Poq studio Company Overview

Mr. Keith Chow Chief Operating Officer, Hotmob Limited Speech topic: Mobile ads in the perspective of user experience

The webinar provided an overview of programmatic advertising trends globally and in Asia. It discussed how programmatic has evolved from broadcast advertising to targeted real-time ads on thousands of devices. The speakers from Rubicon Project and InMobi described how automation has benefited the advertising industry by streamlining processes. InMobi's capabilities in data gathering, audience segmentation, and inventory were highlighted. Key trends of growing programmatic spending, especially in mobile and video, in India and Asia were shared. The webinar concluded with recommendations on effective programmatic media buying strategies.

Mr. Edwin Lai Head of Large Merchant Team, PayPal Hong Kong & Taiwan Speech topic: The Emerging Mobile Commerce

The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem

Go2mobi is the proven RTB DSP ad network for mobile performance. Since 2011, Go2mobi has been a leader in mobile real-time bidding, display, and mobile search and social marketing. Our industry leading suite of mobile advertising technologies allows brands to manage complex programmatic mobile media buys that garner highly engaged consumers at scale.

My attempt at fusing complex metaphors for Over-The-Top (OTT) content consumerism -- and the massive impact of the mobile App Economy. Hopefully, so Mobile Operators can easily understand (and benefit from) or at least open up to, the dramatic change sweeping them into places where consumers now wish to go; more especially in an "All You Can App" world. Can they embrace the new chemicals that fuel the World's increasing App Addiction?