Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event:
1) Next 1,000,000,000
2) Connected everything
3) Enterprise awakens
Get started with the layar creator - 17th July 2014Layar
This document provides an overview of the Layar Creator tool for bringing printed content to life through augmented reality. It discusses key challenges like mobile commerce and real-time information consumption that Layar addresses. The Layar app has over 35 million downloads globally. The Layar Creator allows publishers and marketers to upload, create and publish augmented reality campaigns for print, and its new poll feature allows adding basic polls. It concludes with reminding the audience they can visit the help center for assistance and discusses interactive print services.
At Marketsoft, we believe that marketing should be all about the customer, and that data provides an unprecedented opportunity to establish this dynamic. Used effectively, data allows marketers to shift their mindset from a dated product-centric mentality, to one where all marketing actions are ultimately defined by the customer.
This document discusses how digital business and product development in the social media age. It highlights key facts about social media usage globally and how companies are using social media in Denmark. It emphasizes that innovation often comes from customers, not within companies, and provides examples of how companies like Fluke and Caterpillar engage customers through social media to collaborate on products. The presentation argues that social media is not just a marketing channel but should be an integrated, real-time feedback platform across the entire company.
The document provides 8 ways to increase sales using mobile marketing and social media. It notes key mobile trends like the billions of mobile subscribers and time spent on mobile daily. It recommends running mobile competitions on apps like Foursquare, creating a mobile store finder with reviews, giving away mobile games/content, optimizing websites for mobile search, and launching a mobile loyalty program to engage customers.
Keynote spreker Igor Beuker bij het RTL Embracing Change 2015 event Igor Beuker
In zijn nieuwe keynote Exploit Chaos & Change gemaakt voor het RTL Embracing Change 2015 event neemt topspreker Igor Beuker ons op gedreven en inspirerende wijze mee op zijn ontdekkingstocht.
Met pakkende one-liners en aansprekende voorbeelden geeft Beuker ons een kijkje achter de deuren van de boardroom van Fortune 500 bedrijven.
Gefascineerd geraakt over het feit dat disruptieve innovaties die hele segmenten doen verdampen, nooit van die mensen uit dat segment komen.
En hoe het komt dat trends zo voorspelbaar zijn maar corporate merken er toch telkens niet in slagen om de business kansen van de 21e eeuw te verzilveren.
Hij geeft aansprekende voorbeelden over de ROI van innovatie. De return on investment van innovatie is laag risico, maar genereert een groot deel van de winst.
De 'risk of inaction' is hoog risico en gelijk aan het boiling frog effect. De kikker zit conformtabel in het warme water maar kookt dood. Beuker noemt het digitaal Darwinisme: tijdig aanpassen of uitsterven.
Beuker legt uit hoe innovatieve merken zich georganiseerd hebben. Natuurlijk staat 'het' er al, zo voor ons neus, maar we zien het niet.
Digitalisering? Chief Digital Officer
Datafication? Chief Innovation Officer.
In een tijdperk waarin marketing en technologie een zijn, kan een Chief Marketing Officier niet meer zonder CDO en CIO. Das war einmal.
Verder heeft Beuker het over 'klaarmaken voor vertrek'. Noah bouwde ark voor de stortvloed kwam. En er komt een tsunami van innovatie over ons heen de komende 5 jaar!
Hoe marketing een businessmodel kan zijn liet Beuker zien aan de hand van vele pakkende voorbeelden met bekende merken.
Beuker sluit zijn keynote af met leiders die erg tot de verbeelding spreken en voorop lopen qua mentaliteit en welwillendheid om te innoveren. Die waren klaar voor vertrek.
Na Beuker's laatste slide volgt een luid applaus en in de aftermath veel complimenten van deelnemers. Heerlijk dat een nieuwe keynote zo goed wordt ontvangen.
Veel kijkplezier en deel 'm als een van je collega's het hier ook vaak over heeft.
