NCSU College of Textiles
TTM 582 Marketing Final Presentation
Marketing Campaign designed for the release of the Levi's Commuter x Jacquard by Google Trucker Jacket
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
NWRA Q2 Program: How Recruiters can Survive the Shift to a Connected Device L...NorthwestRecruiters
Guest speaker, Michael Marlatt's presentation of "How Recruiters can Survive the Shift to a Connected Device Landscape."
Presentation Overview:
As job-seeking behaviors migrate to smartphones and other connected devices, it is important for employers to improve their mobile Web experience. Our program will explore trends in mobile usage behaviors and technology adoption and address how the mobile channel is presenting new opportunities for engaging with today's hyper-connected generation.
Kodak failed to focus on youth and new technologies like digital photography, instead clinging to print and film. In contrast, Apple has focused on youth for 20 years, developing products like the iPod and iPhone for new generations and partnering with education. Where Kodak isolated itself with an insular culture and "design thinking" focused on products, Apple closely engaged youth to understand their needs. Kodak could have created new technologies like Instagram but failed to engage or understand youth, sowing the seeds of its bankruptcy.
Growing creativity | Anna Newson | LinkedInRebecca Povey
This live blog summarizes Apple's product launch event on March 21, 2016. Key announcements include:
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- An updated 9.7-inch iPad Pro tablet with a brighter display and Apple Pencil support.
- New Apple Watch bands and a lower starting price of $300 for the Apple Watch.
- Updates to iOS 9, including Night Shift mode and improvements to Health, News, and CarPlay apps.
- No mention of 3D Touch capabilities on the new devices.
The blog also discusses Tim Cook's comments defending Apple's
James Chan is the founder and CEO of Silicon Straits, which aims to build a startup ecosystem in Asia Pacific. Silicon Straits operates at the intersection of ideas, capital, and talent through its venture fund, incubator programs, coworking space in Singapore (CO.LAB), and software development team in Vietnam (SAIGON). While startup ecosystems take decades to develop, Silicon Straits hopes to help accelerate the process in emerging markets through initiatives that bring together entrepreneurs, engineers, designers, investors and advisors. The goal is to provide the necessary platforms, resources and connections for individuals and teams to develop their ideas and start new companies.
Corporate profile of the Silicon Straits group, an innovation tribe in Asia Pacific that is building a better platform for designers, engineers & entrepreneurs to get together, be inspired, make things and start or grow companies.
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The document discusses prototyping innovation and integrating change management. It addresses why innovation is important for companies and how innovation strategies can be optimized within a company's organizational structure. The author is Axel Quack, Vice President for Innovation and Head of the Innovation Lab at Pixelpark, who discusses lessons learned about Pixelpark's innovation strategy and integrating innovation through its structure.
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
Tigers@mekong strategy meeting - Observations at the Intersection of Ideas, T...James Chan
James Chan is the founder and CEO of Silicon Straits, which aims to build better startup ecosystems in Asia Pacific. He discusses various factors needed for strong startup ecosystems, including co-working spaces, maker spaces, angel investment networks, and efforts to attract and develop talent. Chan also talks about Silicon Straits' initiatives in Singapore and Vietnam, which include a seed fund, software incubator, co-working space, and efforts to connect entrepreneurs, investors, and communities across the region.
The document discusses how technology has changed and affected behavior. It will cover how mobile technology has evolved, how people now access the internet through various devices, and how this has impacted behavior. It will then discuss approaches to creating better mobile products and building mobile apps.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
The document discusses the difficulty of predicting innovation and the future of technology. It notes that experts are often not as accurate as chance in their predictions, and that truly innovative companies are able to achieve what experts deem impossible or improbable. The document also highlights how industries and leading companies are often disrupted by new innovations and new players that emerge.
This document discusses how careers are changing and will continue to change in the future. It notes that many current and future jobs have not even been invented yet. Careers will be more fragmented and specialized. The document then lists 20 potential future jobs and provides a brief description of each. It concludes by discussing the methodology used by Sparks & Honey to track cultural trends and predict future jobs.
