connecting to offline advertising. The benefits of a mobile site include higher search rankings, a better customer experience, increased sales, and a stronger brand image. It recommends hiring a professional to help businesses create and manage a successful mobile presence.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Google has announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This webinar presentation explains the algorithm and how to find out if you are mobile friendly.
Google has announced that mobile-friendliness will become an important ranking factor in mobile search results starting April 21, 2015. This webinar presentation explains the algorithm and how to find out if you are mobile friendly.
By making a website mobile-friendly, businesses can see increases in customers and revenue as mobile internet usage grows dramatically.