Boeken via www.igorbeuker.com
In the near future, AR/VR will be an essential part of our lives besides its popularity in the gaming industry. With the help of 5G's low latency, AR/VR is enhanced to deliver seamless experiences. Let's find out where this popular technology will influence other aspects of our lives.
The world has gone online: What does this mean for Cinema?Peach Digital
A look at what digital advances and changes in cinemagoer behaviour mean for the cinema industry.
Delivered by Malcolm MacMillan and Patrick Bjorkman at CinemaCon 2014.
The video of this talk is available at: http://www.mobilemonday.nl/talks/andrew-grill-how-mobile-impacts-advertising/
Andrew, a mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential. Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable. He also shares some mobile secrets...
How mobile impacts advertising MoMo Amsterdam #11Andrew Grill
Talk title: "This time…it’s personal. How mobile challenges everything we thought we knew about advertising“
Presentation given by Mobile Advertising Evangelist and thought leader Andrew Grill on Monday 1st June at Mobile Monday Amsterdam #momoams.
See the live video of the talk at http://tr.im/grillmomo
Audience Size: 400 people
Find out more at http://londoncalling.mobi
workshop mobile maart 2012@ web analytics congress /by @jerrylieveldThe Valley
This document discusses mobile apps for brands. It notes that mobile will be the centerpiece of marketing communication and that people are increasingly using mobile apps on a daily basis. Brands need to create apps that are easy to use, desirable, consistent, have purpose, and are playful. The document also discusses trends like mobile video, connected devices, indoor navigation, and mobile payments that brands should consider when developing mobile apps.
This document discusses near field communication (NFC) technology and its potential uses. NFC allows short-range wireless communication between devices like phones and readers. Possible applications include mobile payments, ticketing, sharing contact information, and checking into locations. Major mobile operators and companies like Google are working on NFC to enable these uses. However, some challenges remain around merchant and consumer adoption, as well as potential fraud risks with NFC payments.
Mobile devices and apps have shifted customer attention across multiple platforms, making it difficult for marketers to provide a unified customer experience. Customer experience is now a top priority for brands and requires an omnichannel approach that combines digital, mobile, and physical experiences. Marketers need deep technical knowledge of platforms and links to improve conversions and overcome barriers across gardens and walled platforms.
Langoor, an Indian startup, was featured in several Indian online publications for its work in web development, advertising technology, and contests. These publications included YourStory.in, Techcircle.in, WATBlog.com, IndiaTimes, SiliconIndia News, and The Economic Times.
This document discusses the history and evolution of technology and its impact on business and society. It notes that 100 years ago the first transcontinental telegraph message was sent in the US. It describes how mobile has become a major focus and revenue driver for many companies. It also discusses how Silicon Valley has shifted from developing high tech to disrupting existing industries. New technology is lowering costs and increasing productivity. Startups are now raising billions rather than millions. Disruptors look for opportunities in algorithms, data, networks and removing friction for customers. Rules for innovation differ from traditional business models and emphasize experimentation over perfection.
Mobile Marketing - France holds enormous potentialOutbrain
With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.
Nearly 190 million of Facebook's users only access the platform through mobile devices. Every second, two new members join professional networking site LinkedIn. 93% of marketers utilize social media for business purposes. Additionally, 25% of smartphone owners between ages 18-44 say they cannot remember the last time their phone was not near them, and one-quarter of Facebook users do not bother adjusting their privacy settings.
Consumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other ScufflesJay Acunzo
This is an excerpt from a recent NextView Ventures team offsite, focusing on consumer behaviors on Twitter compared to Snapchat. My theory is that Snapchat is the best content unit for the era of consumer attention scarcity. These conclusions affect content marketing, tech entrepreneurship, and tech investing.
Building an inbound marketing architecture Jon Hosier
An inbound marketing architecture drives traffic from organic search and social media to points of conversion on a company's website. It involves three levels - foundation level of organic search (SEO), spoke sites of social networks to build communities, and hub sites of the website and blog where traffic converges. The case study of Firefish Software showed how developing thought leadership through content on various channels within an inbound architecture led to increased leads, traffic, and customer retention despite a lower marketing budget. Social networks are used to engage audiences and posts link to content on the company website and blog.
