Website optimization for SaaS conversions - muHive

1) The document discusses tips for achieving growth for a startup, including focusing intensely on understanding customers' needs, validating ideas by charging for the product or service, nailing down one or two key distribution channels, providing an immediate "Aha moment" for new users, and making the product sticky to retain users. 2) It emphasizes the importance of reasoning from first principles rather than analogy when developing growth strategies. 3) The overall message is to focus on building a great product people want to use and pay for rather than pursuing funding, as the funding will follow successful growth.

This document discusses using Agile methods for acquisition strategies. It begins with an overview of Agile concepts like Kanban, visualizing work, and limiting work in process. It then discusses the benefits of continuous improvement culture and testing approaches like starting small, testing frequently, and analyzing results. Finally, it provides details on the success of applying these concepts through over 31,000 downloads of their guide and running 37 marketing trials per month.

This is the first part of the Grow Hack Athens presentation by GrowthRocks, entitled GrowHackAthens: Growth Hacking For Web Apps.

Patrick McKenzie on quitting day job/consulting, building things to optimize the things you build, etc.

The document outlines six principles for sustainable growth: 1) Growth is a methodical process that requires testing different growth levers, not "silver bullets." 2) Growth involves optimizing the entire customer funnel, from acquisition to activation to retention and revenue. Companies need an advantage in other parts of the funnel besides just acquisition. 3) Sustainable growth comes from optimizing the long-term retention and lifetime value of customers, not just short-term gains. 4) All users have a cost, whether direct acquisition costs or indirect costs of employees' time, so companies must understand costs and benefits. 5) Companies need to know if they are in the traction stage, focusing on product-

In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.

This deck outlines the fundamental strategies for growth hacking your startup to 1,000 users and beyond. (Presentation was created in 2013) Watch the video of the presentation here: https://www.youtube.com/watch?v=n-ajQ0nk6FI

Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I'll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with agile lead nurturing, agile social advertising, and agile content creation.

• 1. Techniques to Increase ConversionsFor Your SaaS BusinessHiten ShahKISSmetrics Webinar • February 22nd, 2011 • 2. Twitter Hash Tag #measure • 3. SaaS: Software as a Service • 4. SaaS Sales Models• Customer Self Service (sign up and pay online) • Examples: 37signals, Zoho, Dropbox• Transactional Sales (inside sales) • 5. SaaS Pricing Models• Paid Sign Up (no free trial or free plan) • Examples: CrazyEgg, Mozy• Free Trials (timed trials) • Examples: 37signals, Backupify• Freemium (free forever → upgrades) • Examples: YouSendIt, LogMeIn, Evernote • 6. CrazyEgg Pricing BeforeFreemium (free forever → upgrades) Visited Site Free Sign Up Upgraded • 7. CrazyEgg Pricing AfterPaid Sign Up (no free trial or free plan) Visited Site Sign Up Pay • 8. CrazyEgg Results• Sign ups decrease by 10x• Doubled revenue in the first month• 2 years later, 25% of the revenue is from free customers• There is a free plan in CrazyEgg’s future =) • 9. Funnel Testing & Optimization • 10. Macro Conversions“ It’s important not to get distracted by intermediate metrics like the click-through rate of the button itself...we only care about the customer behaviors that lead to something useful” Eric Ries, The Lean Startup • 11. Activation• Web analytics application • Install javascript code and start tracking data• Project management application • Create first project and invite a person• Customer relationship management application • Add their first contact and follow up with them• Customer support application • Receive and respond to a customer support request • 12. SaaS Macro Conversion Funnels • 13. 5 Step Process for Funnel Optimization • 14. Baseline your macro conversions • 15. Identify optimization opportunities• Which step has the highest drop off? • 16. Gather qualitative data• Identify conversion barriers• Surveying • Survey.io, KISSinsights, Wufoo, SurveyMonkey, etc...• Usability Testing • In-person, UserTesting.com, FiveSecondTest, etc...• Example • Task completion survey http://kiss.ly/biUD9L • SaaS plans page survey http://kiss.ly/f9ZlAb • 17. Create and implement A/B tests• Many ways to improve funnels• Modify your steps • Combine, remove or change the order of steps. • Add UI elements to guide users• Test your designs • Headlines, images, buttons, microcopy, etc... • Try radical variations • 18. Measure against your baseline, rinse & repeat • 19. Segmenting Your Customers • 20. Account type segmentation http://rowfeeder.com/plans • 21. Company size segmentation http://box.net/pricing • 22. Custom segmentation • 23. Custom segmentation data • 24. Testing Your Call to Actions • 25. Funnel A/B Testing Rules! • 26. Survey, segment, analyze & then create tests 27. Segment and analyze • 28. Don’t copy “best practices” blindly • 29. Learn what works best for your customers • 30. 3 Techniques for Increasing SaaS Conversions

If you don't have a few "wait! we're doing it all wrong!" moments in your career, you're, well... you're doing it all wrong. In this talk, Meghan Keaney Anderson, VP of Marketing at HubSpot will talk through a series of realizations the HubSpot team has had that went against common marketing practices, and the impact that inverting their approach made on the company's growth trajectory. Our discoveries can be your shortcuts.