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
What’s New in Social Media:The Latest Trends and Opportunities for BusinessJa...Mark Grindeland
This document summarizes the key trends and opportunities in social media presented by ShesConnected Multimedia. It outlines the growth of major social media platforms like Facebook, Twitter, YouTube and blogs. It provides case studies of how brands like Starbucks, Burberry and Cadbury are generating ROI through social media. It also discusses tools and tactics for social listening, engagement, community building and measurement. Finally, it presents ShesConnected Multimedia as a company focused on social media and community management that can help brands build and grow their online communities.
A look at the top digital trends for 2013, including Personalization, Integration and Customization, along with the latest developments in Mobile, Social and Advertising.
This document discusses emerging trends in public relations and communications related to technology, content, and audiences. It emphasizes the importance of mobile strategies, social media, personalized and on-demand content, and seamless experiences across devices. Professionals must lead by innovating with new technologies, understanding audiences, and producing content for multiple platforms. Personalization, hashtags, and archived content allow for on-demand access. A responsive and multi-platform approach is needed to engage audiences who access information from many "seamless screens". Mobile strategies like apps and responsive design are crucial for communications in today's digital age.
This document discusses effective mobile marketing strategies. It summarizes WillowTree Apps' growth from 2008 to 2012, including launching their first app, growing their client base to include large companies, and expanding their mobile development capabilities to multiple platforms. It also covers trends in the mobile industry like the rise of tablets and smartphones. Key topics discussed include designing for different mobile platforms, the state of mobile advertising, and emerging strategies like gamified advertising and location-based apps.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
The document discusses the growth of mobile apps and the app revolution. It notes that smartphones account for only 5% of the total mobile market but there are over 500,000 apps available today. It also discusses why apps have exploded in popularity due to their ability to provide social, local, and mobile engagement opportunities. The document then promotes TheAppBuilder as a solution that allows easy app creation and distribution without coding skills.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Pixt allows users to create collaborative photo and video walls that can be viewed simultaneously on the web, mobile devices, and connected TV. These walls enable groups to share content in real-time from services like Facebook, Flickr, and YouTube. Pixt aims to make sharing digital media more social and interactive by bringing photos and videos together in touch-based walls that are easy to sort, share, and manage.
Mojiva is an expert at providing concise rich media summaries:
(1) Mojiva provides leading brand advertising and exclusive social integration capabilities on mobile devices.
(2) The document highlights several rich media campaigns run by Mojiva including expanding banners for FedEx and Tropicana that drove clicks and engagement.
(3) Mojiva's solutions allow targeting of audiences based on location, daypart, operating system, and interests to deliver contextually relevant mobile advertising.
1) The webinar discusses how associations can meet rising expectations for mobile engagement at events by developing mobile apps and websites.
2) A panelist explains how her association developed a basic mobile app to provide schedules, maps, and networking to better engage attendees, speakers, exhibitors, and sponsors.
3) Future expectations for mobile include seamless check-ins, interactive notes, surveys and analytics to improve events over time.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
Get Up to Speed provides fully funded business support and training to help companies make the most of new superfast broadband. They offer workshops, seminars, and guidance on topics like search engine optimization, mobile marketing, social media, and content creation. Their goal is to help businesses optimize their online presence, think mobile, engage socially, and create effective content through various digital marketing channels.
The Movement Project is a multi-episode series profiling diverse groups of elite senior athletes. Each episode features a different athlete and their dedication to their sport despite growing old. The episodes are photographed in bold black and white and titled after the movement of each sport, such as "leap" or "surf". By telling inspirational stories, the series aims to have broad appeal. Sponsorship would connect brands to the large, engaged senior audience through cross-platform promotion. A complete media plan is available for $500,000 for six episodes.
The Movement Project is a multi-episode series profiling diverse groups of elite senior athletes. Each episode features a different athlete and their dedication to their sport despite growing old. The episodes will be distributed through a custom Facebook app and targeted ad network. Sponsorship of the series provides brand association with positive messaging around determination and overcoming adversity.