This document describes a research study that examined the experience of older adults participating in a hope-focused group. The study involved developing an 8-session curriculum on hope and offering it to residents in a long-term care facility. The goals were to foster intentional use of hope, assess the impact on residents, and create a facilitator's guide. Sessions addressed defining hope, noticing signs of hope, sharing hope stories, and celebrating hope. Initial resident feedback was positive. As the group progressed, residents enjoyed the sessions and saw them as lifting spirits. The group appeared to be building trust and having deeper conversations over time.
Este documento describe las clases que Camila Proaños Guerrero le impartió a Mirian Guerrero, una ama de casa de 45 años, para enseñarle habilidades básicas de computación. En la primera clase, Mirian aprendió a suscribirse a páginas web y cursos de cocina. En la segunda clase, aprendió a realizar videollamadas para comunicarse con familiares. En la tercera clase, Mirian aprendió a buscar tutoriales para hacer manualidades de foami. En la cuarta clase, se centraron en
Kevin Garzón, un estudiante de once grado, enseñó a una maestra de jardín a crear una cuenta de Facebook, usar un computador y YouTube para mostrar videos infantiles a sus estudiantes. Le mostró cómo crear una cuenta de Facebook, usar el software y herramientas de un computador, y cómo acceder a YouTube para que pudiera entretener e instruir a los niños del jardín.
This document discusses various physical parameters and methods used to evaluate crude drugs, including ash values, swelling factor, extractive values, and bioassay. It describes how total ash value, acid insoluble ash value, and sulphated ash value are used to detect impurities. Swelling factor and extractive values like water soluble, alcohol soluble, and ether soluble values provide information about a drug's constituents. Bioassay methods use living organisms to test for various drug activities.
The document outlines 5 things brands should do more and less of in 2014 to better engage consumers. It recommends doing more of creating meaningful content that is insight-led and relevant to consumers, analyzing big data to gain actionable insights, considering mobile as part of an overall digital strategy, prioritizing simple consumer interactions over complex functionality, and embracing collaboration between clients, agencies and partners. The document advocates doing less of content without purpose, amassing unused data, siloing mobile strategies, complex consumer journeys, and resisting collaboration.
MVC4 – knockout.js – bootstrap – step by step – part 1David Nguyen
This document provides step-by-step instructions for creating a web application using MVC4, Knockout.js, jQuery, Bootstrap, and Microsoft SQL with stored procedures. The steps include creating a new MVC4 project, adding models and controllers, connecting to a SQL database via LINQ, creating stored procedures, adding JavaScript files, implementing Knockout.js for data binding, and utilizing Bootstrap for styling and responsiveness.
The document lists questions teachers should consider before planning lessons, including what students need to learn, how well the teacher understands the content and language, what activities will be included, how to connect to prior knowledge, how to check understanding, what role the teacher will take, and management techniques. It emphasizes that the goal of education is facilitating change and learning, and helping students learn how to learn on their own.
Pittsburgh talk on Emergence and in Gauge/Gravity DualitiesSebastian De Haro
This document discusses emergence and duality in gauge/gravity dualities. It begins by introducing gauge/gravity dualities, which relate a theory of gravity in (d+1) dimensions to a quantum field theory without gravity in d dimensions. The document then discusses two ways in which emergence can occur in theories related by duality: 1) the duality map breaks down at some level of fine-graining, and 2) an approximation scheme is applied to each side of the duality, only holding the duality approximately. Even if gauge/gravity duality is exact, emergence can occur through the second way by approximating the full string theory with a semiclassical gravity theory, where the radial direction corresponds to energy scale
3 hastrup-bh presentation - ifa conference - maj 2012 (1)ifa2012_2
This document discusses the roles and responsibilities of DaneAge, a non-profit membership organization in Denmark that advocates for older people. It notes that DaneAge has over 600,000 members, runs local activities, and lobbies politically on issues like home care and nursing home quality. The CEO argues that DaneAge acts independently on behalf of its members to promote policies supporting older people during economic difficulties, and ensures it remains vigilant against potential threats to welfare programs.
