As we transition from desktop to mobile devices, our behaviors evolve and we adapt to accomplish tasks quicker than ever before. With such a finite amount of screen space, yet infinite possibilities, it is time to evolve the way we present content, thus ensuring a pleasant user experience.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
A talk we had at Texity systems.
Topics were
“ Are you really a User Experience Designer ?
The shift from product design to process design”
Contents
- what is user experience ? A bit of historical perspective
- Who coined the term and what did he mean ? ( Don Norman coined this term)
- how does IA, interaction design, usability, user research, relate to user experience ?
- what is product user experience ?
- how is different from user experience design of a service ?
- if this is User Experience, then what exactly is customer experience ?
- Should there be a designation called User Experience designer?
- The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ?
- Product design vs Process design
- The notion of a User , and who is the Customer ….. can user and customer be same ?
- A better term : DUX ( designing for user experience )
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
The document discusses trends and challenges facing web designers in 2016. It identifies three "villains" to beware of: templates that lead to lack of differentiation, overwhelming content that slows down sites, and lack of accessibility. It argues instead for focusing on custom content tailored to audiences, prioritizing speed, and making sites fully inclusive and accessible. The presentation aims to help designers stand out and create better user experiences online.
Basic Visual Design Principles and UI Design Best Practices
On these slides I have explained visual design principles and UI design best practices. This will help you to improve your visualization and UI Designing skills.
Find the Interface Design trends for 2014 by - now freelance - Petra Sell on:
http://www.slideshare.net/volpelino/id14
Prophets Agency presents "ID13": the trends in Interactive Design for 2013. Third year in a row, after the ID11 and ID12 trends. Written and designed by our Design Director Petra Sell.
Starting at the emerging trends in 2012 moving to what is happening in interaction design in 2013. the consolidation of ongoing trends up to future thinking and some advice on how to keep up.
Take your time to browse through the 147 slides of this impressive deck. Brands who fancy a 'live' presentation in their offices can contact us to make an appointment. Do spread along, cause sharing still is caring.
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
The Value of User Experience (from Web 2.0 Expo Berlin 2008)
Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in turn transformed into business value for the company.
Mobile first: A future friendly approach to UX design
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
Creating User Experience for Applications involves multi various skill sets & is on vogue.
Know what UX is all about & Pixel Studios Design Process in this presentation.
Basics in User Experience Design, Information Architecture & Usability
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
Real World Insights That Will Help You Develop an Amazing UX & Mobile Strategy
As a UX / Visual Designer, Business Lead or Product Manager, we strive to create great digital experiences for our companies and audiences. But how many organizations are truly able to deliver? With over 15 years of business and UX experience, Greg Zapar shares real-world examples and insights that will help you create opportunities through design.
The document provides an overview of UI/UX design principles and processes, including strategies for user needs analysis, information architecture, visual design, and best practices for design tools, resources, and workflows like prototyping, mood boarding, and developing brand guidelines. It also discusses techniques for UX mapping like user journeys, flows, and blueprinting to understand customer interactions. The document is intended as a reference for someone learning about or working in UI/UX design.
This document provides an introduction to user experience (UX) design research. It discusses the history and definition of UX, highlighting that UX is about meeting user needs and providing an enjoyable experience. The document also explains why UX and design research are important, noting they can improve key metrics by 83% and prevent designing for only one user type. Finally, it gives an overview of how to conduct UX and design research through qualitative and quantitative methods like interviews, surveys, and usings tools at different stages of the design process. An example is provided of Airbnb improving their website through early design research.
Red Alert! Communicating Status Through Great UX, Graphics, and Accessibility
Presentation by Lisa Battle and Jennifer Chaffee from Design for Context, and Marguerite Bergel from Fidelity, at the 2014 User Experience Professional Association (UXPA) conference in London on July 24, 2014.
Communicating status and providing signposts to tell users where they are within an application or process is essential to a good user experience. Some clients still believe they can’t use graphics or color for important cues because of accessibility. In reality, graphic design and accessibility can work together nicely. Our presentation provides case studies in we consider these questions from a visual design, user interaction, and accessibility perspective:
- How can we make notifications “pop” on cluttered screens?