This document provides an overview of a workshop on social media. It includes summaries of the agenda, introductions, statistics on social media usage, and discussions on listening strategies, content creation, influencers, and using social media for thought leadership. The workshop covers best practices for social media engagement and emphasizes using social media as a two-way communication channel to build relationships and tell your organization's story.
The document discusses online marketing strategies. It begins with introductions and an agenda that includes case studies on photography and farming businesses that have adapted to digital marketing. It then covers five key areas: optimizing reach through search engine optimization; focusing on mobile by making websites responsive and using location-based apps; using social media like Facebook, Twitter, and LinkedIn to both listen and engage customers; creating content such as blogs, videos and newsletters; and managing online reputation by responding to customers on social media.
The document discusses various digital trends including the growth of social media and mobile apps, how brands are using digital platforms to promote themselves through storytelling and engaging content, and tips for how brands can better connect with and understand consumers in the digital space through personalized, targeted, and measurable approaches. It provides examples of how companies like Coca-Cola, Google, and Twitter are leveraging digital and social media to build their brands and engage audiences.
This document discusses how mobile usage has surpassed desktop usage, with people frequently checking their phones throughout the day. It argues that publishers need to design for mobile by "unbundling" their content into focused apps tailored to specific user needs and use cases. Examples are given of magazines breaking out recipes and stories into separate apps. The document also introduces "Channels", a tool for creating continuous publishing apps with minimal effort through features like reposting web content, in-app posting, and pre-built interactive content cards.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
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2. New
American
Wayfinders
Contents
• The Problem & Opportunity
• Current Situation with Levi’s and Google
• Objectives and Goals
• Target Persona
• Strategy
• Tactics
• Expected Results
• Budget
4. Share ofVoice forVerticalWearableTech system:
-Defining what is “VerticalWearableTech System”- it is a family of wearable tech products and smart
devices designed to work together and produced by the same company. For example, Fitbit is just
Fitbit. It is a wearable that can interact with other smart phones, but Fitbit does not also make those
smart phones. Apple is a whole system. They have iCloud, iTunes, Airbook, iMac, AppleWatch, iPhone,
etc., and they all interact.
For the “Share ofVoice forVerticalWearableTech Systems” direct searches, using quotation marks, for
AppleWatch 2Wearable, HexoskinWearable and Project Jacquard Wearable were entered into the Google
Search Engine.
5. Share of
Voice
Without adding Wearable in the search
term, a tremendous amount of of Apple
retail and spam influences the search
results.
Hexoskin- 74,200 results, 2.41%
Project Jacquard 98,000, 3.18%
Apple Watch 2 - 2,910,000 results, 94.41%
Total: 3,082,200 results
6. Without adding “Wearable” in the search term, a tremendous amount of of Apple retail and spam
influences the search results. Results without the +Wearable term:
Hexoskin- 74,200 results, 2.41%
Project Jacquard 98,000, 3.18%
AppleWatch 2 - 2,910,000 results, 94.41%
Total: 3,082,200 results
9. Slice: Levi’s
• Levi Strauss and Jacob Davis partnered to
invent the blue jean
• Original Jeans for the working American
• Worn by people in all walks of life
• Identifiable by three digit style numbers
• Primarily denim product for men's,
women’s, and children
• Global leader in jeans
• Own Dockers, and Denizen
• A classic worn by all ages
• Heritage, quality, style, authenticity
10. Slice: Google
Google has recently released consumer
products that are competing with Apple
and Samsung. Pictured Here are Google
Home, Google Cardboard, Chromecast, and
Pixel. Other devices include Google Glass
and Chromebook
11. Slice: Google
Originals
Google began as a search engine,
expanded into a crowd-sourced map of the
United states for directions and wayfinding
and expanded into Google Earth. Google
Maps evolved from incomplete map
coverage and not always reliable directions
to Global map coverage with satellite view
or street view, and options to search
nearby destinations and view other user’s
photos.