Talk on the philosophy of dualities, in particular AdS/CFT. Joint talk delivered with Jeremy Butterfield at the Biennial Meeting of the Philosophy of Science Association, Chicago, 7 Nov. 2014.
Новые направления деятельности проекта LinuxWizard.LWandWs
Данная презентация посвящена новым направлениям нашей работы. Это, в частности, разработка и внедрение ПО для информационных киосков, разработка серверных решений для 1С и сервера виртуализации, а также развитие расширение функционала системы управления серверами LW\DSA.
Carlos Ortiz was born on April 1, 1992 in Riobamba, Ecuador. He studied at Jose Maria Roman school and Carlos Cisneros high school, graduating in electronics. He then entered university to study computer systems but switched to environmental engineering, which he is currently studying in his third semester at the National University of Chimborazo.
Madison Marie's first year was documented through photos of her first bath, celebrating her first Fourth of July, a day at the pool, and dressing up for Halloween. The photos chronicle some of Madison's milestones and adventures during her infant year through brief captions.
Nano finishing-of-textiles-091107130656-phpapp02Anwaar Ahmed
This document summarizes nano-finishing techniques for textiles. It describes how nanoparticles can be used to impart properties like water and oil repellency, antimicrobial effects, self-cleaning, UV protection, and odor reduction. Specific nano-finishes discussed include using fluorocarbons to make fabrics hydrophobic, encapsulating silver nanoparticles for antimicrobial benefits, coating fabrics with titanium dioxide for photocatalytic self-cleaning, and adding minerals like tourmaline or clays to eliminate odors or block UV light. The document concludes that nano-finishing can enhance textile properties and replace conventional finishing methods to produce higher quality and lower cost textile products.
4 dow-ifa presentation on health promotion and older peopleifa2012_2
1) The document discusses health promotion strategies for older adults, including education, physical activity programs, volunteering, and age-friendly cities.
2) Evidence shows multi-factorial programs that incorporate social, educational, physical activity, and participation components can provide the most benefits to healthy aging.
3) The Active Aging Framework provides guidance for understanding health in older adults and for developing broad-based health promotion programs.
The presentation given during London Tech Week (Tuesday 21st June) by our Chief of Client Strategy, Emma Crowe.
Covering the eight main challenges to the digital landscape and how we should be approaching this migration.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology like smart speakers and cars. Innovation in automobiles is shifting to electric vehicles and self-driving capabilities, changing the relationship between brands and consumers. The rise of augmented and virtual reality provides new opportunities for brands to engage consumers through digital content and experiences.
This report summarizes key trends from CES 2018 and their implications for marketers. It discusses how AI will play an essential role in digital transformation through automating tasks and leveraging data. Voice is becoming a more common way for consumers to interact with technology, unlocking new opportunities for brands. Innovation in automobiles, like electric vehicles and self-driving cars, will change the relationship between consumers and brands. The trends highlighted from CES 2018 that will most impact marketers include the growth of voice control across many devices, advances in augmented and virtual reality, and new ways for brands to utilize consumer data insights and blockchain technologies.
The document discusses emerging trends in mobile marketing and technology for 2015, including hyper-targeting of ads based on precise location data, the growth of apps that mimic popular services like Tinder and Uber, increased digital payments replacing cash, the mainstreaming of augmented and virtual reality, advances in wearable technology, and expanded commercial uses of drones. Marketers will have more user data than ever to hyper-target ads to local audiences based on location and behavior.
Africa's Fast Growing Mobile App-etite Laine Barnard
The Mobile Ecosystem in Africa:
In Africa people are more reliant on their mobile devices than any other part of the world. Africans socialize, shop, and even bank on their mobiles, and mobile education has already taken off. The yearly increase of usage and adoption of affordable smartphones is staggering. It's simple, brands who wish to communicate in Africa engage through mobile. 8brand has an impressive track record, ensuring that brands connect with their audiences all around Africa - It's no wonder we're Africa's Mobile Marketing People.