- What treatments are most effective for field-level errors?
- How can we handle multiple, simultaneous alerts to users of assistive technology?
We examine tradeoffs between different design solutions, and explore how good graphic design and accessibility can work together to improve experiences for the broadest range of users.
The document discusses the importance of user experience (UX) in mobile applications. It defines UX as a user's perceptions and feelings before, during, and after interacting with a mobile product. Good UX is critical for mobile apps as people have many choices and will reject apps with poor UX. The document provides guidelines for mobile UX design, such as identifying users, using mobile features appropriately, optimizing content for small screens, and designing for interruptions. It emphasizes an iterative process of prototyping, testing, and reworking mobile app designs based on user feedback.
Tribal DDB: Advertising & UX, We Argue But We Love Each Other Really
The document discusses advertising, user experience design, and their relationship. It argues that advertising as commonly practiced sees people as "sheep to be manipulated" rather than respecting them. However, user experience design takes a different approach by designing things to make people want to perform certain actions. The rise of the internet has led to a shift from a broadcast model of communication to more of a conversation. Customers are people rather than sheep, and user testing directly involves customers in the design process.
The document discusses the relationship between holism and reductionism in user experience design. It notes that Plato supported holism while Aristotle supported reductionism. The document advocates taking an balanced approach that applies both art and science to create high quality, beautiful experiences for users. It closes by thanking the audience and providing contact information.
Compras Online e Acessibilidade: Melhorando a Experiência de Usuários de Leit...
Conscientização sobre acessibilidade e checklist básico para melhorar a experiência de cegos no ecommerce.
Palestra dada em outubro de 2016 na Webbr (conferência do W3C).
Acessibilidade na Web: Principais problemas e Soluções - FISL14
1. O documento discute os principais problemas de acessibilidade na web e soluções, cobrindo tópicos como idioma, imagens, links, fontes, navegação, semântica e formulários.
2. Problemas comuns incluem falta de atributos alt em imagens, links sem texto descritivo, fontes pequenas e baixo contraste de cores.
3. Soluções como adicionar atributos alt, usar texto descritivo para links, aumentar o tamanho da fonte e garantir bom contraste de cores podem resolver esses problemas e
You'll learn:
- How to design ahead of development without chaos
- How to conduct user research within Agile
- How to deliver consistent UX on tight timelines
The document discusses optimization techniques for online experiments known as multi-armed bandits. It introduces the multi-armed bandit problem of balancing exploration of new options with exploitation of existing knowledge. It then describes several techniques for solving this problem, including AB testing, epsilon greedy, and upper confidence bound approaches. The document provides examples of how these techniques work and notes that multi-armed bandit methods can provide more efficient learning than AB testing alone.
The presentation discusses designing mobile apps with a focus on the mobile user experience. It covers why mobile is the future over desktop, different screen sizes and platforms, common gestures and interactions, challenges in UX delivery across channels, and basic UI patterns for mobile. The presenter argues that mobile is not just desktop translated to a small screen, but requires its own design approach focused on accessibility, touch, and the contexts in which users engage with their devices on the go.
This presentation takes provides details on the latest design concepts and trends for Android and iOS UI/UX.
Under the hood: UI/UX Design stages
2014 Web Design Trends
Latest Technologies in Web Designing - Saas, Bootstrap, Yeoman, Compass
Benefits of using Latest Trends in Web Designing
Comparison between Old and New Trends in Web Designing
2014 Android Design Trends
Benefits of using Latest Trends in Android in Interface Design
Comparison between Older version Android and Android Kitkat
2014 iOS Design Trends
Benefits of using Latest Trends iOS UI Design
Comparison between iOS 6 and iOS 7
Good Design Tools & Expertise
Xamarin as a mobile development platform getting huge adoption starting from startups to huge enterprises which creates lot of opportunities for developers like us.
In this user group meetup, Arul, a practicing Xamarin architect will share his experience, insights and best practices on building apps using Xamarin.