How great is your product idea? Every idea is great, but not every product idea can monetize itself. The product development process is crucial in deciding whether or not your product can be pushed to production. This guide will teach you how to validate your product ideas so that you can launch your next product successfully.

1) AI is currently experiencing a "big AI Spring" due to improvements in data availability, processing power, and interfaces that have increased data for training models. 2) However, there is also significant hype around AI capabilities that often misrepresent the current state of the technology. AI systems require specific, high-quality data and focused problems to solve in order to deliver real value. 3) The speaker advocates focusing on using AI to empower employees and improve customer experiences, rather than replacing humans, in order to realize transformational benefits while managing expectations.

This document discusses growth hacking and how companies can take their business to the next level. It describes how competition for attention is increasing while channels are rapidly evolving. Some startups have found huge success with little traditional marketing by using growth hacking, which involves experimenting with all growth levers through a process of idea generation, prioritization, testing, analysis, and optimization. The document provides examples of growth hacks from companies like Dropbox, Hubspot, Yammer, and LinkedIn and outlines a process for companies to find their own growth hacks through exploration of areas, inspiration from success data, and relentless experimentation.

This document outlines the agenda for a workshop on Lean User Experience Design. The morning session will include an introduction to Lean UX principles and processes. The afternoon session will have participants work on exercises to develop user stories, wireframes, and prototypes for a project. Presentations and feedback will conclude the workshop. Lean UX focuses on iteratively learning through designing and making to create the most value for customers with the least effort and resources. It incorporates user centered design, agile methodologies, and data driven design.

This document outlines how to build a successful experimentation program. It discusses setting clear business metrics and prioritizing user problems through qualitative research. Key steps include forming hypotheses tied to user problems, prioritizing hypotheses using frameworks like ICE (Impact, Confidence, Ease), designing and testing experiments, and analyzing results to determine if the experiment solved problems and moved metrics. The success of an experimentation program depends on strong hypotheses, prioritization frameworks, and the speed of experimentation.

This document provides an overview of tools and software that can help get a business's first customers. It discusses thinking like a marketer by setting goals and key performance indicators. It then covers using Google Analytics to track website data and set up goals. Next, it discusses tools for researching competitors and industries, such as Semrush and Majestic, to understand traffic sources and opportunities. It also recommends setting up Google Alerts to track brand mentions. Finally, it discusses tools for influencer marketing outreach, including creating a media kit and using Streak to test email outreach messages. The overall goal is to understand customers, competitors, and implement strategies to drive traffic.

In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture. Watch the full video at: www.Growthhackers.com

This document discusses A/B testing and provides examples of how companies have used it to improve conversion rates. A/B testing involves showing different versions of a webpage to visitors to measure what drives more conversions. The document outlines a five-step process for determining what to initially test, including defining success metrics, identifying bottlenecks, forming hypotheses, prioritizing tests, and implementing tests. It also provides a case study of how Disney tested changes to its ABC Family homepage that increased engagement over 600%.

Jon Warden and Shruti Ahuja share their story how they established a Testing Culture at Haymarket during the Optimizely Experience London 2014.

In this presentation, John Lincoln covers the power of search engine optimization. This is a beginner SEO course that looks at how people are searching on the internet today. https://ignitevisibility.com

Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth

Here is Jez's presentation from The Business Show, in association with Nominet, about the ten key elements of the modern search engine marketing process, with an explanation of why each element is important and what effect it can have on a business’s bottom line. The presentation covers the fundamentals of SEM and advanced topics, including website structure, keyword research and targeting, content, links, pay per click (PPC), using analytics to measure effectiveness and an overview of the marketing implications of the new .uk domain extensions. Read our full interactive blog post here: http://www.theinternetworks.co.uk/2014/05/top-ten-tips-effective-search-engine-marketing-2014/

How to connect and re-align your website across your entire online platform. What you actually need for a working, qualifying, sales and leads funnel. Creating influence beyond your immediate reach through focussed advertising and analytics. The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you. Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc) Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...