We’ve helped big brands such as MTN and Coca-Cola successfully communicate with their customers via mobile . We think it’s time to get cracking on your mobile strategy asap- what do you say? Contact us whenever you're ready laine@8brand.co.za
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The document advocates for a strategic, multi-platform approach to mobile that focuses on the customer experience across different mobile platforms and integrates with online channels.
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of websites and applications.
- The author argues that businesses need to think strategically about mobile and cannot risk being slow to adopt mobile-first approaches. Both mobile-optimized websites and native applications are important to provide good
This document discusses the evolution of mobile internet usage and the importance of mobile strategies for businesses. Some key points:
- Mobile internet is growing rapidly and will likely be 10 times larger than the traditional PC internet.
- Many large companies have recognized mobile as their primary business, such as Google, Apple, and Facebook, who have hundreds of millions of mobile users.
- While only 8% of Fortune 1000 companies have a mobile strategy, consumers are increasingly using mobile internet and demanding mobile versions of services.
- The author argues that businesses need to think strategically about mobile and cannot risk being slow to adopt mobile-first approaches. Both mobile websites and apps are important to provide content and services to smartphone users
Digital growth demands identity management. Digital identities allow companies to identify and engage with their customers across devices, from laptops to mobiles, tablets, connected cars, healthcare wearables, and connected home devices. Companies cannot take advantage of mobile, cloud, or Internet of Things (IoT) innovations without a scalable, replicable identity strategy. This session is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
Richard Brennan has founded Psytech Digital to disrupt the $2.2 billion US dating industry with a new app called Listnr. Listnr will use voice profiles and messaging to differentiate itself from competitors by conveying emotion and personality that photos alone cannot. It will be free to use with optional micropayments for value-added services like live voice calls, addressing issues like lack of trust and fake profiles that plague the industry. The voice focus is meant to create stickiness and improve moderation accuracy.
There's Only One Way to Market in AfricaLaine Barnard
8Digital is a mobile app development and marketing company based in South Africa with clients across Africa. They have developed apps for MTN Nigeria and have experience with projects in mobile marketing, apps, deployment, analytics and smart conversations. Their services include developing apps for all major mobile platforms in Africa and implementing features such as payments, geo-location and APIs.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
David Pollington, Head of Applications and Services at GSMA joins Bjorn Hjelm, Distinguished Member of Technical Staff at Verizon, to discuss Strong Authentication - Mobile Connect and FIDO.
The document summarizes 10 mobile trends predicted for 2014, including:
1) Smartphone manufacturers experimenting with flexible displays and curved devices.
2) iOS and Android operating systems being integrated into automotive infotainment systems.
3) Chinese smartphone brands gaining market share by offering competitive devices.
4) Sportswear companies leading innovation in wearable technology like biometric tracking.
1) Mobile devices are always with us and reinvent interaction models through built-in hardware features and personalization.
2) Context is very important for mobile experiences and the best device depends on one's current task and situation.
3) To be successful on mobile, experiences must be simple, context-aware, and leverage the user's existing digital ecosystem and the device's sensors and capabilities.
Similar to Mobile World Congress 2014 Somo Insights (20)
[Webinar] The impact of innovation and technology for businesses in 2018Somo
This document outlines key themes from Somo's 2018 webinar on digital transformation. It discusses 6 major trends: 1) Interface Humanization, 2) Owning Data, 3) Contextual Relevance, 4) Monopoly Integration, 5) Immersive Engagement, and 6) Culture Reset. For each trend, it identifies accelerators, enabling technologies, and examples of companies demonstrating these concepts. The overall message is that businesses must prepare for continuous mobile evolution and innovation in order to stay relevant in 2018 and beyond.