Agenda
---------
• iOS Native Development with Xamarin (90 Mins)
• Enhancing MonoTouch.Dialog (60 Mins)
• Discussion & QA (30 Mins)
This document provides an overview of UX fundamentals for startups. It discusses what UX is, how it differs from UI, and how UX works with data. Lean UX approaches for startups are explained, including techniques like user research, personas, card sorting, wireframes, prototypes, and A/B testing. A variety of free and affordable UX tools are also listed.
The document outlines 10 key principles for designing effective user experiences: 1) Familiarity, 2) Responsiveness and Feedback, 3) Performance, 4) Intuitiveness and Efficiency, 5) Helpfulness in accomplishing real goals, 6) Delivery of relevant content, 7) Internal Consistency, 8) External Consistency, 9) Appropriateness to Context, and 10) Trustworthiness. It explains that global outsourcing and automation have led to commoditization, so the only way for companies to differentiate is through carefully crafted digital experiences that follow these 10 principles.
This document discusses best practices for user experience (UX) design. It begins by addressing common misconceptions such as thinking visual design is the same as UX or that UI and UX are the same. It emphasizes that UX must precede UI and focus on solving problems and understanding users through research. It then outlines best practices for UX including problem solving at the UX level not just UI, building collaborative cross-functional teams, and establishing an iterative UX process of discovery, strategy, design, testing and launch.
A talk we had at Texity systems.
Topics were
“ Are you really a User Experience Designer ?
The shift from product design to process design”
Contents
- what is user experience ? A bit of historical perspective
- Who coined the term and what did he mean ? ( Don Norman coined this term)
- how does IA, interaction design, usability, user research, relate to user experience ?
- what is product user experience ?
- how is different from user experience design of a service ?
- if this is User Experience, then what exactly is customer experience ?
- Should there be a designation called User Experience designer?
- The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ?
- Product design vs Process design
- The notion of a User , and who is the Customer ….. can user and customer be same ?
- A better term : DUX ( designing for user experience )
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
The document discusses trends and challenges facing web designers in 2016. It identifies three "villains" to beware of: templates that lead to lack of differentiation, overwhelming content that slows down sites, and lack of accessibility. It argues instead for focusing on custom content tailored to audiences, prioritizing speed, and making sites fully inclusive and accessible. The presentation aims to help designers stand out and create better user experiences online.
Basic Visual Design Principles and UI Design Best PracticesAvijit Chinara
On these slides I have explained visual design principles and UI design best practices. This will help you to improve your visualization and UI Designing skills.
Find the Interface Design trends for 2014 by - now freelance - Petra Sell on:
http://www.slideshare.net/volpelino/id14
Prophets Agency presents "ID13": the trends in Interactive Design for 2013. Third year in a row, after the ID11 and ID12 trends. Written and designed by our Design Director Petra Sell.
Starting at the emerging trends in 2012 moving to what is happening in interaction design in 2013. the consolidation of ongoing trends up to future thinking and some advice on how to keep up.
Take your time to browse through the 147 slides of this impressive deck. Brands who fancy a 'live' presentation in their offices can contact us to make an appointment. Do spread along, cause sharing still is caring.
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
The Value of User Experience (from Web 2.0 Expo Berlin 2008)Niko Nyman
Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in turn transformed into business value for the company.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
Creating User Experience for Applications involves multi various skill sets & is on vogue.
Know what UX is all about & Pixel Studios Design Process in this presentation.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
Real World Insights That Will Help You Develop an Amazing UX & Mobile StrategyGreg Zapar
As a UX / Visual Designer, Business Lead or Product Manager, we strive to create great digital experiences for our companies and audiences. But how many organizations are truly able to deliver? With over 15 years of business and UX experience, Greg Zapar shares real-world examples and insights that will help you create opportunities through design.
The document provides an overview of UI/UX design principles and processes, including strategies for user needs analysis, information architecture, visual design, and best practices for design tools, resources, and workflows like prototyping, mood boarding, and developing brand guidelines. It also discusses techniques for UX mapping like user journeys, flows, and blueprinting to understand customer interactions. The document is intended as a reference for someone learning about or working in UI/UX design.