12. How will they
differentiate?
• App integration across channels and devices
• Ease of use
• Capability of technology to be extended into
other fields
• Levi’s will be use wearable tech as a “first” in
denim
• Google will make its way into wearable tech field
• The collaboration of two successful companies
excelling in each field
• Significant resources
• Intended use is for niche consumer
13. Google is teaming up with Levi’s to differentiate theirWearable tech Apparel. They are in the race to be the first
to render every surface a touch screen (or even simply an interactive screen via motion with Project Soli) a
possibility. Apple is razor’s edge sophistication and innovation. Their collaborative products have reflected that
(AppleWatch Nike, AppleWatch Hermes).
Google has both been a product of geniuses and a product of the crowd. Google is for everybody because it is
everybody. American-born denim, such as Levi’s, can also be considered for everybody by everybody, as
jeans can represent a collective building of the American culture.
14. Objectives and
Goals
• 1% increase in Social Media
Engagement for Levi’s
• 10% increase in organic
followers on social media
channels for Google ATAP
• 1% of active followers make
purchases
15. Target
Persona
Like Google, the target consumer is seeking to create a
distinctive and creative narrative constantly seeking
innovative ways to use technology to make their lives easier
and more efficient.
Through our experiential and personal engagement, we’ll
seek to identify key personalities that embrace an
“alternate” lifestyle. Entrepreneurs , innovators, early
adopters, and creators alike.
16. Forrest
• #startuplife for app/tech companies
• Skims through Gadget Magazine and Tech Radar
• CraftWhiskey brewing
• Never in one place for long– lives in SoMa area--
prefers local against the grain products
• Alternative lifestyle- push limits and challenge
comfort zone
• Social media channels include LinkedIn,Twitter,
Facebook, andYouTube
(Image)
18. Bimodal Forrest? Hipster have been around long enough that those in their thirties adopting the trend when it
first made waves would be in their forties. At their core, hipster’s love craft and small-batch, but they may be
willing to throwback to a vintage Levi’s. Their earnings as a more experienced/established individual make it
more likely that they would be able to purchase a commuter jacket “off the rack” without having to financially
aspire to it. Younger Hipsters in the first half to middle of their twenties would also appreciate the Google x Levi
collaboration.
20. Google is a brand that reaches everybody with the everyday search engine on one hand and the high
stratosphere technical products that the average consumer may not yet understand. Levi’s is a strong
American brand rooted in hard work, durability and by association the iconicAmerican dream- as it ever
changes. Google needs to narrow their focus to current and potential Levi’s consumers, while Levi’s needs to
connect with their community, and grow their community with the playfulness and creativity of Google. The
strategy needs to focus on the true cross section of the early Google tech adopter and long term Levi’s
champion.
21. Approach:
Micro-Influencer
Forrest’s single channel, considering hipster
love of authenticity and craft, will be another
person- a micro-influencer. Hayes manages a
craft coffee bar that Forrest frequents. I
creating an authentic small coffee house
experience for his customers, Hayes strikes up
conversation about the interesting things he
has found, consumed, experienced, and will
follow up with sharing these on social media
with his similarly hipster customers such as
Forrest. They are not friends- but friendly
acquaintances- which bridles a healthy
competition.
22. Tactics • External App Integrations- An app specifically developed by
Google might look something similar to the GoPro app, but it would
enable users to upload their videos to Google Maps, as well as
Google+,Youtube, Facebook andTwitter. Those looking for a
different experience using Google street view could opt for viewing a
section of someone’s bike ride. We’ll call it Jacquard Live.
• Experiential Popup Hack-a-thon - As described on the
Project Jacquard page, the conductive textile is meant to incorporate
other electronics. A wearable tech hack-a-thon would remain true to
Google’s brand image as being partially crowd-sourced, and would
generate greater anticipation for the release of the jacket. Items
such as microphones, speakers, small cameras, heating elements
and wireless chargers could potentially be hacked into the jacket.