Google has introduced several new features in Android Oreo like picture-in-picture mode and smarter notifications to improve the user experience, expanded its machine learning and artificial intelligence capabilities through products like Google Lens and TensorFlow, and launched Android Go to address the low-end smartphone market in developing countries.
iOS 11 provides new intelligent platforms, system apps, and interface experiences that enhance privacy and usability. Core ML and ARKit introduce new capabilities for developing intelligent apps. System apps like Apple Maps, iMessage, and Apple News integrate additional features and functionalities. The App Store redesign aims to improve app discovery and monetization. iPad usability is strengthened with multi-tasking and Apple Pencil support, positioning the device as a genuine workstation. Overall, iOS 11 emphasizes privacy controls and positioning Apple as the platform focused on user data transparency.
Voice, as a method of communication with devices, opens many doors to the customer. The presence, convenience, and natural essence of voice-powered technology, opens a business up to far more opportunities to have a valuable impact on a customer.
Online dominated Black Friday, mobile dominated Christmas. We take a look at consumer behaviour and buying patterns to see how this year shaped up in the UK. The two companies that dominated digital, and are seeing huge growth, are heavily focussed on mobile first.
Customer retention is important for businesses because retained customers spend more, are less expensive to acquire, and can increase profits by up to 95% if retention increases by just 5%. However, most businesses struggle to deliver effective retention capabilities like understanding customer behavior over time. The document outlines three key levers to an effective retention strategy: 1) Building relevance through customer insight and data analysis, 2) Developing an optimal contact strategy from acquisition through nurture, and 3) Providing a first-rate user experience by removing friction from the customer journey across channels. Somo Global can help businesses implement winning retention strategies through data analysis, customer journey mapping, digital channel audits, and developing targeted contact strategies.
The document summarizes Somo's top 7 mobile tech trends for 2017.
1. Conversational UI and voice search will redefine engagement through advances in speech recognition and increased consumer adoption of voice assistants.
2. Everyday accessible proactive assistants will see companies focus on integrating services within voice assistants and new players may launch their own assistants.
3. Messaging apps will become an important new social marketing channel as brands experiment with chatbots and advertising within popular apps like WhatsApp and Facebook Messenger.
4. Instant apps have the potential to revamp progressive web ambitions by improving discoverability, onboarding and monetization for transactional apps.
5. The Internet of Things
This webinar discusses Somo's 5 years of experience with augmented reality (AR) and virtual reality (VR) technologies and their applications. It defines AR, VR, and mixed reality, and outlines Somo's work with clients in these areas since 2011. The webinar also explores how AR and VR can impact the customer journey by enriching experiences, and provides examples from companies like IKEA, L'Oreal, and Chanel. Finally, it discusses best practices for designing successful AR/VR products and experiences.
Everything marketers and developers need to know ahead of the iOS 9 launch on 16th September. For a more in-depth look at iOs 9 check out our handbook here: http://www.somoglobal.com/blog/ios-9-white-paper/
Mobile Lessons From Around The World | Somo WebinarSomo
Do you know what top marketers are doing globally in mobile?
In "Mobile Lessons From Around The World" with Somo and mCordis, Paul Berney showcases what your international colleagues are doing in mobile, and the best ways you can use mobile to connect with customers, abroad and in your own backyard.
Get in touch if you'd like more on this topic: hello@somoglobal.com
www.somoglobal.com
@somoglobal
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This webinar took place June 23rd, 2014.
All materials unless otherwise noted under copyright of Somo.
The webinar focused on how companies can optimize the customer journey across mobile devices. It covered how mobile is influencing customer awareness, research, purchase, service, and post-purchase behavior. Attendees would learn insights from case studies and gain strategies for integrating mobile into different touchpoints like in-store, payments, and social media customer service. The webinar aimed to show companies how to improve returns by mobilizing the entire customer experience.
Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
Guide to Obtaining a Money Changer License in SingaporeEnterslice
Obtaining a Money Changer License in Singapore involves thorough preparation and adherence to regulatory guidelines. Applicants must submit a detailed business plan, demonstrate financial stability, and fulfill stringent anti-money laundering requirements. The Monetary Authority of Singapore (MAS) carefully evaluates each application to ensure compliance with regulatory standards before granting the license.