This document provides an introduction to user experience (UX) design research. It discusses the history and definition of UX, highlighting that UX is about meeting user needs and providing an enjoyable experience. The document also explains why UX and design research are important, noting they can improve key metrics by 83% and prevent designing for only one user type. Finally, it gives an overview of how to conduct UX and design research through qualitative and quantitative methods like interviews, surveys, and usings tools at different stages of the design process. An example is provided of Airbnb improving their website through early design research.
Red Alert! Communicating Status Through Great UX, Graphics, and AccessibilityDesign for Context
Presentation by Lisa Battle and Jennifer Chaffee from Design for Context, and Marguerite Bergel from Fidelity, at the 2014 User Experience Professional Association (UXPA) conference in London on July 24, 2014.
Communicating status and providing signposts to tell users where they are within an application or process is essential to a good user experience. Some clients still believe they can’t use graphics or color for important cues because of accessibility. In reality, graphic design and accessibility can work together nicely. Our presentation provides case studies in we consider these questions from a visual design, user interaction, and accessibility perspective:
- How can we make notifications “pop” on cluttered screens?
- What treatments are most effective for field-level errors?
- How can we handle multiple, simultaneous alerts to users of assistive technology?
We examine tradeoffs between different design solutions, and explore how good graphic design and accessibility can work together to improve experiences for the broadest range of users.
The document discusses the importance of user experience (UX) in mobile applications. It defines UX as a user's perceptions and feelings before, during, and after interacting with a mobile product. Good UX is critical for mobile apps as people have many choices and will reject apps with poor UX. The document provides guidelines for mobile UX design, such as identifying users, using mobile features appropriately, optimizing content for small screens, and designing for interruptions. It emphasizes an iterative process of prototyping, testing, and reworking mobile app designs based on user feedback.
Tribal DDB: Advertising & UX, We Argue But We Love Each Other ReallyDavid Vogel
The document discusses advertising, user experience design, and their relationship. It argues that advertising as commonly practiced sees people as "sheep to be manipulated" rather than respecting them. However, user experience design takes a different approach by designing things to make people want to perform certain actions. The rise of the internet has led to a shift from a broadcast model of communication to more of a conversation. Customers are people rather than sheep, and user testing directly involves customers in the design process.
Zen And The Art Of User Experience DesignDavid Vogel
The document discusses the relationship between holism and reductionism in user experience design. It notes that Plato supported holism while Aristotle supported reductionism. The document advocates taking an balanced approach that applies both art and science to create high quality, beautiful experiences for users. It closes by thanking the audience and providing contact information.
Compras Online e Acessibilidade: Melhorando a Experiência de Usuários de Leit...Juliana Fernandes
Conscientização sobre acessibilidade e checklist básico para melhorar a experiência de cegos no ecommerce.
Palestra dada em outubro de 2016 na Webbr (conferência do W3C).
Acessibilidade na Web: Principais problemas e Soluções - FISL14Juliana Fernandes
1. O documento discute os principais problemas de acessibilidade na web e soluções, cobrindo tópicos como idioma, imagens, links, fontes, navegação, semântica e formulários.
2. Problemas comuns incluem falta de atributos alt em imagens, links sem texto descritivo, fontes pequenas e baixo contraste de cores.
3. Soluções como adicionar atributos alt, usar texto descritivo para links, aumentar o tamanho da fonte e garantir bom contraste de cores podem resolver esses problemas e
You'll learn:
- How to design ahead of development without chaos
- How to conduct user research within Agile
- How to deliver consistent UX on tight timelines
The document discusses optimization techniques for online experiments known as multi-armed bandits. It introduces the multi-armed bandit problem of balancing exploration of new options with exploitation of existing knowledge. It then describes several techniques for solving this problem, including AB testing, epsilon greedy, and upper confidence bound approaches. The document provides examples of how these techniques work and notes that multi-armed bandit methods can provide more efficient learning than AB testing alone.
The presentation discusses designing mobile apps with a focus on the mobile user experience. It covers why mobile is the future over desktop, different screen sizes and platforms, common gestures and interactions, challenges in UX delivery across channels, and basic UI patterns for mobile. The presenter argues that mobile is not just desktop translated to a small screen, but requires its own design approach focused on accessibility, touch, and the contexts in which users engage with their devices on the go.