This document discusses how content and commerce have traditionally been separated, but are now converging to provide a better customer experience. It outlines some challenges, such as content being developed in silos and new systems not changing old processes. The document advocates for a "create once, publish everywhere" approach using a digital content library. This would allow amazing marketing teams to develop assets once and share them across all touchpoints. It provides examples of how to leverage online video, curated content from other sites, and brand journalism to engage customers and build the brand. The conclusion calls for leaders to implement organizational changes and systems to facilitate this new content-commerce model.

The document discusses various techniques for developing business ideas and prototypes, including: - Creating mockups and paper prototypes to test concepts with customers before building fully functional software. - Building minimum viable products (MVPs) and landing pages to validate assumptions and pivot or change aspects of the business idea based on customer feedback. - Using prototypes to explain ideas more effectively than specifications and to get early feedback before large investments are made. The document emphasizes the importance of testing ideas with customers, pivoting based on learning, and adopting processes like customer development and agile development.

Part of finding product/market fit is turning early wins into repeatable, scalable, and profitable sales. In this talk given as part of the Heavybit speaker series, I discuss how to shorten the time to customer conversion from trials, freemium and open source products.

This document provides tips for optimizing the ecommerce site navigation and landing pages. It discusses testing pages across browsers and devices, using clear calls to action, and ensuring the navigation is consistent, limited in options, and visually indicates the active page. Reducing page load times and increasing trust signals are also covered. The guide emphasizes testing pages thoroughly to improve conversion rates.

During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards. Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available. Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover: -What every small business website must include -How to use use past holiday website data & capture new data to spot trends -Tips on holiday digital marketing: SEO, PPC, social media & content -How to optimize your website for increased holiday traffic -Must-dos to prepare your business website for the mobile revolution -Website design tips – home page design, shopping carts

No unsupervised thinking. How to increase conversions by guiding your audience thought sequences effectlvely

The design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples and common mistakes made. To view the on-demand webinar, register now at: https://hs.wpengine.com/webinar-form-function-maximum-conversions

This document discusses how to measure and optimize the success of a website using web analytics. It begins with an introduction to web analytics tools like Google Analytics and their benefits for understanding website traffic, user behavior, and performance. It then covers setting up standard and extended tracking in Google Analytics, with a focus on defining goals or key performance indicators. The document provides tips on getting started with analysis, including focusing on metrics like bounce rates and conversion rates. It also discusses optimizing elements like landing pages, shopping funnels, and online marketing campaigns. Common mistakes in web analytics are outlined as well.

This document provides tips for quick wins to optimize ecommerce websites. It suggests adding product reviews to improve unique content at scale; enriching product page templates with related content, videos, and FAQs; and avoiding tabbed content which search engines may not consider as important. Other tips include showing related products, marking up products with schema, and analyzing high-performing pages to see how their content and targeting can be improved. The document also recommends optimizing category pages through better internal linking and features to aid conversion.

The document lists 12 reasons why a website may be underperforming, including not having enough user testing, poor mobile optimization, lack of A/B testing, and failing to track phone conversions from online leads. It provides recommendations in each area to improve the user experience and optimize conversions, such as implementing usability testing, developing a mobile-friendly site, setting up A/B tests, and using call tracking tools. The overall message is that testing, optimization, and understanding the user experience are key to improving website performance.

Come on a journey through 2+ years of knowledge I've collected on the topic of growth. This is the untold story of Backupify's growth, and I cover tangible tactics you can put in place immediately to gain lift in your digital marketing activities.

Based on my 2+ years of running marketing, sales and tech ops for Backupify.... we've tried so many different tactics to get more visitors, conversions, subscribers, and leads and this session would cover some of the things we've tried... had success on... and also what practical stuff you can do to start implementing these tactics/tools, including A/B Testing, CRO, Hacks for websites to get more conversions, how to analyze your results, etc

The document provides information on online marketing and selling online, including tips on choosing payment mechanisms, boosting website visibility with SEO, increasing sales with email newsletters, finding new customers through social media, and creating engaging website content. It discusses the history of e-commerce and the importance of growing email lists to support email marketing campaigns. It provides guidance on content for email newsletters, including keeping it focused on one topic, balancing promotional and educational elements, and using visual elements like images.

Craig Sullivan,Group Customer Experience Manager, Belron Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.

In this deck we showcase simple methods to drive your value proposition and gain an audience for your brand online. We talk about blogging, syndication, social media sharing, online communities and engagement among other topics.

In this deck we showcase some tips and tricks on how we increased adoption on our SaaS application muHive. We share everything from how we built instant gratification to how we leveraged email as a channel to bring users back to our application. Feel free to share this deck with anyone you think will benefit from it.