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Project ARA

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Ashish Kumar Senapati

Project Ara is the codename for an initiative that aims to develop an open hardware platform for creating highly modular smartphones.

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A R A By: Ashish Kumar Senapati
Contents 1.Introduction 2.Objective 3.Structure And Features 4.Market Piloting 5.Reception 6.Advantages & Disadvantages 7.References
�� Project Ara is the codename for an initiative that aims to develop an open hardware platform for creating highly modular smartphones. • The platform will include a structural frame or endoskeleton that holds smartphone modules of the owner's choice, such as a display, camera or an extra battery. • It would allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste. Introduction
Project Ara is all about opening Hardware in the same way Android has opened software. Objective
• Google intends to sell a starter kit where the bill of materials is US $50 and includes a frame, display, battery, low-end CPU and WiFi. • Anyone will be able to build a module without requiring a license or paying a fee. This would be similar to how the Google Play Store is structured.
Project Ara was developed and was led by Paul Eremenko. The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a subsidiary of Google.
Structure And Features Ara Smartphones are built using modules inserted into metal endoskeletal frames known as "endos". The frame will be the only component in an Ara Smartphone made by Google. It acts as the switch to the on-device network linking all the modules together. It will be available in three sizes:
Project ARA
• Frames have slots on the front for the display and other modules. On the back are additional slots for modules. • Modules can provide common smartphone features, such as cameras and speakers, but can also provide more specialized features, such as medical devices, receipt printers, laser pointers, pico projectors, night vision sensors, or game controller buttons. Each slot on the frame will accept any module of the correct size. • Modules will be available both at an official Google store and at third-party stores. Ara Smartphones will only accept official modules by default, but users can change a software setting to enable unofficial modules. This is similar to how Android handles app installations.
Project ARA
Market Piloting • Motorola publicly announced Project Ara on October 29, 2013 and said they will be working collaboratively with Phonebloks. Motorola went on a 5-month road trip throughout the United States in 2013 called "MAKEwithMOTO" to gauge consumer interest in customized phones. Interested developers, testers, or users can sign up to be Ara Scouts. • Google stated at their Developers Conference on January 14, 2015 that Google will test the marketability of an updated version of Spiral 3, a new generation of Project Ara hardware architecture, in Puerto Rico. The modules will be sold out of a food-truck-like vehicle, with project lead Eremenko stating “We want to create a flexible retail experience. We’re designing a food truck as a retail vehicle for the Project Ara market pilot testing.”
Reception • Initial reception to an earlier but similar modular phone concept Phonebloks was mixed, citing possible infeasibility, lack of a working prototype, as well as other production and development concerns. Project Ara's launch followed shortly after the launch of Phonebloks and better addressed some of the production and development issues since it had OEM backing, but other issues were raised about the Project Ara modular concept. • Potential issues with the modular concept include a tradeoff between volumetric efficiency and modularity, as the framework interface holding the device would increase overall size and weight.
Project ARA
Project ARA
Project ARA
References • https://en.wikipedia.org/wiki/Project_Ara • https://www.projectara.com • https://www.youtube.com/watch?v=intua_p4kE0
Want to know more then just Google it Thank You!

More Related Content

Project ARA

  • 2. Contents 1.Introduction 2.Objective 3.Structure And Features 4.Market Piloting 5.Reception 6.Advantages & Disadvantages 7.References
  • 3. • Project Ara is the codename for an initiative that aims to develop an open hardware platform for creating highly modular smartphones. • The platform will include a structural frame or endoskeleton that holds smartphone modules of the owner's choice, such as a display, camera or an extra battery. • It would allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste. Introduction
  • 4. Project Ara is all about opening Hardware in the same way Android has opened software. Objective
  • 5. • Google intends to sell a starter kit where the bill of materials is US $50 and includes a frame, display, battery, low-end CPU and WiFi. • Anyone will be able to build a module without requiring a license or paying a fee. This would be similar to how the Google Play Store is structured.
  • 6. Project Ara was developed and was led by Paul Eremenko. The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a subsidiary of Google.
  • 7. Structure And Features Ara Smartphones are built using modules inserted into metal endoskeletal frames known as "endos". The frame will be the only component in an Ara Smartphone made by Google. It acts as the switch to the on-device network linking all the modules together. It will be available in three sizes:
  • 9. • Frames have slots on the front for the display and other modules. On the back are additional slots for modules. • Modules can provide common smartphone features, such as cameras and speakers, but can also provide more specialized features, such as medical devices, receipt printers, laser pointers, pico projectors, night vision sensors, or game controller buttons. Each slot on the frame will accept any module of the correct size. • Modules will be available both at an official Google store and at third-party stores. Ara Smartphones will only accept official modules by default, but users can change a software setting to enable unofficial modules. This is similar to how Android handles app installations.
  • 11. Market Piloting • Motorola publicly announced Project Ara on October 29, 2013 and said they will be working collaboratively with Phonebloks. Motorola went on a 5-month road trip throughout the United States in 2013 called "MAKEwithMOTO" to gauge consumer interest in customized phones. Interested developers, testers, or users can sign up to be Ara Scouts. • Google stated at their Developers Conference on January 14, 2015 that Google will test the marketability of an updated version of Spiral 3, a new generation of Project Ara hardware architecture, in Puerto Rico. The modules will be sold out of a food-truck-like vehicle, with project lead Eremenko stating “We want to create a flexible retail experience. We’re designing a food truck as a retail vehicle for the Project Ara market pilot testing.”
  • 12. Reception • Initial reception to an earlier but similar modular phone concept Phonebloks was mixed, citing possible infeasibility, lack of a working prototype, as well as other production and development concerns. Project Ara's launch followed shortly after the launch of Phonebloks and better addressed some of the production and development issues since it had OEM backing, but other issues were raised about the Project Ara modular concept. • Potential issues with the modular concept include a tradeoff between volumetric efficiency and modularity, as the framework interface holding the device would increase overall size and weight.
  • 17. Want to know more then just Google it Thank You!