This presentation takes provides details on the latest design concepts and trends for Android and iOS UI/UX.
Under the hood: UI/UX Design stages
2014 Web Design Trends
Latest Technologies in Web Designing - Saas, Bootstrap, Yeoman, Compass
Benefits of using Latest Trends in Web Designing
Comparison between Old and New Trends in Web Designing
2014 Android Design Trends
Benefits of using Latest Trends in Android in Interface Design
Comparison between Older version Android and Android Kitkat
2014 iOS Design Trends
Benefits of using Latest Trends iOS UI Design
Comparison between iOS 6 and iOS 7
Good Design Tools & Expertise
Xamarin as a mobile development platform getting huge adoption starting from startups to huge enterprises which creates lot of opportunities for developers like us.
In this user group meetup, Arul, a practicing Xamarin architect will share his experience, insights and best practices on building apps using Xamarin.
Agenda
---------
• iOS Native Development with Xamarin (90 Mins)
• Enhancing MonoTouch.Dialog (60 Mins)
• Discussion & QA (30 Mins)
The document provides tips for organizing content and designing user interfaces for mobile devices. It discusses trends in mobile apps like emotional connections, self-improvement apps, and dashboards. It also offers guidance on navigation, prioritizing information, calls to action, notifications, and profiles. The goal is to create intuitive, engaging experiences that solve users' problems and guide them through the app efficiently.
The following slides have been presented at the Google Campus as part of the Secret Sauce Conference "How to hack your business to success", and they offer a brief overview of User Experience, and how to achieve the best mobile experience with minimum resource.
http://www.secretsauceconference.com/#speakers
This document discusses the traditional and Xamarin.Forms approaches to Xamarin development. It addresses common concerns around Xamarin being expensive, closed source, and not productive. It promotes Xamarin as allowing developers to write their code once and deploy to any platform, with full access to native APIs and performance. It also discusses how Xamarin allows for truly native user interfaces and is not limited, despite claims that it is.
Mobile UX - the intricacies of designing for mobile devicesAntony Ribot
Covering mobile user experience in general and focusing on the little interface tweaks and interaction design that can make all the difference to a mobile application
UX Process — From Idea To ImplementationDan Malarkey
My UX Process slides from my talk at Code On The Beach. This is a vague overlook into the user experience process of design when building digital products
The document discusses using the Model-View-ViewModel (MVVM) pattern to increase cross-platform code sharing in Xamarin apps. MVVM separates app logic, UI logic, and UI, allowing business logic to be shared via portable class libraries and UI logic to interact with it in a cross-platform manner via bindings and commands. This produces more testable and maintainable apps with less platform-specific code than traditional approaches. The document provides an example tip calculator app to illustrate MVVM concepts and benefits.
Sérgio Viana is a Partner and Microsoft Solutions Lead at IT consulting company Xpand IT. He discusses Xpand IT's work with Crédito Agrícola, one of the largest banks in Portugal, to develop mobile banking apps for iOS, Android, and Windows using Xamarin. Xpand IT created a proof-of-concept app in 1.5 weeks to win the project. The first release took 3 months to complete across 3 platforms. Xamarin allowed for high code reuse and created a global reference project for mobile banking technology.
And Then What Creative - 2011 Q4 Trend Report for Experiential MarketingAnd Then What Creative
The document discusses trends in experience design for Q4 2011. It notes that designing immersive user experiences that combine in-store and online shopping will be important for the future of consumer marketing. New digital technologies like touchscreens and mobile integration can be used to create engaging experiences for users. Going forward, opportunities exist in areas like social business, augmented reality, and personalized digital advertising.
This document discusses a visual and user interface designer's portfolio and work experience. It includes summaries of projects creating interfaces for financial apps and adaptive software suites. Wireframes and interaction flows are presented for a money transfer app to showcase the designer's work simplifying interfaces and improving user experiences through intuitive visual designs.
iFactory and Infomous teamed up to deliver this virtual workshop as part of the FutureM Conference in Boston.
