On Page SEO by Nick Adkins

How to choose and implement these eight social media tools: social bookmarking, ratings and reviews, Scribd, RSS, Facebook, Twitter, Podcasts, and YouTube. Presented at the 2009 Social Media for Government conference in Edmonton, Alberta.

Search Engine Optimization (SEO) is the process of optimizing your website or online content to improve its visibility and ranking on search engine results pages. It is an essential tool for digital marketers and website owners to attract organic traffic and improve their online presence.

1. How to get traffic and increase sales for your Shopify store. 2. Keywords 3. Keyword research: Define your target audience and brainstorm for the keywords Copy and paste your ideas into Google Keyword Planner, add ideas using Google ”Searches related to”, Ubersuggest tool and check their search volume + check and consider your successful competitors keywords (SemRush) Cleanse the list – remove too broad, too competitive (use SEO Quake or MOZ plugin) queries 4. Site structure: • Easy to navigate, intuitive for users • Logical hierarchy for the search bots • Smart link juice flow 5. indexation & duplicate content: 6. Navigation - breadcrumbs 7. A video for products Better conversions Traffic from video channels Its free. Easy. 8. Analytics & Social

The Advanced Internet Marketing Training Programme Digital Marketing Course provided by DIDM comes along with a guarantee 100% job security and placement as well as lifetime job assistance is also provided.

- Keyword research is important to define the target audience and find relevant keywords with good search volumes using tools like Google Keyword Planner, Google "Searches related to", Ubersuggest, and SEMRush. The keyword list should be cleaned by removing overly broad or competitive keywords. - The site structure should allow for smart link juice flow and an intuitive, easy to navigate hierarchy for users and search bots. Sitemaps, XML tags, and redirect codes help with indexation and avoiding duplicate content issues. - Videos can be added to product pages to improve conversions and engagement. Using YouTube is free and easy. Analytics and profiles on platforms like Google, Twitter, Facebook, YouTube, and Instagram help track traffic and

SEO involves optimizing keywords, content, links, and technical elements. Proper keyword research is the first step and involves tools like Google Keyword Planner and SEMrush. On-page optimization focuses on keywords in titles, headings, content, and images. Off-page factors like relevant backlinks, speed, and submitting to search engines are also important for SEO success. Regular audits and tool use ensures the site meets Google's technical guidelines.

Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are: Meta Tag Optimizations: - Open Graph Optimization (OGO) - Facebook Optimization (FBO) - Facebook Insights Optimization Google Analytics & Other Web Analytics Optimization Onpage Optimization: - Install Social Sharing Instruments - Buttons, Widgets - URL Optimization and Shorteners - Display Social Interactions on Site - Social Interaction Plugins Content Optimization on site for Social Media Visibility - Rich Contents (Images/Video) Optimization - Social Signals Optimization for SEO - Readability Optimization - Engagement & Virality Optimization - Content Audit Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo

This document provides an overview of basic search engine optimization strategies. It discusses on-site SEO techniques like optimizing title tags, meta descriptions, and keyword meta tags. It also covers off-site SEO like link building. Other topics include keyword research tools, measuring tools, competitive analysis, and a proposed 6-month SEO campaign plan involving content creation, link building, social media, and local listings.

The document discusses implementing Open Graph metadata and Twitter Cards to optimize content sharing on social networks. It explains that over 30% of web traffic now comes from social media, with Facebook, Pinterest and Twitter being the top sources. It provides best practices for Open Graph tags and Twitter Cards including recommended image sizes. Common issues like duplicate tags and caching are covered along with tools for debugging social metadata.

This document provides an overview and agenda for a research methods workshop. The workshop will cover setting research goals and objectives, identifying problems, an overview of techniques like interviews, focus groups, card sorts and personas. It will also cover content strategy topics like audits, inventories, modeling, and gap analysis. The goal is for attendees to feel confident in selecting appropriate research methods to gain actionable insights. Breaks are included and participants will have exercises to set goals and identify issues to research.

This document provides an overview of search engine optimization (SEO) including definitions, key concepts, and best practices. It defines SEO as improving website visibility in organic search results. Major points covered include: - The top factors search engines like Google consider in rankings are speed, mobile friendliness, high quality content, and links from other relevant sites. - On-page techniques like optimizing titles, meta descriptions and images can boost rankings. - Engagement with social media and multimedia content creates backlinks and awareness. - Analytics tools like Google Analytics and search console help measure SEO performance and identify issues.

Mehul Thakur developed his own content and step by step manual to work on SEO tool and explained to his follow mates.

The document discusses various structured data and rich snippets that can be added to web pages to provide additional information to search engines. It covers topics like schema.org markup, JSON-LD, microdata, Google's structured data testing tool, and different types of rich snippets for articles, books, courses, events, jobs, recipes, reviews, videos and more. It also discusses reasons why rich snippets may not be showing up and tools for testing structured data implementation.

The document provides guidelines for creating and optimizing a blog to improve search engine optimization (SEO). It recommends following the COLT approach: focusing on content, optimization, linking, and time. Key guidelines include optimizing titles and content for search engines and users, using keywords appropriately, linking content internally and externally, and allowing time for search engine indexing and ranking. Images, navigation, and citations are also discussed. The overall goal is to provide useful, well-structured content that search engines can understand and users want to engage with over a period of months for SEO benefits.

Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars. The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you. It's also not snake oil or pixie dust. SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.

Simple Spec Path presentation makes a proposal for a software development and delivery approach that enables a rapid start of Sitecore project implementation phase in a short period of time. The approach allows executing a transition from the high-level business requirements to a certain level of implementation details that are essential for enterprise-level software development phase start and successful delivery of the final software product.

This document discusses various topics related to content marketing and social media marketing. It provides links to resources on developing customer profiles, conducting competitor analysis, community management, influencer marketing, content pitching, search engine optimization, social media crisis response, viral marketing on Facebook, and the evolution of social networks and customer relationship management. Key themes discussed include developing relationships with customers, driving demand generation, and improving brand visibility.

Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow. MivaCon 2016, Friday session 2.