• Macro-Influencer experiential subscription (deliver
promotion via video short)- This is the Jacquard Live app as
used by a Macro-Influencer. Users can subscribe to receive
influencer content and updates.
29. Expected
Results
• 10% of active followers will go to store or website for
Project Jacquard CommuterTrucker Jacket
– Levi’s: 203 people
– Google: 10,414 people
• 1% will buy
– Levi’s: 20 people
– Google: 1041 people
• Total of 10,617 will go to the store/website and 1,061
people will buy/pre-order
30. Budget • Hackathon: 2,000 person; $500,000
• App Development: ~$175,000
• Video Production: $40,000
• Total Campaign Cost: $715,000
31. Citations
and
Sources:
• Cunningham, D. (2016, May 23). 5 Stages of a Hackathon. Retrieved from
https://www.theodysseyonline.com/5-stages-hackathon
• Formotus (2016). Figuring the Costs of Custom Mobile Business App Development. Retrieved
from http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-
app-development
• Frederiksen, L. (2016, April 12). What is the Cost of a Video Production for the Web. Retrieved
from https://hingemarketing.com/blog/story/what-is-the-cost-of-video-production-for-the-web
• Gaffney, D. (2015, August 13). Sydney’s cyclists twice as happy as other commuters: new research.
Retrieved from http://sydney.edu.au/news-opinion/news/2015/08/13/sydney_s-cyclists-twice-as-
happy-as-other-commuters--new-researc.html
• Google ATAP. (n.d.). Introducing Project Jacquard. Retrieved from
https://atap.google.com/jacquard/
• Gulrajani, I. (2013, June 23). The Hackathon Budget. Retrieved from https://medium.com/hackers-
and-hacking/the-hackathon-budget-d636b5b2ed6c#.yvuds81my
• Hairstyles On Point. (n.d.). 10 beard styles for ment. Retrieved from http://hairstyleonpoint.com/10-
beard-styles-2015/7/
• Levis. (2013). Levis- Popular Tags. Retrieved from http://explore.levi.com/
• Nancy, B. (2015, August 10). Making Cycling Safe for Cyclists and Drivers. Retrieved from
http://sciencenordic.com/making%C2%A0cycling%C2%A0safer%C2%A0for%C2%A0cyclists%C2%
A0and%C2%A0drivers
• Sandu, B. (n.d.). Levi’s Stylish Print Advertisements – 59 Prints. Retrieved from
http://www.designyourway.net/blog/inspiration/levis-stylish-print-advertisements-59-prints/
• Standout.net. (n.d.). The History of Levi Jeans – Patent Number #139,121. Retrieved from
https://www.stand-out.net/blog/levis-jeans-patent-number-139121/
• Swurv radio, O. (2015, April). @Levis Red Bandana. Retrieved from http://www.swurvradio.com/levi/
32. Citations
and
Sources:
• Bimodal Forrest- Right Image
• Bimodal Forrest- Left Image
• Four Barrel Coffee Photo
• GoProApp
• Google Pixel, Home: A Guide to Google'sGear (photo)
• Google Map San Francisco (screenshot)
• Jubala CoffeeVideo Clip
• StravaApp
• Sufjan Stevens (screenshot)
• Sufjan StevensTwitter
• “Sunshine On My Back”. SingleTrack 2015. The
National
• “We Broke Free”. English Riviera 2011. Metronomy
Share of Voice for Vertical Wearable Tech system
-defining what is “Vertical Wearable Tech System”- it is a family of wearable tech products and smart devices designed to work together and produced by the same company. For example, Fitbit is just Fitbit. It is a wearable that can interact with other smartphones, but Fitbit does not also make those smartphones. Apple is a whole system. They have iCloud, iTunes, Airbook, iMac, Apple Watch, iPhone, etc., and they all interact.