---
In a digital landscape that evolves every moment, it is crucial to communicate information clearly and effectively through visual design. We'll take a look at brand modules, infographics and interface innovations and showcase how (and how not!) to combine compelling content with smart and visually appealing design.
Presenters were Alen Yen, iFactory President/Creative Director; Jeremy Perkins, iFactory Art Director; and Paolo Gaudiano, Icosystem President and Chief Technology Officer.
www.ifactory.com
www.infomous.com
Keeping your touch screen kiosk content creation business futureIntuiface
This document provides strategies for keeping a touch screen kiosk content creation business future-ready and resilient. It recommends (1) focusing on quality over cost reduction to provide value to users, (2) optimizing project time management through collaboration tools and no-code software, and (3) going beyond just touch interfaces to adopt alternative interactive technologies like voice and gesture control and incorporate analytics to improve experiences.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
This document discusses the evolution of usability and user experience design. It describes how the focus has shifted from usability to considering the overall user experience. User experience encompasses usability but also includes other factors like desirability. As companies focus more on the customer experience, user experience design will require a multidisciplinary team approach rather than individual roles. There is debate around which roles are responsible for user experience but it likely requires collaboration between those focused on usability, branding, design and more to ensure a seamless experience.
Here Explain Steps to Choose Interactive Touch Screen Kiosks. VRS Technologies is the leading supplier of Touch Screen Kiosk Rental Services in Dubai, UAE for Events, Meetings, and Trade Shows.
For more info visits our website:
https://www.vrscomputers.com/computer-rentals/touch-screen-rental/
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
UX is everywhere that's why the UX process is more Important!
Without a solid UX design process, you have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the other hand, makes it possible to craft amazing experiences for users.
Sampling of a wide variety of e-learning developed by CGS Learning. Includes mobile learning, augment reality, gamification, templates, hardware, simulations and more. For additional information, contact us.
Dev fest ile ife 2014-ux, material design and trendsTunde Ojediran
This document discusses user experience design and trends. It covers the fundamentals of UX including focusing on users and prioritizing speed. Popular UX techniques like personas, wireframing, and user testing are explained. Material Design is introduced as Google's visual design language using concepts like color palettes and animations. Current design trends involving layered interfaces, simple color schemes, and thumb-focused interactions are reviewed. Emerging UX trends towards always-connected devices, smart watches and homes, and setup guides replacing manuals are also examined.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
This document discusses user experience (UX) design. It defines UX as encompassing all aspects of a user's interaction with a company, its services, and products. UX is composed of numerous micro interactions that should be informative, useful, emotional, delightful, humane, usable, and accessible. The document outlines some common misconceptions about UX, including that it is just about look and feel or usability. It emphasizes that UX is not a discrete activity but an ongoing process. It also discusses why UX is important for businesses to remain competitive and how UX can go wrong without following best practices such as understanding user needs, ideating concepts, and evaluating designs through testing.
Presenter: Sean Cunningham, Creative Director, Digital Bungalow
More people now access the internet via mobile devices than by desktop computers, so, if you’re designing or updating a website, think about putting mobile first. Content and visuals need to be short and sweet to display well on small screens. This workshop looks at what’s involved in designing your mobile site before your PC site — but we’ll also talk about how to go mobile if you already have a website.
This document lays out a 6-month plan to establish a user experience (UX) design function at SPS Commerce. The plan includes developing user personas, publishing design heuristics, beginning product-specific UX tasks like user research and prototyping, establishing common interface design patterns, and socializing a design-thinking approach across teams. The goal is to create software with intuitive, usable interfaces that provide value to both customers and the business.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
4. User Experience (UX) Defined
4
THE
GOAL/CONVERSION
REQUESTED FOR ROI
BUSINESS
HOW THE EXPERIENCE
APPEARS / “FEELS”
PSYCHOLOGY
HOW THE
PRODUCT/EXPERIENCE IS
EXECUTED
TECHNOLOGY
USER
EXPERIENCE
18. 18
Never attempt
to out-mouse
the mouse.
