SEO and Marketing
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This document discusses search engine optimization (SEO) and marketing. It begins with defining SEO and its importance for driving website traffic. It then covers key topics like search engines, on-page and off-page optimization techniques, SEO dos and don'ts, and tools like Google Analytics and Webmaster Tools. The goal of SEO is to get a site ranked highly in organic search results by optimizing pages with target keywords, links, and other on-page and off-page factors. Regular tracking and analysis of metrics is also recommended.
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SEO and Marketing
- 2. Agenda 1 2 What, Why SEO? Search Engines 3 Search Engine Optimization 4 SEO Techniques 5 SEO Don’ts 6 Google Webmaster Tools 7 Google Analytics
- 3. What, Why SEO? • Search Engine Optimization is all about getting your site ranked high in search results. • Ranking up in search engine result will always attract more visitors to your site. • A website which is not shown up in a search result is almost like that the website doesn’t exist at all.
- 4. Search Engines • Over 93% of internet users use Search engine to filter the information available. • 75% of users never scroll past the first page of search results. Among them 63% of the users prefer to click only the first 3 results which are often called the “Golden Triangle” listing.
- 5. Paid Ads vs. Organic Results
- 6. Search Engine Types • Crawler Based • Human Powered
- 7. Indexing • Placement of keywords • Keyword count in a page • Are the pages linked from here also has the keyword?
- 8. Optimization Technique • On Page Optimization • Off Page Optimization
- 9. On Page Optimization • Keyword Targeting should be relevant to – The business – The content of the site – The potential customers being targeted • Before finalizing any keyword it is essential to ensure the following features, – Traffic for that keyword – Wealth of the keyword
- 10. Re-phrase the content • Before – In this article I am going to give tips about search engine optimization. • After – Search Engine Optimization(SEO) is one of the most important topics, in this article I am going to write some SEO Tips and Tricks • Tool – http://tools.seobook.com/general/keyword-density/
- 11. On Page HTML Entities • Title Tag – <title>TNEA.Explorer </title> • Meta Tag – <meta name="description" content="TNEA Explorer provides you list of possible engineering colleges you can get in the Admissions 2013 based on your cut off mark and community">
- 12. On Page HTML Entities • Meta Revisit – <meta name="revisit-after" content="30 days"> • Image Alt – <img src=“my-pic.jpg” alt=“my-name” />
- 13. On Page HTML Entities • Meta Revisit – <meta name="revisit-after" content="30 days"> • H1 tag – <h1>TNEA · Explorer</h1>
- 14. Off Page Optimization • The number of inbound links to the site • Back links from other sites • Social media sharing • Active involvement in relevant community conversations like blogging • Adding links to directories like Open Directory
- 15. Sitemap • Attributes – – – – URL location The last updated date of a page Frequency of its change Priority • File Format <?xml version="1.0" encoding="utf-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://example.com/</loc> <lastmod>2014-01-01</lastmod> <changefreq>daily</changefreq> <priority>0.8</priority> </url> </urlset> Sitemap generator - http://www.xml-sitemaps.com
- 16. Robots • Robots.txt This is a simple text file placed inside the root directory of any site and contains what is known as Robots Exclusion Protocol. • File Format User-agent: * Allow:/ User-agent: Mediapartners-Google* Allow: / User-agent: Googlebot-Image Allow: / User-agent: Adsbot-Google Allow: /
- 17. SEO Don’ts • Keyword stuffing • Cloaking • Duplicate contents • Incorrect robots.txt • Hidden Text • Title Stacking
- 18. Google Webmaster Tool • Helps to identify crawling errors. • Helps to upload sitemap file. • Analyze and generate robots file. • Helps to remove unwanted URL’s. • Get a glimpse how Google bot sees the page. • Get tips to improve site performance.
- 19. Google Analytics
- 21. ?