For the “Share of Voice for Vertical Wearble Tech Systems” direct searches, using quotation marks, for Apple Watch 2 Wearable, Hexoskin Wearable and Project Jacquard Wearable were entered into the Google Search Engine. Results are:
“Apple Watch 2 Wearable”- 5,750 results, 59.03%
“Hexoskin Wearable”- 2,100 results, 21.56%
“Project Jacquard Wearable”- 1,890 results, 19.40%
Total: 9740 results.
Without adding “Wearable” in the search term, a tremendous amount of of Apple retail and spam
influences the search results. Results without the +Wearable term:
Hexoskin- 74,200 results, 2.41%
Project Jacquard 98,000, 3.18%
Apple Watch 2 - 2,910,000 results, 94.41%
Total: 3,082,200 results
http://explore.levi.com/
Google has recently released consumer products that are competing with Apple and Samsung. Pictured Here are Google Home, Google Cardboard, Chromecast, and Pixel. Other devices include Google Glass and Chromebook
Google began as a search engine, expanded into a crowd-sourced map of the United states for directions and wayfinding and expanded into Google Earth. Google Maps evolved from incomplete map coverage and not always reliable directions to Global map coverage with satellite view or street view, and options to search nearby destinations and view other user’s photos.
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Google is teaming up with Levi’s to differentiate their Wearable tech Apparel. They are in the race to be the first to render every surface a touch screen (or even simply an interactive screen via motion with Project Soli) a possibility. Apple is razor’s edge sophistication and innovation. Their collaborative products have reflected that (Apple Watch Nike, Apple Watch Hermes).
Google has both been a product of geniuses and a product of the crowd. Google is for everybody because it is everybody. American-born denim, such as Levi’s, can also be considered for everybody by everybody, as jeans can represent a collective building of the American culture.
(Add slides for Levi Share of Voice)
-meticulous
-despite an ever changing location or job, Forrest keeps a morning routine
-His routine includes coffee from a small café, located nearby, or high end Japanese tea that he brews at home
-He also snaps a 6:06 a.m. selfie, inspired from the work of Tehching Hsieh.
Bimodal Forrest? Hipster have been around long enough that those in their thirties adopting the trend when it first made waves would be in their forties. At their core, hipster’s love craft and small-batch, but they may be willing to throwback to a vintage Levi’s. Their earnings as a more experienced/established individual make it more likely that they would be able to purchase a commuter jacket “off the rack” without having to financially aspire to it. Younger Hipsters in the first half to middle of their twenties would also appreciate the Google x Levi collaboration.
*Not perfectly informed on this- When the phone is in “bike mode” preset apps and playlists will be activated and can be controlled from the sleeve of the jacket. An existing app such as GoPro or Strava can be integrated to automatically share videos or favorite routes. IN the case of Forrest’s 6:06 Selfie project, he might be inclined to film his route everyday 6 months to a year, and created a time-lapsed video.
An app specifically developed by Google might look something similar to the GoPro app, but it would enable users to upload their videos to Google Maps, as well as Google+, Youtube, Facebook and Twitter.
Those looking for a different experience using Google street view could opt for viewing a section of someone’s bike ride.
As described on the Project Jacquard page, the conductive textile is meant to incorporate other electronics. A wearable tech hack-a-thon would remain true to Google’s brand image as being partially crowd-sourced, and would generate greater anticipation for the release of the jacket.
To be honest, it’s a stretch to place Sufjan Stevens in the macro-influencer role for this type of campaign. He doesn’t have social media accounts per say, but he has an intensely loyal following that are social-media active. Other possible artists could be Ben Weaver who does tour by bike and plays more Folk-oriented music, or Black Keys who play alt. rock and would be more likely to ride motorcycles than bikes.
“Yes it’s too good to be true. This is a fan-based twitter for good man Sufjan. We are taking care of it for him for a little while.” Even though it is stated not to be an official Sufjan Stevens page, (Asthmatic Kitty is the record label that Sufjan started with his stepfather) fans love Sufjan so much they will engage with the closest Sufjan Stevens social media semblance. He also does not have a Facebook page, however if searched, Facebook puts together a best-guess at what his profile page would resemble.