Josh Clark – Founder of Global Moxie and
Author of Tapworthy: Designing Great iPhone Apps
“
”
19. User behaviors are evolvingUsers rely on what they already know (learned
behaviors)
and apply it to the unfamiliar (hope for the best)
19
20. Homepage Interface Design
20
The way it was…
Search, Nav,
Widgets, etc.
Primary
Content
Secondary
Content
Primary
Ad Space
Tertiary
Content
21. Homepage Interface Design
21
The way it is and will be…
Primary
Content
Secondary
Content
Primary
Ad Space
Tertiary
Content
Search &
Simplified Nav
22. Evolving for behavior
22
Trends in responsive design are resulting in shared, simplified interfaces between tablet
and desktop.
THE “HAMBURGER” MENU ICON
TOGGLE FOR EFFICIENCY
24. 44 pixels:
recommended
minimum tap area
for touch screen
devices*
*Per iOS Developer Library
https://developer.apple.com/library/ios/documentation/
UserExperience/Conceptual/MobileHIG/LayoutandApp
earance.html
The minimum hit area
24
44 pixels for mobile ads
25. Use gestures which are
most familiar to the user
25
Ensure a consistent experience across devices with
varying levels of technical capabilities
TAP
1 2 3
PULL/SWIPE SCROLL/DRAG
27. Resizing banners of similar
proportion does NOT work
27
Even though the banners below have roughly the same
proportional values, visual concerns are apparent.
EXAMPLE A: 728x90
EXAMPLE B: 320 x 50
Not legible on
mobile devices
pixels on a monitor are
larger than a mobile device
(66% is a more realistic
view on desktop)
Substitute an icon for CTA
Use of a play button lends itself
better as it is more concise,
recognizable and tappable
28. Be kind to consumers…
avoid tiny calls-to-action (CTAs)
28
More time spent discerning information may result in
poor recall and potential to be ignored.
EXAMPLE A EXAMPLE B
31. Evolve the call-to-action
We do not click. We tap.
31
We need to ensure the language in the CTA reflects the
action we want the user to take.
CLICK HERE? WHEN IN DOUBT, PROMPT.
32. Mobile ads should
connect to mobile sites
32
Send them to a mobile-optimized landing page for better
odds of making a conversion.
LIGHT-WEIGHT MOBILE BANNER SENDS ME TO A DESKTOP SITE?
?
33. Abundance of information?
Segment with animation.
33
The copy is legible, visuals are more recognizable, and the
ad offers a clear message with inviting CTA.
Example A Example B
34. Make interactive elements
large and inviting.
34
Large, salient elements on a mobile advertisement make
users confident and mitigate risk for error.
35. Skeuomorphic design is okay
(as long as it makes sense).
35
Below is a good example of using a simple gesture (tap)
with skeuomorphic design (the ice).
36. Be creative… but stick to spec.
36
Simplify designs & use code when possible to reduce
file size, reduce load times for a better user experience.
16K75K
38. Built for speed
and consistency
38
INTERFACE ELEMENTS: LIGHT FILE SIZE,
LARGE & INVITING APPEARANCE
Take the guess work out of what is “tappable”.
CREATE TRUST BETWEEN THE
ADVERTISER AND THE USER
Attention to detail results in TRUST! Make it look & work great!
A PLEASANT USER EXPERIENCE YIELDS
MORE POSITIVE RESULTS
The reflective experience excites and engages the user.
39. For the latest ad formats…
39
Visit showcase.sizmek.com/formats
or e-mail info@sizmek.com
Scan Me
42. Ad Builder for HTML5!
42
Streamline creation of HTML5 ads for mobile and desktop WITHOUT CODE
43. Get More Info…
43
Visit go.sizmek.com/adbuilder-for-html5.html
or e-mail info@sizmek.com
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Editor's Notes
I had approached a well known author during a book signing and explained that I wanted to implement UX Best Practices in Mobile Ad Design.
“You’re going to get fired.” was the response I got from the author. He was half-joking… at least I had hoped. But it brought up an interesting challenge.
Given that we have such a limited amount of screen real estate and time to grab the user’s attention, we needed to provide a simplified definition of what a good UX would be for a mobile advertisement.