More Information:- https://enterslice.com/sg/money-changer-license-in-singapore
PROVIDING THE WORLD WITH EFFECTIVE & EFFICIENT LIGHTING SOLUTIONS SINCE 1976PYROTECH GROUP
Simple Ways to Make Your Commercial Space More Energy Efficient
In today's world, being energy efficient isn't just good for the planet—it's also good for your wallet. Whether you run a small shop or a large office building, there are plenty of simple steps you can take to reduce your energy consumption and save money on utility bills. Let's dive in!
1. Upgrade Your Lighting: One of the easiest ways to save energy is by switching to energy-efficient lighting options like LED bulbs. LEDs use significantly less energy than traditional incandescent bulbs and last much longer, so you'll save money on both energy and replacement costs in the long run.
2. Install Motion Sensors: Do you have areas in your commercial space that aren't always in use, like storage rooms or bathrooms? Consider installing motion sensors that automatically turn lights off when no one is around. This simple addition can lead to significant energy savings over time.
3. Optimize Heating and Cooling: Heating and cooling can account for a big portion of your energy bills, especially in larger commercial spaces. To save energy, make sure your HVAC system is properly maintained and consider investing in a programmable thermostat. You can also encourage employees to dress in layers to reduce the need for excessive heating or cooling.
4. Seal Leaks and Insulate: A well-insulated building is more energy efficient because it retains heat in the winter and keeps cool air in during the summer. Check for drafts around windows and doors and seal them with weather stripping or caulking. Adding insulation to walls, floors, and ceilings can also make a big difference in your energy consumption.
5. Use Energy-Efficient Equipment: When it's time to replace old appliances or equipment in your commercial space, opt for energy-efficient models. Look for the ENERGY STAR label, which indicates that the product meets strict energy efficiency guidelines set by the Environmental Protection Agency.
6. Encourage Energy-Saving Habits: Sometimes, the simplest changes can have the biggest impact. Encourage employees to turn off lights and electronics when they're not in use, unplug chargers and other devices when they're fully charged, and use natural light whenever possible.
7. Conduct an Energy Audit: If you're serious about improving energy efficiency in your commercial space, consider hiring a professional to conduct an energy audit. They'll assess your energy usage and identify areas where you can make improvements, ultimately helping you save even more money in the long run.
8. Educate and Involve Employees: Finally, don't forget to involve your employees in your energy-saving efforts. Educate them about the importance of energy efficiency and encourage them to come up with their own ideas for saving energy in the workplace. When everyone is on board, you'll see even greater results.
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TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...David Schmidt
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Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
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5. CONNECTED CUSTOMERS ARE NOW THE NORM
Mobile brightens
the commute
PCs dominate
working hours
Tablets popular
at night
Tablet
Mobile
Desktop
12am – 7am
7am – 10am
Always on.
Location aware.
Staccato usage
10am – 5pm
5pm – 8pm
Lean forward.
Focused engaged
8pm – 12am
Lean back. High
Consumption and
engagement
Connected consumers are the norm
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7. Global Users
% of global users
accessing through mobile
FACEBOOK
1.2bn
77%
TWITTER
232m
75%
YOUTUBE
1bn
40%
340m
100%
70m
75%
150m
100%
Social Network
LINE
PINTEREST
INSTAGRAM
MAU
MAU
MAU
Registered Users
Registered Users
MAU
Everything is mobile – especially social
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17. 85% Smartphone users dual screen
whilst watching TV 1
1 in 5 US smartphone owners have
scanned a QR code2
1/3 of consumers are driven to tweet on
their mobile due to OOH3
84% of Smartphones used in stores
4
Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013
Mobile connects digital to physical world
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37. MAKING SENSE OF MOBILE
GET IN TOUCH.
www.somoglobal.com
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Epworth House
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San Francisco, CA 94104
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Berlin
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Somo Copyright & Confidential
Somo Copyright & Confidential