As you can see in this brief user flow, we need to understand that providing content to the user on a mobile ad is an incremental process. Furthermore, we need to ensure that the landing page to which the ad is driving traffic is optimized for mobile devices in order to make a conversion.
Make the initial message concise and provide value to the user.
With mobile advertising you have about one quarter of the time or less to grab the user’s attention.
Before we start producing content, we need to understand where our audience is interacting with their device.
By understanding where they are interacting, we can gauge how complex it may be to have the user accomplish a task.
Updating a social network status, checking for new email, and other microtasks performed on mobile devices have changed user behavior. Our ads need to be more concise than ever before.
By understanding the User Context we understand the User Needs. It requires that the Task needs to be simple to execute. This contour’s our ad’s design.
This is what the users want to know.
This is what the advertisers want to measure.
One possible option: providing subtle, yet effective brand presence to drive traffic to a landing page.
Another option which provides an abundance of information in a short amount of time: video. It provides concise messaging and measurers the effectiveness of the ad by analyzing how much of the video was viewed by the user, and how many of the users tapped the call-to-action to be sent through to the landing page.
Some verticals and products require a little bit more research. Overlay featured product imagery with interactive elements that present the user with seeds of information and complement them with video for a branded user experience.
It is time to think “mobile first”. This is THE year.
The fidelity of a mouse pointer is much greater than the human finger. Our interface design needs to reflect this.
We need to not only contour our ads design to be free of peripherals, but provide visual cues to the user that invite them to touch or pull.
This wireframe is a brief example of an interface that was designed around the fidelity of a mouse pointer. Note the dozens of exposed elements.
This updated, simplified user interface increases the surface area around the interactive element, making it easier for the user to tap. Information is neatly tucked away making the content and information more concise and easier to navigate.
Interactive elements between handheld, tablet and desktop devices are being shared as a result of responsive design and content management systems. This provides a consistent experience amongst devices and demonstrates “mobile first” thinking.
Since we are parting from our peripherals, we need to familiarize ourselves with the need to design for touch.
This is a good starting point which indicates the need for large, inviting elements. This guideline assumes 44 pixels at 72 pixels per inch. So the interactive “hit area” needs to be a little over 0.5 inches or 15.5 millimeters on screen.
Start simple. Use gestures which are familiar to users.
Let’s evolve the way we approach ad design.
By “shrinking” the banner the copy is not legible on mobile devices and the call-to-action looses its effectiveness. If designing the ad on a desktop/laptop, we recommend viewing the advertisement at 50-66% for a better idea of how the ad may appear on a mobile device. Type size should be no less than 10 pt if designing at 72 ppi.
Messaging needs to be brief, and clear with a call-to-action that is large, legible and appears to be “tappable”.
Again, create a call-to-action that is easy for the user to tap.
Good “Fingertip Legibility” is the result of ads that provide concise messaging and beautiful product imagery, thus allowing users to make split second decisions and take action.
Let’s improve the way we present content in our ads and make sure they are “fingertip legible”, not peripheral dependent.
Light-weight mobile banners need drive traffic to lightweight-mobile pages. Another possible option is to provide video on user-interaction to preview an event or product demonstration.
Implementing a large amount of content within a very small amount of space can be tricky. However, by utilizing animation with proper breaking points we get the messaging out in a clear, effective manner and guide the user with visual cues on how to be presented with more information.
Use large, salient elements to invite the user to interact and glean product information. Note the effective use of visual cues to inform the user that tapping the entire element will show and hide the feature. This provides confidence that the ad will behave as intended and mitigate frustration by not sending the user to a different location by accident.
Make sure the design is lightweight and makes sense.
Load time is part of the experience. Optimize as much as possible account for various network speeds.
Optimize your ads for device and user behavior.
Deliver concise, beautiful advertisements and create trust!
For a complete list of our latest Rich Media formats complete with documentation and demonstrations, please visit http://showcase.sizmek.com/formats.
Making the transition to HTML5 ads can be tricky…
We have launched Ad Builder for HTML5 to help!
For more information about this REVOLUTIONARY tool, please visit http://go.sizmek.com/adbuilder-for-html5.html.